Billabong’s Recent Nose Dive Billabong is a popular Australian company whose business includes surf‚ skate‚ snow‚ sports apparel‚ accessories‚ and hardware. The company started in 1973 in Gold Coast‚ Queensland‚ Australia and through their four decades of business they have established brands such as Element‚ Von Zipper‚ Honolua Surf Company‚ Kustom‚ Palmers Surf‚ Xcel‚ Tigerlily‚ Sector 9‚ DaKine‚ and RVCA brand names. In 2008‚ the company witnessed peaking numbers with profits of $158 million
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Billabong was founded in the Gold Coast‚ Queensland‚ Australia in 1973 by Gordon Merchant. At first‚ he designed and created the board shorts at his home and then sold them to local surf shops. Surfers soon realized the durability of Merchant’s board shorts that was the result of his triple-stitching technique. Merchant understood that his company needed to expand to achieve success‚ so Billabong started to sponsor contests—these contests increased the public’s awareness of Merchant’s products and
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FIRM As per the judicial obligation‚ Billabong International Limited appointed Pricewaterhouse Coopers as their audit firm. PWC is a London based multinational company known for its Professional Services. As an audit firm for Billabong‚ Pricewaterhouse reviews the company’s accounting statements and determines the company’s financial position. The lead auditor for Billabong is Steven Bosiljevac. Steven Bosiljevac is a partner at Pricewaterhouse Coopers. (Billabong Financial Report‚ 2013: 43)
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Table of Contents Table of Contents 2 Chapter 1: Company Profile – Billabong International Ltd 3 1.1 Overview of Billabong 3 1.2 Financial Analysis 3 Chapter 2: Identification and evaluation of Billabong’s global strategy 4 - 7 2.1 4 P’s 4 - 5 2.1.1 Product 4 2.1.2 Promotion 4 2.1.3 Price 5 2.1.4 Place 5 2.2 SWOT Analysis 6 2.3 Current Target Market 7 2.4 Reasons for Billabong’s international expansion 7 Chapter 3: Identification and evaluation of the external environment
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Billabong is Australia’s largest surfware manufacturer which generates a revenue of $680 million. In 2000 Billabong was listen among Australia 200 largest companies. Billabong started to expand in 1983 in order to gain international market and creating a global identity. In year 1985 and 1987 it expanded its business in NewZeland and France respectively. Billabong last CEO was Launa Inman. And current CEO is Neil Fisk. Now it has retail stores and manufacturers in East Asia. Billabong also sells
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Billabong’s management. Billabong is currently facing a number of difficulties that are both internal and external. One of the biggest problems currently faced by Billabong management is the lack of support from institutional shareholders. 2. Describe the factors that have led to Billabong’s current success/decline. One of the main factors is 3. Explain why changes were made to Billabong’s management structure Changes were made to the billabong management structure because of the poor decisions
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Corporate Business Structures Mary Cervantes FIN 571 March 23‚ 2015 Nicole Landry Corporate Business Structures When determining the optimal business structure‚ several factors must be taking into consideration‚ such as the location of the business or work performed‚ any regulatory agencies or rules that apply to the business‚ and the structure of the ownership. Once those items have ben determined‚ the overall business structure can be selected to provide the most benefit. There are
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Environment (IFAS Table; see Exhibit 2) A. Corporate Structure 1. BBY corporate structure has many subsections that help differentiate the brand. In Europe they are known under Carphone Warehouse‚ Canada they run as Future Shops and in China they operate under Jiangsu Five Star. Nevertheless‚ the structure is the same and all reporting goes up a chain of command‚ and policies and procedures follow it. 2. Cooperate structure is comparable to a network structure in terms of operating‚ and it is perfect
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III. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES A. CORPORTATE STRUCTURE 1. Currently‚ Hershey Company has a divisional organizational structure. Hershey is a large company with several products and well-known brands such as Hershey’s Snack Barz‚ Ice Breakers Chewing Gum & Mints‚ Reese’s etc. Their divisional structure facilitates Hershey’s goal of expanding geographically. Hershey’s U.S. Commercial Group‚ Global Growth and Innovations Group‚ and International Commercial Group all play separate
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Mohammed Sahid IBU 221/ 001 Date: 10/16/14 CLOSING CASE BILLABONG Billabong is an Australian company. They make surf wear‚ from wet suites and board shorts to T-shirts and watches. 80% of Billabong sales are from outside of Australia. 50% of which are from the United States. Billabong is reliant on a strong U.S. dollar against the Australian dollar. Billabong relied on the fact that the rapidly weakening Australian dollar in 2008-2009 and waited for profits to skyrocket. Due to the increase
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