Communication‚ Vol. 6 No. 1 ; 21-41. Nor Asiah. Omar‚Muhamad Azrin and Hanita Sarah.(2009) What Customers Really Want: Exploring Service Quality Dimensions In A Retail Loyalty Programme. Unitar E-Journal Vol. 5‚ No. 1; 68-81. Malhotra‚ N.K. (2007)‚ “Marketing Research: An applied orientation”‚ (Sixth Edition). Pearson Martineau‚ Publishing as Prentice Hall. Ogba.I.E and Tan. Z. (2009) Exploring the impact of brand image on customer loyalty and commitment in China. Journal of Technology Management in China
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Content plan What types of content will be created? By Whom? How will you use it in your marketing strategy? How will you gain followers using your content? I. Redesign website Problems Unclear (too much categories) Difficult to find what we are looking for Too much text Products are not highlighted Solutions Make it more intuitive (see its competitor belroy.com) More visual approach of the website Staging of the object on photos (because it is a fashion item and people want to
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A Research Report on “A study of consumer Buying Behavior in retail sector Like BIG BAZAAR” Submitted for partial fulfillment of award of [MASTER OF BUSINESS ADMINISTRATION] UNDER THE GUIDANCEOF: UNDER THE SUPERVISION OF: Prof.Mrs.RIDHI BHATIA Ms.SIMRAT KAUR(H.R) SUBMITTED BY ANAND SINGH MBA (2012-14) SCHOOL OF BUSINESS GALGOTIAS UNIVERSITY ACKNOWLEDGEMENT With limitless humility‚ I would
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Mohideen 1 Darik A. Mohideen Professor Jarrod Stringer English 1301 24 June 2012 Effects of Ethanol in the Society Ethanol‚ also called ethyl alcohol is a volatile‚ flammable‚ colorless liquid. The largest single use of ethanol is as a motor fuel and fuel additive. Ethanol is considered to be better for the environment than gasoline. It is a renewable source of energy and it has been seen as a promising alternative to fossil fuel consumption. However‚ there are some negative aspects in the
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Essay 1 A look at almost any of the marketing magazines from the last six months will uncover a large number of articles on “big data”. Examine the subject and discuss how it is relevant to companies like Tesco. Introduction to Big Data In 2012‚ the concept of ‘Big Data’ became widely debated issue as we now live in the information and Internet based era where everyday up to 2.5 Exabyte (=1 billion GB) of data were created‚ and the number is doubling every 40 months (Brynjolfsson
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GUERRILLA RECRUITING TACTICS - Guerrilla recruiting is a style of recruiting that makes use of the tactics and strategies that have been used for centuries by warfare. According to Drucker (1998)‚ these tactics are highly focused form of recruiting that are fully integrated and driven by fundamental motives of the organization. These tactic are also typically deployed by an organization that is inferior both in numbers and tools against a larger and more mechanized competitor‚ but that is not always
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2.1 TITLE OF THE STUDY The title of the study conducted is “A STUDY ON CONSUMER BEHAVIOUR TOWARDS ORGANISED AND UNORGANISED RETAIL STORES” 2.2 STATEMENT OF THE PROBLEM The study is conducted to understand the consumer behaviour towards organised and unorganised retail stores The study was important to know whether consumer preferred to shop in organised or nearby retail stores. 2.3 OBJECTIVE OF THE STUDY To find out consumer behaviour towards organised
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Big Brothers Big Sisters heavily relies of pathos‚ pulling at the emotions of people‚ to help to support their organization. By using the emotional appeal and fear appeal they are able to explain who is effected‚ why they are effected and the outcomes of the children who participate in the program verses the children who should or could‚ but do not. A persuasion tactic that is important when using pathos is repetition. Constantly making the changes in children and opportunities pairs experience visible
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Haley Spencer Professor Flood English 101 20 October 2014 Big Mac with a Side of Apples and a Diet Coke For decades the fast-food industry has supplied Americans with tasty‚ comforting food‚ quickly and for a low cost. It was not until recently‚ when the health craze first hit America in the late 1980’s that corporations developed a new approach to marketing health food products to fit their customer’s wants. Fast Food companies trick their costumers into believing the fast-food is healthier by fancy
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In “Big Ideas‚ Big Problems” written by Stefan Halper‚ Halper discusses the two issues‚ Big Ideas and constant media‚ that negatively affect U.S policies and its public. Advertised sloganeering along with America’s susceptibility to overly cumbersome political movements is the root of the problems that push citizens to feel patriotic in a negative and irrational way. Halper goes on to discuss the issues that continuously arise from each major world crisis by stating “each has suffered [from] … ill-conceived
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