Billabong Case Study Managing Change HISTORY ← Australia’s largest surfwear manufacturer‚ annual sales = $680 million (2003/04) ← Core business = marketing‚ distribution and retail of clothing‚ accessories and eyewear ← Sells products under other brand names including: • Element (Skate wear) • Von Zipper (sunglasses) • Honolua Surf Company ← Founded in 1973 – by Gordan and Rita Merchant ← Reputation = supplying
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faced by Billabong’s management. Billabong is currently facing a number of difficulties that are both internal and external. One of the biggest problems currently faced by Billabong management is the lack of support from institutional shareholders. 2. Describe the factors that have led to Billabong’s current success/decline. One of the main factors is 3. Explain why changes were made to Billabong’s management structure Changes were made to the billabong management structure because of
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Billabong International Ltd. markets apparel and accessories designed for surfing‚ skateboarding‚ and snowboarding. The company offers more than 2‚200 products‚ including Board shorts; t-shirts; swimwear; shorts‚ pants‚ and jeans; fleece tops; "jumpers" or pullover sweaters; jackets; backpacks; sports eyewear; and many other products‚ primarily for young men and women. Billabong products are sold through licensees or directly from the company and are available in extreme sports shops in over 60 countries
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Surf Excel‚ launched in 1954‚ is one of the oldest detergent powders in India and Pakistan. Initially‚ the brand was positioned on the clean proposition of “washes whitest”. However‚ with the emergence of numerous local detergent manufacturers and the entry of other global brands‚ Surf Excel underwent various changes in its Brand Communication; from ’lalitaji’ to ’dhoondte reh jaaoge’ to ’jaise bhi daag ho‚ surf excel hai na’‚ and is today communicated on the platform of ’Dhaag achcha hai’. This
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Surf Excel Brand Management 12/18/2012 Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand Management Table of Contents Introduction .................................................................................................................................................. 2 Brand Mission ............................................................................................................................................... 3 Brand Vision .................................
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Table of Contents ANALYSIS OF SURF EXCEL WASHING POWDER ............................................................................................. 3 ABOUT THE COMPANY ................................................................................................................................. 3 ABOUT THE BRAND ...................................................................................................................................... 3BRAND PHILOSOPHY: .......................
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Billabong Financial Review over 2012 & 2013 A. Current Ratio Part 1: ! ! ! ! ! ! Current ratio = Current assets Current liabilities 2012 Current ratio = 898.92 611.44 = $1.47 2013 Current ratio = 622.37 612.50 = $1.02 Part 2: The current ratio is a measure of a business’ liquidity‚ calculated by taking total current assets and dividing by total current liabilities. The 2013 current ratio for Billabong has dropped $0.45 since 2012. It is generally unwise for a business
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SurfAid is a non-profit humanitarian organization whose aim is to improve the health‚ wellbeing and self-reliance of people living in isolated regions connected to us through surfing. SurfAid views its mission to improve health and wellbeing as an invaluable investment in the future of the Mentawai and Nias people. Key stakeholders are our communities and individuals‚ regional government and partner non-governmental organisations. Our programs represent an integrated approach to improving health
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The Evolution of Surf Culture American society is a society based on laws and high expectations. Americans are expected to obey the law laid down by the government and follow the same basic path‚ which is to go to school and then get a job in order to achieve success. For years Americans have strived to relieve themselves from the pressures of society by partaking in various hobbies and recreational activities. During the 1960 ’s‚ the sport of surfing became widely popular for those living
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BILLABONG INTERNATIONAL LTD Completed as part of the requirements for ‘Corporate Finance’‚ 25765 Contents 1.0 Introduction 1 2.0 Executive Summary 1 3.0 Capital Structure 2 3.1 Types of Funding Utilised by Billabong 3 3.2 Recent trend in the level of leverage 3 3.3 Capital expenditure and financing: 5 3.4 Capital Structure of Similar Firms 6 3.5 Company Characteristics and Leverage policy 7 3.5.1 Taxes 8 3.5.2 Trade off Model 8 3.5.3 Pecking Order of Financing Choices 9 3.5.4 Signalling
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