principles with everyday business operations and policies and then translates all of this into bottom-line results. For sustainability to be long lasting and useful‚ it must be representative of and integrated into day-to-day corporate activities and corporate performance. If sustainability is seen only as an attempt to provide effective public relations‚ it does not create long-term value and can even be a value destroyer. The key to success is integrating sustainability into business decisions‚ identifying
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Strategies Seminar Session Week -6 Class room discussions: • Assess the benefits and disadvantages of relationship marketing strategies. • How relationship marketing strategies for B2B interface may differ from those of B2C? • Collect 3 business examples when CRM pitfalls were avoided and analyse them. Directed learning Please go through the following journal articles and the core textbook to solve the above questions: • Gummesson‚ E. (1994)‚ “Making relationship marketing operational”
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world’s largest coffeehouse chain‚ and is considered one of the world’s best-liked and best-known consumer brands- with 19‚972 stores in 60 countries. Business analysts agree that Starbucks is a widely respected company because of its commitment to social responsibility. Starbucks has earned this reputation through its actions in all phases of its business and live out this commitment through both its mission statement and values. The Starbucks website states that‚ “Our mission: to inspire and nurture
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PUBLIC TRANSPORTATION: LABORAL ETHICAL ISSUES 1. What are the Stake Holders interacting with them? The StakeHolders direct are: Society: Users of the public transportation Employees of bus company Controller Manager City transport authority Renter of bus Operators tour The StakeHolders indirect are: Informal transit associations Drivers (conductors) and other personnel Police Government local and national Radio/ Medias 2. Potential conflicts – examples? Conflict between bus driver and the
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The Breed Myth What do Steve Jobs‚ the founder of Apple‚ Bill Gates‚ the founder of Microsoft‚ Jeff Bezos‚ the founder of Amazon‚ and Michael Dell‚ the founder of Dell all have in common? All of these famous men who have made incredible achievements in life may have been born with a creative mind because of the life they live today‚ which is called Breed Myth. Breed Myth is stating that you are born with creativity you already developed. Some people believe that children are born with creativity
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because both of guanxi and guanxiwang are essential to business in China. It is an important mechanism to do a long-term business and getting successful business in China. Guanxi refers to the business connections that are so important to companies doing business in China. Then‚ guanxiwang refers to the relationship network that companies cultivate. Therefore‚ by establishing in relationships would help do a better job and mechanism in doing business in China. 2. What does the experience of DMG tell
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paper integrated solution has been offered to the transport related issues based on Atmel controller. It is the core which has hardware modules such as RFID‚ GPS‚ GSM and MEMS to handle the new transport related issues viz. Accident alert‚ Toll gate control‚ Parking slot management‚ Traffic rule violation control and special zone are explained in this paper. An efficient utilization of communication link between RF Modems over a wireless channel to facilitate vehicle monitoring‚ vehicle authentication
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Ethics in Advertising The ethical issues that permeate the world of advertising have remained stagnant for decades‚ though the exact nature of the ads may have changed in and of themselves; however much current ads portraying women in our modern times may differ from contemporary ads that portrayed women during the 1950s‚ the end result remains that women continue to be marginalized into a specific subset of society or to be completely visualized as a mere object‚ possessing qualities or faults
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in the entertainment business providing models and dancers for the industry. In the meantime‚ they entered into a contract of employment with Tyra. Tyra is to act as their event manager. The terms of the contract states that Tyra will be paid RM10‚000 a month and will continue to work with the company once the company has been formed‚ for a period of three years. Three months later‚ a company known as CayoteUgly Bhd (CUB) was formed. CUB’s MOA expressly states that the business of the company is to
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program around the hierarchy of ‘Reduce‚ Reuse‚ Recycle’ and are committed to continuous review‚ evaluation and improvement of its program. This includes setting targets and monitoring and reporting on progress towards meeting them. McDonald’s business impacts on the environment through: * Sourcing agricultural products and other materials to serve and build its restaurants * The operation of its restaurants and administrative functions. McDonald’s aim to address these impacts by: Restaurant
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