Haier Group Company Zengyu Xiao MGMT 335 Prof. J McDaniel October 9th 2014 Catalogue The Company 3 Company Name 3 Company History 3 Company Background 7 Nature of the Business 9 Company’s Vision Statement 11 The Customer 15 Company Mission Statement 15 Organizational Goals 16 Order Qualifiers 18 Order Winners 19 The Environment 23 Company SWOT Analysis 23 Porter’s 5 Forces Analysis 24 Environmental Scan 28 Organizational Strategy 29 Research 30 1 THE COMPANY 1.1 Company Name: Haier Group
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Introduction to the Haier Group Haier was established in 1984 in Qingdao China which is the world’s fourth largest white goods manufacturer . Now There are more than 6 million employs in the worldwide. Haier set up a 29 in the global manufacturing base‚ eight comprehensive research development centers and 19 overseas trading companies. Haier CEO Zhang established under the guidance of brand strategy‚ has the implementation of brand strategy and diversification strategy and internationalization
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States. . . . All success relies on one thing in werseas iark*s---ereatingi Iocalized U.S. brand instead of an imported Chinese brand. We see an-opportunity to compete against established‚ slotn moving companies thue by being more customer-focused than they ire. To win wei those customers ute haae twa approaches-speed and differentiation. the original comPany was a collectively owned enterprise in the same northeast coastal municipaliiy that produced the popular-Tsingtao beer. Haier became a conglomerate
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Introduction Haier is the world’s 4th largest white goods manufacturer. The business scope of Haier is technology research‚ product development and manufacturing‚ trade and financial services. The key products are refrigerators/freezers‚ commercial air-conditioners‚ microwave ovens‚ washing machines‚ dishwashers‚ televisions‚ mobile phones‚ and computers‚ etc. Haier has 240 subsidiary companies and 30 design centers‚ plants and trade companies and more than 50‚000 employees throughout the world. Haier specializes
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Hitler will run forever “Springtime for Hitler” unveils unexpected masterpiece of irony Twenty years after his defeat‚ Hitler rises from the grave and conquers New York City. He does so with un-fascist means: by bringing on stage at the Playtime Theater an army of burlesque dancers‚ a bouquet of profane jokes and a vessel of German cliches. From his rising to the end of the war‚ the Führer portrayed in Bialystok and Bloom’s production goes beyond any recognized definition of eccentric. It
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HAIER: TAKING A CHINESE COMPANY GLOBAL Group: 9 Hunny Agarwal (102) Hakim Datawala (115) G. H. Krishna (118) Sushant Mondal (137) Abhishek Parekh (142) Anirban Sengupta (150) Haier Group: Highlights Number one company by Asian Wall Street Journal China’s largest Home Appliance Manufacturer Largest Player in the compact refrigerator market worldwide Brand “Haier” is recognized worldwide Haier Group: Challenges Declining Profit Margins; from 9.4% to 2.6% Overcapacity of white goods in Chinese Markets
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Case Analysis of Haier A little background: Haier‚ a Chinese enterprise founded in 1984. After thirty years research and development‚ it has become a successful case that leads Chinese enterprises to the whole world. Qingdao Electrical Appliance Factory which is the predecessor of Haier‚ it was a Chinese government collectively-owned enterprise‚ since Zhang Ruimin took over it‚ he found the shareholder agreement of Qingdao Electrical Appliance Factory‚ then defined Haier a private enterprise and
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Analysis organizational capabilities of Haier Group As we all know‚ Haier Group is a Chinese multinational consumer electronics and home appliances company. Its products include air conditioners‚ mobile phones‚ computers‚ microwave ovens‚ washing machines and so on‚ and also has been received a big success and good reputation in the world. There are some reasons for organizational capabilities about why Haier Group could achieve a big success. About human capabilities‚ it should not be ignored
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Producer Company Model - Current Status and Future Outlook : Opportunities for Bank Finance EV Murray* In recent times‚ almost every major business house of the country is venturing in a big way into the agri-business sector‚ especially with regulations allowing corporates to now directly have contractual arrangements with farmers. One of the triggers for this newfound interest in agribusiness by the corporates is the change occurring in the retail markets‚ where consumers are making dramatic shift
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INTRODUCTION The rapid development in science and technology has paved its way for sophistication by automation. People now a days‚ are inclined towards devices that are sophisticated‚ simpler to use and secure. In this project entitled “Home Appliances Control using Different Controlling Modes “‚ a prototype is developed which shows how the best utilization of technology can be made in order to secure a home not only from threat but also by ensuring all the safety measures. The project also throws
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