World Data World © Copyright IBM Corporation 2007 The challanges Customer Business Issues Too much information and not knowing what’s important – Not using demand signals to drive supply chain – Not using customer analysis to tailor marketing and sales – Not leveraging valuable unstructured information Multiple versions of the truth – Problems managing customer‚ product and partner interactions – Regulatory compliance inhibited by poor transparency Lack of trusted information
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Environmentally‚ Indonesia is particularly prone to natural disasters‚ as the recent earthquakes‚ tsunamis and volcanic eruptions have illustrated. Politically‚ a dominant feature of President Yudhoyono’s presidency has been to curb the corruption that has so frequently plagued Indonesia. Economically‚ Indonesia’s economy is projected to become the sixth largest in the Asia Pacific region by 2017‚ but if the rupiah continues to devaluate against the dollar it could affect the Indonesian pharmaceutical
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In 2010‚ Big Skinny CEO Kiril Alexandrov was looking to transcend from retail distribution and print advertising to the world of online marketing to achieve maximum growth. The retail sales pitch was an easy one‚ as Alexandrov focused on the value of the wallet and the impulsiveness of consumers (Benjamin & Kominers‚ 2012). Unfortunately‚ translating this type of sales pitch was much harder to do in the world of cyberspace. Big Skinny centered their online marketing efforts around display Ads‚ keyword
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Communication‚ Vol. 6 No. 1 ; 21-41. Nor Asiah. Omar‚Muhamad Azrin and Hanita Sarah.(2009) What Customers Really Want: Exploring Service Quality Dimensions In A Retail Loyalty Programme. Unitar E-Journal Vol. 5‚ No. 1; 68-81. Malhotra‚ N.K. (2007)‚ “Marketing Research: An applied orientation”‚ (Sixth Edition). Pearson Martineau‚ Publishing as Prentice Hall. Ogba.I.E and Tan. Z. (2009) Exploring the impact of brand image on customer loyalty and commitment in China. Journal of Technology Management in China
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Write up on The Indian Pharmaceutical Industry using Competitive Structure of Industry Models. Key Characteristics of Indian Pharmaceutical Industry: * Highly Regulated: The industry faces Price‚ Quality & Patent regulation. * Research Oriented: Highly research driven‚ regularly invents NDDS (Novel Drug Delivery System) along with new molecules & innovative production process. * Low Price Elasticity: Consumers less sensitive to price movements for most drugs * Limited Customer
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Title: Promotional Strategy of Big Bazaar & Maintaining the image in Retailing Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India‚ that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats‚ which
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From Slow Learner To Brilliant Brain Surgeon Dr. Benjamin S. Carson Sr. Director Of Pediatric Surgery Johns Hopkins Hospital THINK BIG - YOU’VE GOT TO UNLEASH YOUR POTENTIAL Coming from a broken home in Detroit‚ Michigan‚ Ben Carson developed a terrible hot temper along with severe low self-esteem at a very young age. He was just another kid trying to survive. His possibility for a decent future didn’t look good. The deck was definitely stacked against him. Remember though‚ that
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interpret and analyze the various functions of Fashion Big Bazaar which includes Company profile‚ History of the company and organization structure. We have also done an in depth study of Human Resource Policies and procedures of the company and also studied and surveyed its work culture. During this project‚ we compared our companies’ financial analysis to a competitor brand and did a comparative study for the better understanding of Big Bazaar’s financial working. We conducted a survey on Economic
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Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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CHAPTER – 1 GENERAL INTRODUCTION TO THE PROJECT CHAPTER 1 INTRODUCTION DESIGN OF THE STUDY TITLE OF THE STUDY “A STUDY ON THE OVERALL TRAINING AND DEVELOPMENT ACTIVITIES IN BIG BAZAAR” INTRODUCTION Human Resource Management is a function of Managing an Organization‚ not merely the structure but the people working in that structure as well as towards achieving the goals/objectives‚ HRM is of paramount importance in the success of any organization in the rapidly changing management
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