Productivity & Quality Tools Customer Relationship Management Prof. Melvin V. Moraga Learning Objectives • Know what CRM is and its history. • Understand the importance of CRM. • Be aware of the potential benefits and costs of CRM. • Discuss the three phases of CRM. • Understand the four tasks to creating and developing CRM. • List the advantages and disadvantages of CRM. History of CRM B&S RM CIMS CRM e-CRM Time line Late 80’s Early 90’s Mid 90’s 2002 - Future B&S – Buying & Selling
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1/29/2015 Creating Customer Value http://eproduct.hbsp.harvard.edu/eproduct/product/cc_8176/content/OPS/html/print.html 1/22 1/29/2015 Creating Customer Value This reading contains links to online interactive illustrations and video‚ denoted by the icons above. In addition to using reader controls in the navigation bar‚ you can also use the arrow keys on your keyboard to navigate between pages. Sunil Gupta‚ Edward W. Carter Professor of Business Administration‚ Harvard Business School‚ de
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What does a comprehensive set of Customer Results mean for your organisation? The answer is directly related to the range of Customers that you serve and the size and nature of your portfolio of products and services. An incomplete set of Customer Results can have a dramatic impact on the value of the information collected for informing improvements‚ future strategy and business results. There are three potential mistakes: * To assume that Customers think alike and act alike. Organisations
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degree course: statistical specialisation for marketing databases. He is also a marketing consultant and statistician‚ member of the Association Francaise de Marketing and of the Societe Francaise de Statistiques. ¸ ´ ´ ¸ His research focuses on the customer relationship‚ particularly in relation to satisfaction‚ loyalty and retention. Abstract Complaint behaviour is a set of consumer dissatisfaction responses. It is an explicit expression of dissatisfaction‚ but dissatisfaction is only one determinant
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this assignment we were proposed to visit two different stores of a company of our choice located in different areas‚ and observe what is its costumers’ profile and other relevant consumer behaviors. Before visiting the stores‚ we had to make a pre-analysis on what we were expecting to find‚ and then compare it to our empirical findings. The stores that I chose are PETSMART stores‚ the first one located in Manhattan and the second one in East Harlem. PETSMART started as a retail chain specialized in
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CHAPTER- I CUSTOMER SATISFACTION 1.1 INTRODUCTION: The customer is a person who buys goods or services for some price. The success of an Enterprise heavily depends on customer Satisfaction. It is the period of customer era. Every customer knows his right and responsibilities. The relationship between customer and seller is very essential. There should be regular‚ smooth and friendly relationship between customer and seller. When there is no cordial relationship between customer and seller
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The impact of customer relationship management on the financial performance of an organization 1 Chapter 1-Introduction The impact of customer relationship management on the financial performance of an organization 2 1.1 Introduction This chapter provides an overview of the dissertation in brief. Background of the study and rationale of the study are discussed in the first half. Then this chapter goes on to explain six research objectives and two research questions. Finally structure of
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“A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH SPECIAL REFERENCE TO SUGUNA AUTOMOBILES‚ COIMBATORE” CHAPTER - 1 INTRODUCTION 1.1 ABOUT THE STUDY An organisation‚ whether a business or an industrial enterprise need customer for its survival and growth. The success and failure of an organization depends on its customers. So it is utmost duty of any organizational member to look after their customer’s needs and wants and make them satisfied with their product or service. It is ideal from any organizations
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------------------------------------------------- Customer Care ------------------------------------------------- E-2 Guoyu 摘要 The introductory of the Customer care I． Introduction 6 II． Expectation of internal and external customer 6 III． Establishment and maintenance of customer relationship 8 1. Advantages 8 （1）continuous in increase in making profits（2） much lower in the cost of sales（3）increase the stability of staffs (4) generate the effect of sales domino. 8 2. Evaluation
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wants of customers. Apple Inc. had always had their unparallel ways of marketing and advertising their products‚ which too are set apart from every other brand in their own unique styles. Marketers usually market ten types of entities: Goods: These are physical goods that may be manufactured or produced. In case of Apple products‚ the goods that they market are iPhone‚ iPad‚ Macbook‚ etc. Services: These are the intangible products that involve performing some services for the customers. A service
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