the most hectic marketing activities of all times. The companies are fighting for mind share and heart share which can finally be converted to market share. There is always a ‘first mover advantage’ in an upcoming sector. In India‚ that advantage goes to “Big Bazaar.” It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates‚ or so it claims. In this project‚ we will study its marketing strategies. Big Bazaar’s main
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An analysis of Case 29: Big Pharma’s Marketing Tactics Introduction The Big Pharma controversy is about the wide-scale marketing malpractices used by big pharmaceutical companies in America which resulted in a series of negative implications on consumers. It revolves around pharmaceutical companies‚ government regulators‚ health professionals (or “unprofessional”)‚ market consumers and the medical watchdogs. The dispute was formed between the supporters of the marketing tactics used by pharmaceutical
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Online Branding As traditional advertising is threatened by shrinking audiences‚ rising costs and new blocking mechanisms‚ advertisers are looking to the Internet to find an effective alternative. The web is not a perfect solution‚ and its voluntary nature poses particular challenges for brand managers. But as the technology landscape shifts‚ companies are increasingly moving online to promote and enhance their brands. • Recognize that effective branding strategies integrate online activities
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DELL ONLINE V. KASTURl RANGAN and MARIE BELL are with Harvard Business School. Y. K a s t u r i Marie Rangan Bell Professor V. Kasturi Rangan and Research Associate Marie Bell prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain facts and data in the case have been disguised. Copyright © 1998 by the President and Fellows of Harvard College. To order copies or request
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on-line shopping behavior in Taiwan Running head: APA STYLE: AN EXAMPLE OUTLINE OF A FULL RESEARCH Abstract The research is focus on student of MCU as tanager of research. It probes into appearance of online-shopping whether effects change of consumer behavior or not. However‚ the online retailers emphasize only on the promotions of the products and the product’s functions. Perhaps‚ their focuses are difficult to attract the consumers as well as fulfill their demand. Hence‚ this research is
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consumers. With this consensus Online Shopping as a whole has rapidly grown. The biggest surprise is that clothing is one of the top categories purchased online. Few‚ argues that this is not surprising at all because‚ clothing sales has always been a top category in the catalogue channel‚ so naturally the Internet channel should be no exceptions. Although online apparel shopping continues to grow‚ there are problems why consumers hesitate to shop for clothing online. In this project‚ the main
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Systems Coursework Part 1: Big Data Student ID: 080010830 March 16‚ 2012 Word Count: 3887 Abstract Big data is one of the most vibrant topics among multiple industries‚ thus in this paper we have covered examples as well as current research that is being conducted in the field. This was done based on real applications that have to deal with big data on a daily basis together with a clear focus on their achievements and challenges. The results are very convincing that big data is a critical subject
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site aimed at more developed brands spun off of Taobao in 2008‚ currently has about 55‚000 vendors. And in the two years since Sina Weibo’s founding‚ the Twitter-like service has racked up 250 million users. “If you ask people‚ ‘Why you want to shop online?’ I think many people will say that it gives transparency of pricing… people look for convenience‚ people like more information‚” said Phil Wei‚ China CEO of Export Now‚ a startup that allows US-based companies to list products on Tmall. “One thing
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we have entered an era of big data‚ this data-driven world has the potential to improve the efficiencies of enterprises and improve the quality of our lives; however‚ there are a number of challenges that must be addressed to allow us to exploit the full potential of big data. This paper focuses on challenges faced by online retailers when making use of big data. With the provided examples of online retailers Amazon and eBay‚ this paper addressed the key challenges of big data analytics including
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interpret and analyze the various functions of Fashion Big Bazaar which includes Company profile‚ History of the company and organization structure. We have also done an in depth study of Human Resource Policies and procedures of the company and also studied and surveyed its work culture. During this project‚ we compared our companies’ financial analysis to a competitor brand and did a comparative study for the better understanding of Big Bazaar’s financial working. We conducted a survey on Economic
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