Purpose: Alpen Bank is facing potential growth opportunities in terms of launching a credit card to the Romanian market. The overall goal is to increase annual profit by €5 million within two years of launch. Selection of the right target audience‚ while applying the appropriate launching strategy is the direction of our focus. Our goal is to extend the Alpen Bank premium service to customers via a new product market. Predictions of economic growth in Romania‚ proves that the market is growing increasingly
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Launching Prius Executive Summary: Toyota Motor Company must decide if the Hybrid market is attractive in terms of profit‚ and if it should accelerate the launch schedule for “Prius.” The Prius offers an expected 100% increase in fuel economy over the average 30mpg of a similar sized Corolla and Corona‚ and with less fuel emission it promises reduced pollution. Though the Prius is expected to provide added value in terms of fuel efficiency and less pollution‚ the combine effect of the challenging
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Marine organisms and other novel natural sources of new cancer drugs Gilberto Schwartsmann South-American Office for Anticancer Drug Development (SOAD)‚ Comprehensive Cancer Centre (CINCAN)‚ The Lutheran University (ULBRA) & Postgraduate Course in Medicine (UFRGS)‚ Porto Alegre‚ Brazil Introduction Man has always relied on nature for survival. Since ancient times‚ nature has been our main source of food‚ protection‚ clothing‚ transportation and remedies [1‚2]. This can be illustrated by the
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Anti-cancer Drug Screening in Vitro Introduction: The incidences of cancer remain high despite advances in our understanding of cancer. Cancer is a class of diseases characterized by out of control cell growth. Normal cells are constantly subject to signals that control whether the cell should divide‚ differentiate into another cell or die. Cancer cells develop a degree of independence from these signals‚ which results in uncontrolled growth and proliferation. If this proliferation is allowed
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INTRODUCTION A major obstacle in the successful treatment of cancer is the development of resistance mechanisms to drug treatment. Various cellular changes that have been implicated in the development of drug resistance in cancer cells include: the increased expressions of P-glycoprotein (a multidrug transport protein) and multidrug resistance-associated protein (MRP-1); increased levels of the cellular detoxification protein‚ glutathione; and changes in the expression of apoptosis associated
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can cell phones cause cancer? This article is about if cell phones can cause brain cancer and slows brain metabolism. The scientists had volunteers to test out there theories. The volunteers held a flip phone to their ear for 50 minutes with a signal and then held the phone to their ear for 50 minutes without signal. "metabolism in the region closest to the antenna was significantly higher [about 7 percent] for on than off conditions." (nora Volcow) That region includes the orbitofrontal cortex
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Report Summary of Project: Section B of IIFT (Kolkata Campus) held a of focus group discussion involving various budding managers. The group had a mix of students in terms of states of origin and work experience. The discussion revolved around launching a new soft drink in the market. The information gathered is presented below. Introduction The focus group discussion had 10 students.. The focus group was conducted as part of a mock exercise for the successful completion of BRM course. Participants
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Promotional Strategies Launch of New Intranet System We are all getting excited about the launch of our new Intranet system. It has been six months in the making‚ and our hard work and dedication is soon to be revealed. Though our job isn’t finished with initial development‚ we must now ensure that all relevant personnel at Pizza Man is ready and on board for this innovative opportunity. Promoting this system is very important in the acceptance and implementation by all staff members. Pre-Launch
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Q. Explain the Evolution of Organization Theory with reference to Life-Cycle Perspective Growth phase. (Biological Metaphor/ Organizations as Living Beings) {Refer Growth- Gareth Jones/ Decline-R. Daft/ PLC-Chs. 2‚17- Stephen Robbins} a.) A Life-Cycle refers to a pattern of predictable change. There are distinct stages‚ through which organizations proceed. Research on the organization life-cycle leads us to a five-stage model. a. Entrepreneurial Stage: The organization is in its infancy. Goals
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of Abgenix’s collaborating with a partner on ABX-EGF? Before a new drug can be released to the market‚ it has to undergo a regulatory process. To complete the process‚ first the drug company (the sponsor in the process) has to submit information to prove that the drug is safe and effective. Pre-clinical data first has to be submitted before clinical trials can be conducted. After demonstrating the safety and efficacy of the drug through successful clinical trials‚ the sponsor company submit that
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