BIOPURE CASE SUMMARY Course: Strategic Marketing Management Name: Firat Sekerli The Problem: Biopure Corporation has two new products that are Oxyglobin and Hemopure. Oxyglobin is the first new blood substitute for the veterinary market and is ready for consumer use. Hemopure is another new blood substitute for the human market and it will take two years to launch the product from now on. Ted Jacobs‚ vice president for Human Clinical
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Tutorial 1 Solutions Your tutor will go through as many questions as possible with you in the tutorial. You should come to class with answers to these questions prepared. Solutions will be posted after the end of the week of the tutorial. Fundamental Concept Questions Question One “Options and futures are zero-sum games.” What do you think is meant by this statement? The statement means that the gain (loss) to the party with the short position is equal to the loss (gain) to the party
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biscuit-making business.Beside that‚ there must be invaluable insight into product development and also endless pool of resources and knowledge.The other strategy is sharing of skill and expertise with reputable brands. Products and Corresponding Target Markets Market demographics can be classified to 3 factors which is geografic factor‚ demografic factor and seasonal factor.For geografic factor‚ not all the country in the world would accept and like food product like biscuit and wafer because their staple
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CHAPTER 1 Understanding the issues 1. (a) horizontal combination—both are marine engine manufacturers (b) vertical combination—manufacturer buys distribution outlets (c) conglomerate—unrelated businesses 2. By accepting cash in exchange for the net assets of the company‚ the seller would have to recognize an immediate taxable gain. However‚ if the seller were to accept common stock of another corporation instead‚ the seller could construct the transaction as a tax-free reorganization
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Brief Overview: Biopure has two new products namely Oxyglobin and Hemopure. Oxyglobin is a first of its kind‚ new blood substitute for the veterinary market and has passed all the tests and is ready for consumer use. Hemopure is another such blood substitute for the human market and it will take a minimum of two years to launch the product from now. There is a concern about creating an unrealistic price expectation for Hemopure by marketing Oxyglobin before Hemopure. Whereas another point of view
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along the snow. The force in the rope (tension) is 94.0N. How much work is done on the sled? Solution: W= Fd W= 94.0N x 35.0m W= 3290 Nm or J 2. The cable of a large crane applies a force of 2.2x10^4N to a demolition ball as it lifts it vertically a distance of 7.6m. a) How much work is done on the ball? b) Is the work positive or negative? Why? Solution: A.) W=( 2.2x10^4N) ( 7.6 m) W= 1.6x10^5 Nm or J B.) Positive‚ because the force
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discuss current promotion of exiting products as well as new product to the market. A number of series of training will be provided by the training team in order to ensure full understanding of complex product to distributors. Veterinarians understanding of the product is vital in this market. We will use trade publication and trade shows for our pull strategy in order to attract attention from Veterinarians. According to the market data‚ five journals had almost universal coverage across veterinarians
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“Suggested Solutions to Exercise” in Financial Accounting for Management by Ramachandran & Kakani Authored by Ram Kumar Kakani‚ “Copyright with Tata McGraw Hill Education Private Limited‚ 2011” CHAPTER 2 Balance Sheet Note: Answers to only half the questions have been provided. It gives you an opportunity to work on the rest problems and discuss about the relevant solutions. You are requested to complete this chapter before attempting the questions. MULTIPLE CHOICE QUESTIONS 1. 2. 3. 4. 5. 6. 7
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1. Haar Inc. is a merchandising company. Last month the company’s cost of goods sold was $61‚000. The company’s beginning merchandise inventory was $11‚000 and its ending merchandise inventory was $21‚000. What was the total amount of the company’s merchandise purchases for the month? A. $61‚000 B. $51‚000 C. $71‚000 D. $93‚000 Purchases = Cost of goods sold + Ending merchandise inventory - Beginning merchandise inventory = $61‚000 + $21‚000 - $11‚000 = $71‚000 2. Gabruk Inc. is a merchandising
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Homework #2 of IM5803701 – Data Mining and Applications‚ Spring 2012 Classification Data Mining Experiment‚ 100% Due date is on 5/1 9:30 AM by submitting on blackboard Guideline This homework is an “individual” data mining experiment. Plagiary is definitely not allowed. If any classmate or other person helps you on doing this homework‚ you need to specify who and which portion you got help from. You credit will be given to the helper (it is fair‚ right). The helper should also mention who get your
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