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    Decisions Involving Alternative Choices Structure: 13.1 Introduction Objectives 13.2 Decision Making 13.3 Types of Costs 13.4 Types of Choices Decisions 13.5 Make or Buy Decisions 13.6 Addition / Discontinuance of a Product line 13.7 Sell or Process Further 13.8 Operate or Shut down 13.9 Exploring New Markets 13.10 Maintaining a desired level of profit 13.11 Summary 13.12 Terminal Questions 13.13 Answers to SAQs and TQs 13.1 Introduction In the previous unit we learnt about Marginal

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    is one of the world’s largest companies in fast food industry‚ which deals in wide range of hot‚ iced and cold beverages‚ baked goods‚ sandwiches and soft drinks etc. it was founded in 1950 and now operating in more than 33 countries with good quality of food at affordable price. It gains customer loyalty just because of efficiency and effectiveness of management‚ good communication and quality of food. It has high turnover rate and comes in list of top five restaurants globally. Research defined

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    The consumer decision making process consists of six basic stages. Factors affecting the decision making process are a consumer’s demographic‚ social‚ and psychological characteristics. STIMULUS: A stimulus is a cue or drive meant to motivate a person to act. A stimulus can be any of the following: Social‚ Commercial‚ Noncommercial‚ Physical. A prospective consumer may be exposed to any or all of these types of stimuli. If a person is sufficiently stimulated‚ he or she will go on to the next step

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    PERSONAL VALUES AND DECISION MAKING PROCESS To discuss personal values and decision making‚ we need to know the definition of decision making is ’A principle‚ standard‚ or quality considered worthwhile or desirable. ’ “Values are a major motivating force for people because they categorise how people attach meaning‚ worth and importance to things. When a person ’s values are matched‚ they feel complete and satisfied. If values are not met‚ there is a sense of dissatisfaction‚ unease or

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    A CONSUMER DECISION-MAKING PROCESS IN PURCHSING A CAR Research suggests that customers go through five stages in making decision on any purchase (The Engel‚ Blackwell and Miniard‚ 1990). The economic buyer theory published by South-Western college in 1997 () explained that all customers have full information‚ make comparison‚ are rational‚ they have limited resources to satisfy their limitless needs‚ and they want to maximise satisfaction (page). A person who intends to purchase a car‚ go through

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    CHAPTER 9 MAKING CAPITAL INVESTMENT DECISIONS Solutions to Questions and Problems 1. The $7 million acquisition cost of the land six years ago is a sunk cost. The $9.8 million current aftertax value of the land is an opportunity cost if the land is used rather than sold off. The $21 million cash outlay and $850‚000 grading expenses are the initial fixed asset investments needed to get the project going. Therefore‚ the proper year zero cash flow to use in evaluating this project is

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    TO DRUGS!” So the DARE Decision Making Model I know never to do drugs. In DARE I learned about how you should never do drugs. Well I totally agree because you can get really hurt doing them. Drugs lead to the police and if you’re in trouble with the police you’re in trouble with the law. I know that you will be in trouble with the law because during DARE Deputy Kennedy told us that drugs can get you and anyone else in a lot of stuff with the law. The DARE Decision Making Model (DDMM) has taught

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    confident and strong. However‚ have you ever thought about all the tough decisions the president of the United States has to make? As the president of our great nation they are expected to make the best decisions possible for our country. Since the beginning of time our presidents have made decisions that have changed America forever. For example‚ choosing to launch an atomic bomb that would take so many innocent lives. A decision that would go down in history as being the most controversial of them

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    possible when a good amount of experience to certain situations is attained. “The creed which accepts as the foundation of morals ’utility’ or the ’greatest happiness principle’ holds that actions are right in proportion as they tend to promote happiness; wrong as they tend to produce the reverse of happiness” - John Stuart Mill. This particular quote refers to the utilitarian approach which states that in all our actions we must always strive to produce the greatest possible balance of good or evil. The

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    Business Decision Making Project Jeanette LeBlanc QNT/275 January 12‚ 2014 Charlene Dunfee Business Decision Making Project Job satisfaction and job turnovers can hurt a business with the add expense of training new employees. Our team is discussing ways to conduct a survey for employees in an attempt to understand and correct any problems to lower job turnovers and increase job satisfaction. By understanding how the employees see their position with the company‚ and how their feel about the operations

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