other loyalty schemes where a stamp is used to indicate a purchase. With student offer 1 free Hamburgers‚ Cheeseburgers or McFlurry Original are given with the purchase of an Extra Value Meal while free medium fries are given when purchased with Big Mac or McChicken Sandwich in student offer 2. Registration & membership Coffee Loyalty Card: No formal registration or online activation is required. Customers are not required to register online or fill applications forms for membership and participation
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INTRODUCTION OF MARKETING STRATEGY Marketing strategy is very much important for developing any of the business. Without it‚ the effort of the business to attract customer is random and very inefficient. The main focus of your strategy must make sure that your product should fulfill the demands of the consumers and as well as it maintains the long-term relationship with those consumers. To achieve this‚ you will have to initiate flexible strategy that responds to change in customer demand and perception
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Report on the different ways to improve Apple’s sales of Mac laptops. [pic] Report on the different ways to improve Apple’s sales of Mac laptops. Prepared for: Mr. Steve Jobs CEO Apple Prepared by: Shou Heng‚ Guan Yu Shiun‚ Tan Zhi Ping‚ Ng Guo Ren‚ Kuah Liyana December 6‚ 2010 Executive Summary Apple has a wide range of products from computers like Macintosh (Mac) to MP3 players like iPod to other devices with special
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back-to-basics approach of quickly serving up burgers‚ just burgers‚ for timeless consumers. McDonald¶s was gathering flak from environmentalists who decried all the litter and solid waste its restaurants generated each day To counter some of the criticism‚ McDonald¶s partnered with the Environmental Defense Fund (EDF) to explore new ways to make its operations more friendly to the environment. Together‚ EDF and McDonald¶s considered its impact on a wide range of stakeholders²customers‚ suppliers‚ franchisees
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Acquisition and Retention Group RITABRATA GHOSH (316) M.S. DEEPAK BALAJI (339) JIGAR SHAH (350) NIKET SHERLEKAR (354) DISHANT SIDANA (357) The McDonald’s Story - Genesis..........................................................................2 McDonald’: Behind The Golden Arches Business Model.....................................................................................................3 McDonald’s in India...............................................................................
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The Way They Reign Did you know that Shakespeare’s Macbeth was based off of an actual Scottish king named Mac Bethad mac Finlaich‚ otherwise known as Macbeth? Comparing death and murder‚ how they led‚ and their pitiful downfalls‚ these two men are nearly polar opposites apart from their common names‚ titles‚ and their deaths. In Shakespeare’s Macbeth we are introduced to this noble‚ virtuous‚ and altruistic King Duncan‚ who captivates audiences by his ability to show necessary appreciation‚ his
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placement of item in order to make it successful. Marketing strategies must feature customer orientation‚ input‚ and accessibility in the fight to the top of the market. McDonald’s is no different. An example of this is illustrated with a comparison of McDonalds and Wendy’s. At first glance‚ they may appear to have roughly the same marketing mix and target markets. Both are fast food and provide similar products. However‚ looking closer‚ one can recognize that McDonald’s primary target market is children
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highway. Little do they know that over 33‚000 McDonalds are operating worldwide‚ one of which holds fifteen hundred people. Not only a “symbol of U.S. Culture” (Macionis 121)‚ but it has become a theory of sociology‚ unknown to most‚ conveniently named the “McDonaldization Theory”. The McDonaldization of Society is based off the findings of George Ritzer (1993)‚ in which he found four basic principles that our society correlates with the McDonalds Empire; those four principles are efficiency‚ predictability
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McDonald’s is getting a massive amount of bad press from critics circling on this issue which is steering away franchisees and customers. The company is renowned for its fast preparation of meals for customers‚ and since the start of the business by the McDonald brothers‚ Richard and Maurice‚ themselves‚ the company underwent issues pertaining to health – campaigns against the overall fastfood industry occurred‚ launched by public interests groups‚ environmentalists‚ and consumer advocates. Apart from that
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company built 2‚400 restaurants‚ and by 2001 it had more than 29‚000 restaurants in 121 countries. In 1967‚ McDonald’s opened its first restaurant outside the United States- in Canada. Since then‚ its international growth accelerated. In 1995‚ the “Big Six” countries that provided about 80 percent of the international operating income were Canada‚ Japan‚ Germany‚ Australia‚ France‚ and Britain. Yet fast food has barely touched many cultures. The opportunities for expanding the market are great‚ as
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