"Big pharma s marketing tactics" Essays and Research Papers

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    01.Retern on capital employed (ROCE) (Return/Capital employed) × 100 2007 2008 2009 Return 654420059 963775308 1156895419 Capital employed 2941937693 13932986985 13512352515 ROCE 5.85% 4.99% 8.56% Table: ROCE 02.Return on shareholders’ fund (ROSF) {Net profit for the period/(Share capital+Reserve)} 2007 2008 2009 Net profit for the period 3597024812 4010167059 4868256915 Share capital+Reserve 1932104953 1554528420 1806443640 ROSF 1.86 2.58 2.69 Table: ROSF

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    Orion Pharma Case Study

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    Orion Pharma Solvency Measures Solvency measures show the firms balance between current assets and current liabilities. Net Working Capital: Net working capital = Current Assets (CA) – Current Liabilities (CL) All amounts are in BDT. Years 2010 2011 2012 2013 2014 Current Assets 229.86M 269.44M 232.82M 288.65M 289.70M Current Liabilities 338.36M 222.52M 214.08M 327.60M 522.97M Net Working Capital (CA – CL) -108.5.34M 46.92M 18.73M -38.95M -233.26M Orion Pharma’s NWC improved abrubtly in

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    much practiced in Pakistani organizations especially in Pharma industry. Earlier researches and literature reviewed indicates that there are three types of employee engagement: Engaged- employees who work with passion and feel happy‚ Not Engaged- employees who are just passing their time‚ Disengaged-employees who are unhappy and undermine work. This study highlights the level of employee engagement and tries to explore ‘how engaged are Pharma employees’ i.e. how they feel about their work! A survey

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    The Chess Game of 1930’s America in The Big Sleep In Raymond Chandler’s novel The Big Sleep‚ Philip Marlowe represents the shred of chivalry that remains in a world of corruption. Set and written in 1930’s America‚ the economic devastation of the Great Depression has a significant influence on the book’s plot that revolves around profit-seeking crime and organized corruption. Marlowe’s work as a private detective brings him face to face with seedy criminals of every sort‚ and each corresponds

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    CONTENTS INTRODUCTION 3 COMPANY PROFILE 4 KNOWLEDGE PROCESS 5 PROCESS COMPARISON 6 PFIZER DRUG DEVELOPMENT PROCESS 7 RANBAXY DRUG DEVELOPMENT PROCESS 7 CONCLUSION 8 INTRODUCTION Knowledge management is systematic management of intellectual capital and organizational knowledge as well as the associated processes of creating‚ gathering‚ organizing‚ retrieving‚ leveraging‚ and using intellectual capital for the purposes of improving organizations and the people in them

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    Executive Summery Effective recruitment‚ selection and retention are critical to organizational success. They enable companies to have high performing employees who are satisfied with their jobs‚ thus contributing positively to the organization. On the contrary‚ in-effective recruitment methodology‚ selection and retention would result in mismatches which can have negative consequences for an organization. A misfit who is not in tune with organization’s philosophies and goals can reduce output

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    Organizational Goals‚ Strategies and Tactics XXXXXXXX XXXXXX MGT460: Leadership Priorities & Practice (CUN1228A) Instructor Kyla Williams Monday – July 30‚ 2012 Organizational goals‚ strategies and tactics should be tied into an organization’s mission and vision. The strategic goals and objectives should support the goals of the mission and vision of the organization. The organizations’ leaders should work closely with its board of directors‚ executive director‚ managers

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    C H A P T E R 5 Customer Acquisition Strategies and Tactics M anaging customer acquisition consists of a variety of interrelated tasks and activities. Among the more important are pricing programs‚ advertising‚ alternative and direct marketing systems‚ sales promotions‚ and personal selling methods. Based on the solid foundation of developing a customer-oriented company‚ customer acquisition creates the lifeline of sales and return visits vital to a company’s long-term success. The product life

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    Paul Ivory COM-231 July 22‚ 2012 Mark Matthews Ethical Issues and Tactics The ethical issues and tactics that I can think back on is when we had a basketball game and I did not realize it at the time but one of my players was fouled and as I was talking to one of the coaches another player was called to the foul line to shoot free throws and as I turn back around to see the player that was fouled standing at half court‚ and as I looked at him with a dumb look he shrugged his shoulders

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    Pharma Update 08 Nov 2014

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    November 08‚ 2014 Pharma Sector Update (Sector Analysts: Kanika Singh‚ Neha Kumar and Ravi Karanam) USFDA revokes Ranbaxy’s 180-day exclusivity on sale of two generic drugs in US‚ grants approval to Dr. Reddy for one of them The USFDA has reverted its tentative approvals granting Ranbaxy six-months sales exclusivity of the generic versions of Roche’s anti-viral drug Valcyte and AstraZeneca’s heartburn pill Nexium. Ranbaxy had first-to-file status on both these drugs and it was expected to earn

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