1. Explain why exchange rates have been so volatile in recent years/ What are the implications of this volatility for companies like Billabong? There are a large number of influences at work in the foreign exchange markets. The most obvious are shifts in fundamental demand for a currency that reflects the outlook for the economy. For example‚ if Australia is exporting more goods and services‚ foreign buyers will need to buy Australian dollars to pay for them. That will put upward pressure on the
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attribution Output to text files and databases of different types Automate lifecycle and event driven communications IBM Unica allows you to plan‚ create‚ execute and analyze your marketing campaigns across multiple channels. It offers: Market Segmentation‚ Offer and Channel Assignment: a powerful‚ flexible‚ flowchart-based user interface to
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by the Minerva Research group. In addition I understand that the research projects at Image based modeling and dynamics lab like Velocity-aided Cardiac Segmentation match my interests. Infact‚ I posses a priori work experience in Image Segmentation by which I programmed TMS320C6474 to measure the speed of a cricket ball using image segmentation technique. I wish to credit courses like ECE6250 and ECE6258 to help me gain the requisites to participate and contribute in similar
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KEL451 MOHANBIR SAWHNEY Ontela PicDeck (B): Customer Segmentation‚ Targeting‚ and Positioning The Quantitative Customer Segmentation Study Although Joe Levy felt that the customer persona provided a good starting point to begin thinking about PicDeck’s segmentation‚ he believed that he needed quantitative data to get a more precise understanding of the relative attractiveness of different customer segments. This would require data on end users regarding their preferences and behaviors
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CASE STUDY Market Segmentation—Man’s Fairness The male fairness segment industry is pitched at around Rs. 250 crore and the industry is growing at a scorching 150 percent per year. The industry evidently has woken up to the fact that the metro-sexual and has a large appetite for beauty (the industry expression is "male grooming") products‚ particularly driven by a desire to look as fair as the fairer SEX. ABC Company recently launched ’GROOM PLUS’ the first men’s fairness cream and claims
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values is focused on personnel training benefits and dotfit. No mention of improvement of community or serving any other segment for this business. This is a different type of marketing and segment targeting. Benefit Segmentation: Usage: Loyalty Status: Multiple Segmentation Bases: F2 Young Accumulators - Kids & Cul-de-Sacs (25-44 ages) F4 Sustaining Families – Big City Blues (35 and Up) Y1 Midlife Success - Brite Lites‚ Lil City (55 and Up) M2 Conservation Classics – Gray
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Risk Management Policy Billabongs’ activities are exposed to a variety of financial risks‚ these include; market risk (including foreign exchange risk and cash flowinterest rate risk)‚ credit risk and liquidity risk. To minimize potential adverse effects on the financial performance of Billabong‚ the overall risk management program focuses on theunpredictability of financial markets (Billabong Annual Report‚ 2011). The framework is based around the following risk activities: * Risk Identification:
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BILLABONG INTERNATIONAL LTD Completed as part of the requirements for ‘Corporate Finance’‚ 25765 Contents 1.0 Introduction 1 2.0 Executive Summary 1 3.0 Capital Structure 2 3.1 Types of Funding Utilised by Billabong 3 3.2 Recent trend in the level of leverage 3 3.3 Capital expenditure and financing: 5 3.4 Capital Structure of Similar Firms 6 3.5 Company Characteristics and Leverage policy 7 3.5.1 Taxes 8 3.5.2 Trade off Model 8 3.5.3 Pecking Order of Financing Choices 9 3.5.4 Signalling
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monetary value than the casual viewer (acquiring a new costumer is estimated to cost about 5 time more than retaining one). Note that although scenario-2 as well delivers these values it incurs higher risk due to its aggressive and narrow market segmentation. Finally‚ although the channel is still generating a healthy profit and therefore one would be reluctant to changes‚ this suggested graduate‚ less drastic change would help management to stand behind it from other business aspects such
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Profit for the year Loss/(Profit) attributable to minority interest Profit attributable to members of Billabong International Limited Earnings per share for profit attributable to the ordinary equity holders of the Company Basic earnings per share Diluted earnings per share 41 41 The above income statements should be read in conjunction with the accompanying notes. Billabong International Limited 2007-08 Full Financial Report Page 32 Balance sheets As at 30 June 2008
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