2.0 REVIEW OF LITERATURE 2.1 THEORETICAL BACKGROUND BRAND PERSONALITY A brand personality can be defined as the set of human characteristics associated with a given brand. Thus it includes such characteristics as gender‚ age‚ and socioeconomic class‚ as well as such classic personality traits as warmth‚ concern and sentimentality. Brand Personality like human personality‚ is both distinctive and enduring. For example‚ one analysis found Coke to be considered real and authentic whereas Pepsi was
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Commercial Bill Market NOVEMBER 30‚ 2009 University School of Management Studies Guru Gobind Singh Indraprastha University Delhi Submitted By: SACHIN GOEL (68) MANAV MUDGAL (69) GH Batch MBA (IIIrd SEMESTER) Commercial bill A non-bank bill of exchange (loan) generated by merchant or investment banks and companies. The bill is evidence of the borrower’s debt and commitment to repay at the due date. These bills are covered by the Bills of Exchange Act 1909 - 73‚ as are bank bills‚ but
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A. BILL CONTENT The basic content of the Consolidated Reproductive Health Bill is divided into the following sections. SEC. 1. Title SEC. 2. Declaration of Policy SEC. 3. Guiding Principles SEC.4. Definition of Terms SEC.5. Midwives for Skilled Attendance SEC. 6. Emergency Obstetric Care SEC. 7. Access to Family Planning SEC. 8. Maternal and Newborn Health Care in Crisis Situations SEC. 9. Maternal Death Review SEC. 10. Role of the Food and Drug Administration SEC. 11. Procurement
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T-Bills Most investors ’ prime goal is to maximize returens on a given level of risk. i.e holding efficient portfolios. Most investors who want to make sure that they get their invested with certainty usually invest in treasury bills. Treasury bills are debt instruments issued by the U.S federal government in order to raise money and pay off its maturing debts. Treasury bills are the safest and most secure type of investment wit a minimal level of risk. Its low risk is due to the credit
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the last country in the world prohibiting divorce law after Malta‚ a predominantly catholic church‚ legalized divorce. Divorce bill was proposed by Gabriela Women’s Party representatives Rep. Luzviminda Ilagan and Emerenciana de Jesus because they believe that it is the time that the country will move forward and help couples who can no longer live together. It proposes five grounds for the filing of a petition for divorce‚ which include psychological incapacity‚ causing one’s failure to comply with
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Bill of exchange A bill of exchange or "draft" is a written order by the drawer to the drawee to pay money to the payee. A common type of bill of exchange is the cheque (check in American English)‚ defined as a bill of exchange drawn on a banker and payable on demand. Bills of exchange are used primarily in international trade‚ and are written orders by one person to his bank to pay the bearer a specific sum on a specific date. Prior to the advent of paper currency‚ bills of exchange were a common
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A GUIDE TO ARGUMENTS FOR AND AGAINST THE REPRODUCTIVE HEALTH BILL This matrix has been prepared by a group of Catholics who feel that a systematic comparison of the arguments for and against the reproductive health (RH) bill may still serve some purpose at this juncture. It may help to bring the debate from the emotional temper which has characterized it thus far‚ to a more rational temper in which both sides attempt to comprehend each other’s perspectives. It is hoped that this presentation will
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Rh Bill Intro to Rh Bill Introduction: Humans are naturally born governed with laws and that’s what we call the natural law. And as we‚ humans grow to become more intellectual‚ we generated our own laws and rules to govern our lives for better quality and discipline. But sometimes‚ there are laws or proponents that have gained different viewpoints among us as to its necessity‚ value‚ and morality. One of these is the Reproductive Health Bill. Almost over a decade has passed since the Reproductive
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Big data‚ Big rewards 1.Describe the kinds of big data collected by the organizations described in this case. There are mainly three kinds of big data collected by the organizations described in this case. First‚ IBM Bigsheets help the British Library to handle with huge quantities of data and extract the useful knowledge. Second‚ State and federal law enforcement agencies are analyzing big data to discover hidden patterns in criminal activity. The Real Time Crime Center data warehouse contains
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CHRISTIAN MISSIONARIES IN THE ESTABLISHMENT AND DEVELOPMENT OF WESTERN EDUCATION IN COLONIAL KENYA UPTO 1920 Christian missionaries played a vital role in the introduction and development of Western education in Kenya. These missionaries began their activities here in the second half of the 19th Century. Although their main aim in coming to Africa was to Christianize a ‘dark and savage’ continent‚ the provision of rudimentary education was found inevitable. Missionaries had found out that‚
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