Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
Premium Marketing
CHAPTER 1 “Introduction” 1.1. Company Profile PT. Nusantara Sejahtera Raya was established in 1987. It is a company engaged in the entertainment industry as managing theaters the early- first just called Cinema 21 is located in Jakarta and the other city in Java. New Cinema XXI and later was established The Premiere of the first opened on January 24‚ 2004 at EX Plaza Indonesia was the beginning of the founding of The Premiere Cinema XXI and in various other shopping centers continues
Premium Customer Customer service Service
Module Code – MID 314 Assignment - A 3000 word essay identifying two public health issues pertinent to clinical placement area; analyse these with reference to appropriate literature and research and discuss the public health role of the midwife. Word Count = 3210 Health is a broad concept‚ which can embody a huge range of meanings‚ from the narrowly technical to the all-embracing moral or philosophical. A definition of health is a state of well-being‚ interpreted by the World Health Organisation
Premium Teenage pregnancy Sex education Pregnancy
© Academy of Management Journal 1996‚ Vol. 39‚ No. 3. 519-543. THE RESOURCE-BASED VIEW OF THE FIRM IN TWO ENVIRONMENTS: THE HOLLYWOOD FILM STUDIOS FROM 1936 TO 1965 DANNY MILLER Ecole des Hautes Etudes Commerciales‚ Montreal‚ and Columbia University JAMAL SHAMSIE New York University This article continues to operationally define and test the resourcehased view of the firm in a study of the major U.S. film studios from 1936 to 1965. We found that property-hased resources in the form of exclusive
Premium Property Resource Recording studio
Research on media violence is often misunderstood by the general public. One reason has to do with research methodology. We can’t randomly assign children early in their lives to watch different dose of violence on television then 15 years later see which children committed violent crimes. Then again the same the same type of limitation also exist for medical research: we can’t randomly assign groups of people to smoke different amounts of cigarettes for 15 years and then count the number of people
Premium Violence
Case introduction and background[1] The IMAX corporation has been at the forefront of groundbreaking movie technology since the 1960s. Their expertise in multi-screen‚ large-format filmmaking that creates an immersive experience has suffered relatively few competitors over the years. Distinctive brand identity has added to IMAX’s market differentiation. Initially‚ IMAX opened theatres in institutions such as museums and aquariums‚ and created documentary style films with high educational
Premium Management Education Marketing
THE RING AND THE GRUDGE: SUBVERSION OF CULTURE THROUGH EMPTINESS AND LONELINESS THE Onryō’S QUEST TO DESTROY THE BOURGEOISIE MINDSET Connor B. Malander Department of History History 505 December 8‚ 2010 THE RING AND THE GRUDGE: SUBVERSION OF CULTURE THROUGH EMPTINESS AND LONELINESS THE Onryō’S QUEST TO DESTROY THE BOURGEOISIE Hollywood; thoughts of the movie star and the next big feature film come to mind at the mention of it‚ but rarely does it evoke feelings of fear. The horror
Premium Horror film Sociology Film
Thor: Marvel’s Archetypal Breadwinner The greatest stories of all time follow a formula. Along with these formulaic stories emerged characters that are similar in nature‚ and these characters became known as archetypes. There are many famous archetypes‚ but perhaps the most famous archetype is the hero. A hero is defined as a protagonist who goes on a quest or a journey to bring about greater good to the universe (Campbell). According to the great American mythologist Joseph Campbell‚ the hero
Premium Norse mythology Marvel Comics Superhero
The Montgomery Bus Boycott The Montgomery bus boycott changed the way people lived and reacted to each other. The American civil rights movement began a long time ago‚ as early as the seventeenth century‚ with blacks and whites all protesting slavery together. The peak of the civil rights movement came in the 1950’s starting with the successful bus boycott in Montgomery Alabama. The civil rights movement was lead by Dr. Martin Luther King Jr.‚ who preached nonviolence and love for your enemy
Premium United States African American Montgomery Bus Boycott
Extended Essay: How has realism in war films developed since WW2‚ and what effect has this had on audiences? Candidate name: Daniel Fairweather Candidate number: 001851-0012 School name: Haut-Lac International Bilingual School Supervisor: Barend Schweigman Subject area: Film Word Count: 3’334 Abstract: The aim is to examine the role that realism plays in war films particularly post World War Two as this is seen as a key point in the progression in development of war films. It is a well-known
Premium Film World War II Film theory