Imagine if you could become cooler with the help of a computer. Would you take the opportunity? What would be the consequences? That’s what the Be More Chill cast album explores. Set in modern day‚ the story focuses on Jeremy Heere‚ a below-average teen. Desperate to be cooler‚ he gets a SQUIP‚ a quantum computer programmed to complete any given goal‚ no matter the cost. As the musical progresses‚ the audience and the characters learn if being popular is worth the cost. In order to create a continuous
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Diamond Industry. De Beers. In the beginning of 1870s‚ the Afrikaner brothers‚ J. N. de Beer and D. A. de Beer discovered diamonds on their farm and unable to deal with the effort of protecting the farm from the diamond seekers‚ they sold the land to the diamond traders. Today‚ the name De Beers represents the world’s largest diamond company‚ which has a presence in 25 countries. The powerful and productive epoch of diamonds began with the establishment of this company. Who knows what role a
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Summary Asia Pacific Breweries (APB) is the leading beer brewery in the Asia Pacific region. The company’s most iconic product‚ Tiger Beer‚ is notably one of Singapore’s most successful brands in the world and is valued at S$820 million. The lucrative beer industry has attracted numerous foreign beers to vie for the market share in Singapore which is valued at S$562.7 million. As the beer industry in Singapore is reaching maturity‚ beer companies have to find innovative means to remain competitive
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Subject: Bringing the Brand to Light ------------------------------------------------- Mr. Prangel as we all know Mountain Man Beer Company has been in the market over eight decades; manufacturing a beer known for its authenticity‚ quality and toughness. In all these years we have seen many regional breweries vanished by fatal decisions. Mountain Man Beer Company is still standing strong in the market‚ yet it has come the time to make a crucial decision regarding the future of our company
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Running head: LEARNING TO WALK IN THE CUSTOMER’S SHOES Learning to Walk in the Customer’s Shoes Christina Guzman Kaplan University MT203: Human Resources Management LaDonna Holley‚ MSA PHR August 2‚ 2010 Learning to Walk in the Customer’s Shoes There’s an old saying in business: “The customer is always right.” Through proper planning‚ training and evaluation‚ businesses have the opportunity to focus their efforts on this concept. Unfortunately‚ sometimes this focus becomes a bit
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advertising objectives of Asia Pacific Breweries for Tiger Beer from 1932 to 2012? What should be the appropriate marketing communications and advertising objectives from 2012 onwards? Why? Tiger Beer being a beverage that cannot be differentiated very much from other substitutes such as Heineken and Carlsberg‚ generally focuses on advertising itself as a brand more than a beverage. At such‚ the focus of Asia Pacific Breweries for Tiger Beer on the marketing communications and advertising objectives
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Planning This student began planning the planning process for “In Her Shoes” the summer before the semester even started. This student first decided that she wanted to address the topic of domestic violence. After choosing this topic‚ this student considered several options for addressing this topic on a macro level. This student ultimately decided that the goal would be to host the “In Her Shoes: Living with Domestic Violence” simulation. This student contacted and met with the director and
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Dear Mr. Smith‚ This letter confirms our understanding of the arrangements for our audit of the financial statements of Apollo Shoes‚ for the year ending December 31‚ 2012. We will audit Apollo Shoe’s balance sheet as of 12/31/2012‚ along with the related income statement‚ statement of retained earnings‚ and statement of cash flows for the entire year of 2012. We will provide a professional opinion based on the information found in the audit. All of the financial statements will be the responsibility
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Consumer behavior of purchasing beer is definitely emotional and of low involvement. The pleasure and gratification getting from drinking beer can be sensual but fleeting. When making purchase decisions‚ consumers hardly spend any time to recognize problems or to search information because when they feel like drinking‚ they will just buy some. Generally speaking‚ customers keep loyal to their favorite beer brand. In fact‚ many of my friends have told me that Yanjing Beer tastes the worst among all they
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1999 Charlotte Beers at Ogilvy & Mather Worldwide (A) It was December 1993‚ and during the past year and a half‚ Charlotte Beers had found little time for reflection. Since taking over as CEO and chairman of Ogilvy & Mather Worldwide in 1992‚ Beers had focused all her efforts on charting a new course for the world’s sixth-largest advertising agency. The process of crafting a vision with her senior management team had been—by all accounts—painful‚ messy‚ and chaotic. Beers‚ however‚ was pleased
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