AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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“A STUDY ON THE MANAGEMENT OF NON-PERFORMING ASSETS IN THE FEDERAL BANK LIMITED.‚ CHENNAI” ORGANIZATION STUDY Submitted to MAHATMA GANDHI UNIVERSITY‚ KOTTAYAM In partial fulfilment of the requirement for the award of the Master’s Degree in Business Administration (MBA) (2010-2012) By ANJU ELIZABETH JOY Reg. No: 21770 RAJAGIRI COLLEGE OF SOCIAL SCIENCES RAJAGIRI P.O.‚ KOCHI-683104 1 DECLARATION I ANJU ELIZABETH JOY hereby declare that this report titled ―A STUDY ON THE MANAGEMENT
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management of relationships. Mr. Rameshchandra Gandhi has many such stories to share. And what he earned‚ he gave it right back to the societydonations to a large numbers of social causes and organizations. Educational institutions‚ Hospitals‚ Blood banks‚ School for the mentally challenged the list goes on and on. Thanks to his generosity
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COMPANY PROFILE BRITANIA Britannia‚ one of India’s most trusted food brands‚ caters to consumers in all demographic and socio-economic segments across urban and rural India‚ through every day food like bakery and dairy products. Biscuits straddle nutrition‚ delight and convenience benefits and reach over 90% of all households in the country. Biscuits are consumed as healthy in-between meal fillers and make very effective energy providers (100 gm of most of Britannia biscuits provide around 10-15%
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K J Somaiya Institute Of Management Studies & Research 2011 Himalaya Herbal Healthcare A Brand Study By‚ Neerav Agarwal PGDM (A) Roll No. – 02 UNDER THE GUIDANCE OF Dr. Monica Khanna K.J. Somaiya Institute of Management Studies and Research SIMSR TABLE OF CONTENTS Himalaya Herbal Healthcare in India | 3 | Main Content | | 1. Segmentation Targeting and Positioning | 4 | * Segmentation * Target Group of Customers * Current Positioning Strategy | 6 |
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CASE STUDY 1 MAKING FRIENDS AT PILLCO Samir Sethi‚ the Managing Director of Pillco‚ a Mumbai based textile manufacturer‚ was quite pleased with himself. It was Friday afternoon and his flight from Tokyo was just about to land at Mumbai. In conjuction with his Sales Director‚ Aman Kalra‚ he had just returned from Japan where he managed to successfully complete negotiations on a Rs. 25 million order from a Japanese folfing manufacturer‚ Kokuna. The order was for the manufacture of a new range of
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Yaleslie B. Amene 4BLM ESTATE TAX CASE DIGESTS Vidal de Roces v. Posadas‚ 58 Phil. 108 Facts: On March 10 and 12‚ 1925‚ Esperanza Tuazon donated several parcels of land located in Manila to plaintiffs Concepcion Vidal de Roces and her husband‚ as well as one Elvira Richards. This was recorded in the Registry of Deeds. After subsequently taking possession of the said lands and its fruits‚ plaintiffs obtained the corresponding transfer certificates. In 1926‚ the donor died without leaving
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Selected Answer Guide: CASE STUDY CASE 2-3 CAMRY goes interactive to attract black women Q1) There are three types of reference group influence – informational‚ normative‚ and identification. Assuming Bianca is a representative for the group consisting of successful‚ urban‚ professional African-American women‚ which type(s) of group influence do you see operating in this campaign? Informational influence is a potential since a member of the target group is implicitly saying‚ “You are
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Ethics Case Study Lernik Davoudi HCS/335 12/04/2012 Holly Martinez De Andino Ethics Case Study A prescription is an order for medication which is dispensed to or for patient. A prescription for a patient may only be issued by a physician. The case study in chapter 4‚ is a case about a physician’s assistance named Jerry McCall ‚ who needs to order an antidepressant medication called Valium for a patient who is a friend of the doctors‚ However the major problem Jerry has is that the patient
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Comparative Study of Sensationalism present in Bulgar‚ Remate‚ Toninte‚ Kadyot‚ and Bandera II. Thesis Statement This study should answer and compare degree of sensationalism present with the five newspapers’ way of writing headlines and news body. III. Issues (backed with related literature) Yellow journalism in PH newspapers - a study which measured sensationalism in newspapers I. Cases (be specific and detailed) There are five cases which will be tackled in this chapter. Each case displays
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