topics and methods of consumer behavior research. The business news articles‚ cases‚ and exercises will give you the opportunity to apply the conceptual framework to current real-world marketing problems. The readings and assignments will be handed out in class and/or posted on the Blackboard. 3. Most cases assigned for the class are in the course pack‚ and some will be posted on Blackboard‚ as we will enjoy freshly baked cases from the London Business School and the industry. Overview: Consumer behavior
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Nations‚ Daniel‚ ed. The Amazon Kindle Fire vs the Apple iPad. N.p.‚ n.d. Web. 5 May 2013. <http://ipad.about.com/od/Tablet_Computers_eReaders/a/The-Amazon-Kindle-Fire-Vs-The-Apple-Ipad.htm Sind‚ M.‚ & Yoffie‚ D.B. (February‚ 2008) Apple‚ Inc. (Case Study) Retrieved from Harvard Business Online website
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Bryn Condon Case Analysis #2 Verizon is Creating a Culture That Focuses on Shareholder Value Business Management 105 1. Using the competing values framework as a point of reference‚ how would you describe Verizon’s current organizational Culture? Provide examples to support your conclusions. I think Verizon’s current organizational culture is a mixture of clan and market sections of the competing values framework. They said their top three things to do in 2011 were to 1.) build a business
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Case 1 Riverside Leisure Centre Introduction The Riverside leisure centre was opened in 1973 with a leisure pool‚ sports hall‚ 4 squash courts and changing rooms. June West is the new and very ambitious manager. Squash courts 1 and 2 have been recently refurbished and are fully booked most of the day. The other two squash courts next to the fitness room are now in urgent need of repair and are rarely booked. The fitness room is too small. It is clear that the leisure centre is losing members
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Aravind eye care hospital in India Framework/description of the situation In 1992‚ over 30 million cases of blindness existed all over the world‚ with more than 90% in Asia and Africa. Of this‚ India had ~20mn cases of blindness with additional 2mn cases added every year‚ of which upto 80% were cataract related. With an infrastructure that could handle only 1.2 million cataract cases annually‚ the situation is expected to get worse. The rural areas of the country were particularly exposed as
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BUSN 105 28 Sept. 2014 Case Analysis #1 “Will GM’s Strategic Plan Lead to Future Successes?” 1. GM is using the prospector strategy to boost sales and increase overall income each year to raise their profit margin to the highest in the auto industry. If they achieved this they would be a huge competition to other car manufactures. The company made many changes to GM internationally to try to find new ways to increase profitability while decreasing costs. They stated that they cut their global
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William Henry Gates III‚ founder‚ chairman and CEO of Redmond‚ Washington-based Microsoft Corp. Although he arouses as much animosity as admiration for his hardball tactics (there’s even a book about his mortal enemies: Gary Rivlin’s The Plot to Get Bill Gates‚ Times Books)‚ everyone‚ friend or foe recognizes Gates as the rightful Usher-in-Chief of the Information Age. It all started when‚ at age 25‚ Gates persuaded IBM to let him keep the rights to the DOS operating system they had him develop for
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UNIVERSITY OF CEBU LAPU-LAPU AND MANDAUE A.C. Cortes Avenue‚ Looc Mandaue City Case Analysis In Partial Fulfillment of Retail Franchising Submitted by: Christine E. Badelic Submitted to: Mr. Jhun Veril Jr. CASE AGIANST FORD AND FIRESTONE I – Summary Ford-Firestone case is a unique and an appropriate example of violation of business ethics by two renowned corporations. Ford Motor Company and Fire Stone Tire Company. Each of which was the manufacturer of a “different product
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Principles of Management Case Analysis (Dyners Corporation) Sevilla‚ Ma.Christine Leonardo‚ Arren Alban‚ Judy Anne Garcia‚ Fenny Marie Boctot‚ Kristien Keye Mendoza‚ Marvin Pascual‚ Rhon Angelo I. Background Mr. Alfaro Burgos‚ the vice president for sales of Dyners Corporation. It is a family firm that manufactures stainless steel and silver plated tableware. After some time‚ the inventory of the company showed a shortage. He discovered some mispacking of silver plated tableware in the
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Case analysis：vector aeromotive corporation (evaluate the effectiveness of a board of directors and its actions) John Pope‚ a member of the board of directors of Vector Aerarnotive Corporation‚ had a lot on his mind as he drove to his office‚ It was March 22‚ 1993‚ the day Vector’s board had agreed to ask formally for the resignation of the company’s president and founder‚ Gerald A‚ (Gerry) Wiegert‚ Gerry had already been informed that if he did not resign he would be fired‚ John hoped that Gerry
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