Assignment 2: Semiotics of Advertising "HD - Adidas Commercial - F50 Adizero - Lionel Messi‚ David Villa - HD " http://www.youtube.com/watch?v=OwYjDYace60 This television ad for the Adidas F50 ’adizero’ football shoes makes connections between three different signifiers - the pro footballers (Messi and Villa) the product‚ a speeding car‚ and the product. What is signified is the fact that all these things‚ especially the product is "lighter and faster". Messi and Villa within the football
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Lecture1 : Review: Last week we talked about interpersonal communications. Gofman’s argument that people put on a front or a face. Comm is dramaturgical. Different circumstances call for different aspects of yourself to be brought into the public sphere. We all know that everybody is putting up a front and acting. It is in the acting that society comes together and is able to live together. Gofman is continuation of Katz two step flow‚ role of opinion leaders‚ and importance of people in comm
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Simpsons Semiotic analysis The Simpsons began life in January 1990 on American televisions. The show centres on the Simpson family‚ a dysfunctional middle - class American family living in the fictitious world of Springfield. Now in its 14th season‚ the Simpsons has become the longest running prime - time television series. The secret to the series ’ success has been its vast appeal. The humour is diverse‚ ranging from simplistic slap - stick‚ to subtle television and movie references‚ but it is
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Big Brother Big Sister Volunteer Experience Beginning of my junior year‚ my counselor came up to me about an emergency: Emelia Chen‚ a 5-year-old Chinese immigrant‚ with no English acknowledge upon arrival. She struggles in school and indeed needs help for homework from a bilingual tutor. When I heard about her circumstances‚ I nodded my head immediately and deliberately accepted this “job”. Since I was a new foreign immigrant once‚ I knew overcoming a language barrier is such a tough challenge
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Andrea Shea‚ NPR’s author of ’1984’ On Stage: Big Brother Is Still Watching You‚ talked about George Orwell’s novel‚ ‘1984’ and how its likeness has been instilled as a play in Cambridge‚ Massachusetts. It related the basic fear of being watched and controlled by the government‚ the plot of the novel‚ to life now where being watched and listened to is a huge concern. The play symbolizes the troubles totalitarianism‚ and what would happen if a free country‚ like America or Britain‚ were to fall under
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a mental pep talk. As I topped the hill‚ all I could think about was the people in the cars passing me. I became self-conscious of every action and suddenly aware that my little‚ home town was eerily similar to the dystopian novel‚ 1984‚ where Big Brother is always watching over you. My stomach started flipping and turning as cars sped past me. Their honking began to echo in my mind as my self-confidence‚ I once held so dearly‚ slowly began to pour out of my body‚ with the drops of sweat. I began
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A Semiotic Analysis of Gucci Guilty Advertisement Muhammad Daim bin Mohamad Nizam (SCSJ 0010680) In the recent years‚ Gucci released a new fragrance called Guilty. Stemming from their release of their fragrance for men‚ Gucci Guilty Pour Homme‚ they decided to add to the collection and release a fragrance for women. This particular advert relies solely on photographic imagery. Although this doesn’t physically represent the actual product‚ it basically gives us a representation of what the product
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meaning. Semiotics is the study of signs and symbols‚ this understanding can give the viewer a more insightful interpretation towards artwork. The examination of three artists‚ Leonardo Da Vinci‚ Andy Warhol and Ron Mueck the specific viewpoints from which they produce their work are expressed. Through the analysis of elements and principles‚ as well as semiotics the intended meanings of each artist are communicated. The first artist that will be analysed in relation to the use of semiotics and symbolism
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This semiotic analysis will examine the various sign systems embodied within an advertisement for Rolex (2011). It will also seek to comprehend the paradigmatic value‚ possible readings‚ the function of the gaze and mythic ideology present within the primary and secondary signifiers. Consequently‚ it will be determined how these functions systematically work together to represent an ideology of timelessness and success that the advertisement is intentionally constructing. Signs and Sign Systems
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| 1984 | Themes | Individual vs. Society-Julia and Winston (p.27‚pp.312-322)Rebellion-Winston and Julia break the rules‚ Winston because he questions the party’s principlesTotalitarianism/Knowledge Is power “Big brother is watching you”‚ omnipotent‚ omnipresent (P.3) also signified by the fact that Winston needs to hide his thoughts because he is more intelligent than the norm Knowledge is dangerous‚ especially independent thought‚ Intelligence leads to rebellion‚ can be seen through Winston’s
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