Marketing Management – Assignment No. 2 Topic – Product Pricing (Biopure Case) CASE ANALYSIS for Biopure with respect to Pricing of Oxyglobin Our group analyzed the case and concluded that price of oxyglobin should be determined on perceived value approach. We calculated perceived value from case data and arrived at a price of $181. We are planning to launch it at a price of $175 to Vet so that there is some customer incentive to purchase and at same time‚ there is minimum ‘money left
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The key issue is to determine when Oxyglobin should be introduced to the market without jeopardizing Hemopure’s potential and how it should be marketed. In addressing the issue‚ the following were considered: a sensitivity analysis for potential consumption of different price series‚ associated revenues and costs‚ and gross profit from different distribution methods. It is recommended that Biopure: 1. Introduce Oxyglobin immediately at a price of $100 to veterinarians. 2. Have an
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treatment for managing patients’ oxygen requirements in a broad range of potential medical applications. The main issue that is plaguing Biopure is how the possible launch of Oxyglobin will affect the future launch and pricing strategies of Hemopure‚ which could provide a larger return for their investment. Biopure’s strength lies in their ability to market its blood substitute products for both human and animal use. Biopure has a product that has been approved by the FDA for animal use and has
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INTEROFFICE MEMORANDUM TO: CARL RAUSCH‚ CEO‚ BIOPURE FROM: XXXXXXXXXX‚ MARKETING ANALYST‚ BIOPURE SUBJECT: OXYGLOBIN LAUNCH DATE: 50 4/22/2010 This memorandum is to propose that Biopure prepare to launch Oxyglobin as quickly as possible. The product should be priced at approximately $150 per unit and be advertised and distributed to emergency care veterinarians for use in dogs. Significant efforts need to be made in trade publications to educate veterinarians in this
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Brief Overview: Biopure has two new products namely Oxyglobin and Hemopure. Oxyglobin is a first of its kind‚ new blood substitute for the veterinary market and has passed all the tests and is ready for consumer use. Hemopure is another such blood substitute for the human market and it will take a minimum of two years to launch the product from now. There is a concern about creating an unrealistic price expectation for Hemopure by marketing Oxyglobin before Hemopure. Whereas another point of view
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Suggested answers to Exercise and Reading to learn (Note: The overseas examination boards bear no responsibility for the suggested answers contained in this publication. Answers for HKCEE and HKALE questions are not available due to copyright restrictions.) Ch 1 Introducing biology Exercise Multiple-choice questions (p. 1-15) |1 C |2 D |3 B | |4 B |5 A
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Industry Internship Programme Report on To compile and analyze Sales statistics and study the market potential for STANLEY handtools as well as promoting the sales of STANLEY products. Prepared by - Onkar Singh Registration No. - 09PG448 Under the Guidance of Dr. Prasanna Mohanraj In partial fulfillment of the Course-Industry Internship Programme (IIP) in Term – IV of the Post Graduate Programme in Management (Batch: Aug. 2009 – 2011) Bangalore Post Graduate Programme
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Biopure Corporation Written Case Study I. Current Situation Audit A. Issue Oxyglobin and Hemopure are two blood substitutes that Biopure Corporation was developing. Oxyglobin was recently approved by the FDA for veterinary use while Hemapure is estimated to be approved in two years for human use. If Oxyglobin is launched it will be the first blood substitute for the veterinary market a small and price sensitive market. There is a perceived risk by Ted Jacobs‚ the VP of Human Clinical Trials
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A PROJECT REPORT ON MARKET POTENTIAL FOR SOLAR PV INVERTER IN INDIA FOR VMC Systems Limited‚ Greenlands‚ Begumpet‚ Hyderabad BY Vrindavan Aheer Yadav R.No: 005 (M.B.A 2011-2013) SUBMITTED IN THE PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION TO THE OSMANIA UNIVERSITY ACKNOWLEDGEMENT Any accomplishment requires the effort of many people and this work is not different. I wish to express my deep sense of gratitude and profound thanks
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CONTENTS Serial No. Chapter Pg. No. 1. INTRODUCTION 2. RESEARCH DESIGN 3. COMPANY PROFILE 4. ANALYSIS AND INTERPRETATION 5. FINDINGS AND RECOMMENDATIONS 6. CONCLUSION 7. ANNEXURE 8. BIBLIOGRAPHY LIST OF TABLES SL.NO PARTICULARS PG.NO 1 Table showing type of outlet 2 Table showing the respondents with more than one store across across Bangalore 3 Table showing the area of the shop Vs number of people employed 4 Table showing type
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