ADVERTISING EFFECTIVENESS CONCEPTUAL STUDY OF PROMOTION MIX People no longer buy shoes to keep there feet warm and dry. They buy them because of the way the shoes make them feel masculine‚ feminine‚ rugged‚ different‚ sophisticated‚ young‚ glamorous‚ "in" buying shoes has become an emotional experience . Our business now is selling excitement rather than shoes. - Francis C. Rooney Modern marketing calls for more than developing a good product it attractively and making it accessible to target customers
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nline Advertising in Nigeria One of the best channels for promoting brands ‚ products and businesses is Internet advertising and it has evolved into one of the most explored new mediums available today. The popularity of the Internet as a new media channel has exploded in recent years‚ attributed mostly to faster‚ more reliable and more affordable broadband connections . More and more advertisers are shifting from traditional advertising channels and going online in order to maximize audience
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as realistic as possible. Inferential Deconstruction An enthusiastic‚ playful child (signifier) successfully apprehends the burglar (signifier) while playing detective (consumer need) and the realistic aspect of the Tommy-Burst Detective Set (advertising appeal) is perfect for a child who wants his play to mimic real-life activity with firearms (values/lifestyle). The inclusion of a badge‚ wallet and ID card signify that with Mattel’s detective kit‚ there is little obvious difference in the eyes
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to be an even more influential means of learning role expectations. In particular‚ there are tons of stereotypes being represented during a television commercial. “Sex‚ Lies‚ and Advertising” by Gloria Steinem really appealed to me and I found it extremely interesting. It is ridiculous how powerful advertising has become in today’s media. I guess I never really thought about how many ads there are in magazines. But if you look closely‚ you’ll realize there are more products being plugged through
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A. Listening B. Questions - Marketing and Advertising; Raising Finance; Accounting: 1. What are the 4 Ps and the 4 Cs of the marketing? 2. What is profit and loss account? 3. What are the advantages and the disadvantages for borrowing money from a bank/a friend/a loan shark? 4. What is market orientation? 5. What are the three categories of assets in a company? What do they include? 6. What are segmentation and customer groups? 7. What is a niche market? 8. What is up-market and down-market
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501 Creative Advertising 2 Assessment 3 Levi’s 501 Jeans Contents Creative Brief Campaign Rationale 1 2-4 Production Costs 5 Production Schedule 6 Magazine advertisement concept 7 Outdoor advertisment concept 8 Newspaper advertisement 9 Levi’s Creative Brief Client Product Key Observations Advertising Objectives Advertising spiral position Consumer insight Promise Support Target audience definition Current brand equity Desired brand equity 1 Levi Strauss and Co 501 Mens range
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saeed salem no signal 90 .Evaluate the creative strategy used by the Partnership for a DrugFree America in its advertising campaign‚ particularly with respect tothe use of strong fear appeals.Early spots of creative strategy used by the Partnership for Drug FreeAmerica in its advertising campaign are considered “melodramatic”relying too much on scare tactics and stereotypes such as the school bus driver who snorts cocaine; African-American boys selling crack inthe school yard; and the “one puff and
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Aquarius Advertising Agency The Aquarius Advertising Agency is a middle sized firm that offered two basic services to its clients: (1) Customized plans for content of an advertising campaign (for example‚ slogans and layouts) and (2) Complete plan for media (such as radio‚ TV‚ newspaper‚ billboards‚ internet). Additional services included aid in marketing and distribution of products and marketing research to test advertising effectiveness. Its activities were organized in a traditional manner
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COMPANY & PRODUCT The company that we choose is Lay Hong Berhad. This company listed on the Main Market of Bursa Malaysia on 20 October 1994. Its core business activities are in the mass production of basic daily necessities fresh table and specialty chicken eggs‚ liquid egg‚ chilled and frozen dressed chicken‚ chicken parts and processed related chicken products for example frankfurters‚ nuggets and fried chicken. The company’s products are marketed under two registered brands namely Nutriplus
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Sex In Advertising An important controversial issue that America faces today is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal‚ while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that relates to the body in a sexual way
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