Haier: A Global Brand Executive Summary Haier‚ under the leadership of CEO Zhang Ruimin‚ grew from a single model refrigerator firm to the #5 white goods producer in a matter of two decades. Throughout the expansion process Haier entered over 100 countries through multiple entry modes and into other industries. The 2005 financial results gave Haier reason to pause and reassess its mission and strategic intent. The primary issue was whether to continue its expansion strategy or slow down
Premium Brand Brand management
Haier How can Haier compete against larger multinationals experienced in advanced country markets? Haier has had the advantages of operating in a very large and fast growing home base which contributed to its rapid growth. Since its foundation‚ focusing on higher production quality and meeting customer needs to the fullest extend‚ along with formulating an international expansion strategy; Haier became a dominant player in the global appliances market. Haier’s first international expansion
Premium Management Strategic management Life
Haier Logistics’ revolution Case Studies Haier Logistics’ revolution Case Studies 1、 Background Haier is the world ’s largest home appliance brand‚ founded in 1984 in Qingdao; the current Chairman of the Board‚ CEO Zhang Ruimin is one of the main founders. At present‚ Haier has established 21 worldwide industrial park‚ five R & D centers‚ 19 overseas trading companies‚ employs more than 70‚000 people worldwide. In 2011‚ Haier achieved a global turnover of 150.9 billion yuan‚ the brand value was
Premium Supply chain management Logistics Supply chain
Haier America Introduction Haier America came to existence in the year 1999. It serves as sales and marketing arm of the international giant Haier Group. Haier group is a global leader in dealership in appliances with a giant global market share. Haier America is headquartered in Manhattan‚ Haier building‚ a landmark in the city. The major products of the company include Compact refrigerators‚ high-definition televisions‚ portable electronics and air conditioners among others (Haier 1). This paper
Premium United States Haier Retailing
competitive advantage(s) do you think the Haier Group has? What competitive strategy does the What company appear to be following? Explain your choices. The main competitive advantage that Haier group has is the innovation being the main focal point of the company’s mission as well as their high-quality in client satisfaction. The main competitive strategy that Haier Company is adopting is the social work. By sponsoring sport teams in Australia and the USA‚ they are showing the community their
Premium Strategic management Strategic planning Management
1. Introduction Haier was just found in 1984. At the beginning stage of its business‚ it mainly produces household refrigerators as the core product. 20 years later‚ Haier has obtained the leadership position in the Chinese home appliance industry which consists about 21% of market share. More importantly‚ Haier has become a multinational company and has expanded its business to America and elsewhere Asia. According to sales‚ Haier was ranked fourth in the major home appliances industry in the world
Premium Chain store Marketing United States
Abstract Haier makes‚ designs and sells home appliances such like washing machines‚ air conditioners and refrigerators around the world. Haier founded in China in the mid of 1980s by Zhang Ruimin‚ and it has become one of the country’s leading brands today. In 2006 Haier was ranked as the world’s sixth largest maker of large kitchen appliances with a 4% global market share. In this paper‚ it is going to analysis Haier’s performance management‚ why Haier is so successful and challenges that Haier will
Premium Culture Haier Management
封面 Table of Contents Executive Summary I. Introduction of Haier 1 II. Brazil’s Macro-economy Analysis 2 1. Overview of Industry 2 III. PESTEL for the Industry Analysis 3 1. Political Factors 3 2. Economic Factors 3 3. Sociocultural Factors 4 4. Technological Factors 5 IV. Porter’s Five Force Model for the Industry Analysis 6 1. Bargaining Power of
Premium Economics Brazil Politics of Brazil
Music Producer A Music producer serves much of the same role as a director in a film. Serving behind the scenes to write‚ arrange‚ produce‚ and record songs for artist. Music producers capture the shape and sound for the development of songs. Also their responsible for scheduling recording sessions‚ providing instruments‚ handling funding‚ cost and negotiations. Mainly they generate ideas for creative approaches to recording. There’s really no educational requirements for becoming a music
Premium Music Film Music industry
Refrigerator Factory in 1984‚ the Haier (pronounced "high-er") Group is China’s largest home appliance manufacturer (Wang and Ong 2007)‚ and the world’s fourth largest white goods manufacturer (Chen 2008). Haier was ranked first among China’s Top 10 Global Brands by the Financial Times in 2005 (Haier’s company facts 2008). It was also ranked 86th among the world’s 500 Most Influential Brands by World Brand Lab in 2006 and is the only Chinese brand to be among the top 100 for three consecutive years. (Haier’s
Premium Brand Management Brand management