Biopure Corporation Written Case Study I. Current Situation Audit A. Issue Oxyglobin and Hemopure are two blood substitutes that Biopure Corporation was developing. Oxyglobin was recently approved by the FDA for veterinary use while Hemapure is estimated to be approved in two years for human use. If Oxyglobin is launched it will be the first blood substitute for the veterinary market a small and price sensitive market. There is a perceived risk by Ted Jacobs‚ the VP of Human Clinical Trials
Free Blood Blood transfusion
A PROJECT REPORT ON MARKET POTENTIAL FOR SOLAR PV INVERTER IN INDIA FOR VMC Systems Limited‚ Greenlands‚ Begumpet‚ Hyderabad BY Vrindavan Aheer Yadav R.No: 005 (M.B.A 2011-2013) SUBMITTED IN THE PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION TO THE OSMANIA UNIVERSITY ACKNOWLEDGEMENT Any accomplishment requires the effort of many people and this work is not different. I wish to express my deep sense of gratitude and profound thanks
Premium Photovoltaics Solar power
CONTENTS Serial No. Chapter Pg. No. 1. INTRODUCTION 2. RESEARCH DESIGN 3. COMPANY PROFILE 4. ANALYSIS AND INTERPRETATION 5. FINDINGS AND RECOMMENDATIONS 6. CONCLUSION 7. ANNEXURE 8. BIBLIOGRAPHY LIST OF TABLES SL.NO PARTICULARS PG.NO 1 Table showing type of outlet 2 Table showing the respondents with more than one store across across Bangalore 3 Table showing the area of the shop Vs number of people employed 4 Table showing type
Premium Marketing
Biopure Case Analysis Group 1‚ Section B The analysis deals with the Target Markets and their different segments for the two products of Biopure Corporation‚ namely Oxyglobin and Hemopure. Oxyglobin -‐ Used as a substitute for blood transfusion in dogs. -‐ Target market is 30% of all the
Premium
The Potential Market for Apple iPad in the UK Table of contents 1.0 Introduction 3 2.0 Creative thinking 3 3.0 Recommendations for successfully marketing iPad in the UK 3 4.0 Conclusion 4 References 5 1.0 Introduction After iSlate and iGuide‚ iPad as another tablet-shaped computer was launched by Apple. The various applications of the iPad are very attractive for customers‚ but it also has some shortcomings including high price and the same user interface as iPhone. The
Premium Marketing
1. a) Potential market for Humans To accurately calculate the number of units that would be required per year in the human market‚ we first estimated the total number of patients that would require RBC transfusions divided in three main groups: Elective and emergency surgeries: The current market is of 7.9 million units‚ but there is also an unserved market of borderline transfusions that would require an additional 1.5 million units (1 million surgeries with requirements of 1-2 units / surgery)
Premium Blood Organ transplant Blood transfusion
Decision Sheet – Biopure Corporation Marketing Objective – Whether to launch Oxyglobin now or delay it till the approval of Hemopure. If yes‚ then devise a marketing plan for Oxyglobin. Options – 1. Launch Oxyglobin in the market immediately. 2. Defer the launch of Oxyglobin now till Hemopure release. Recommendation – Biopure Corporation should immediately launch Oxyglobin priced at $200. Rationale – Applying SWOT Analysis to the situation: Strengths 1. FDA approval has already come
Premium Blood Blood transfusion Marketing
INTRODUCTION The purpose of this term paper is to determine the potential and limits of the carbon market integration . In this paper we will discuss shortly about the political economy of the carbon trading systems and top-down and bottom-up integration scenarios towards a global carbon market. Cap-and-trade systems establish property rights to emissions‚ allocate them to actors that are included in the system‚ create a market in which those actors can trade these property rights and‚
Premium Emissions trading Kyoto Protocol
Industry Internship Programme Report on To compile and analyze Sales statistics and study the market potential for STANLEY handtools as well as promoting the sales of STANLEY products. Prepared by - Onkar Singh Registration No. - 09PG448 Under the Guidance of Dr. Prasanna Mohanraj In partial fulfillment of the Course-Industry Internship Programme (IIP) in Term – IV of the Post Graduate Programme in Management (Batch: Aug. 2009 – 2011) Bangalore Post Graduate Programme
Premium
Biopure Case Study Executive Summary * Biopure Corporation developed two new products to enter into the field of blood substitutes: Hemopure‚ directed to the human market and Oxyglobin‚ for the veterinary market. Through the end of 1997 no blood substitute had received approval for use anywhere in the world. * What distinguishes both products from other “hemoglobin-based” blood substitutes is the fact that they are “bovine-sourced” as opposed to “human-sourced”‚ i.e. they are derived from
Free Blood Blood transfusion