"Biopure segmentation" Essays and Research Papers

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    Biopure

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    Biopure Overview: * Biopure Corporation is a privately owned biopharmaceutical firm specializing in the ultrapurification of proteins for human and veterinary use. * It is one of the three legitimate contenders in the emerging field of “blood substitutes”. * Their products Oxyglobin and Hemopure are blood substitutes for the animal and the human market respectively. * Oxyglobin has just received final FDA approval for commercial release and is ready for launch. Hemopure would soon

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    Biopure Case Group1 SecB

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    Biopure  Case  Analysis                     Group  1‚  Section  B     The  analysis  deals  with  the  Target  Markets  and  their  different  segments  for  the  two  products  of   Biopure  Corporation‚  namely  Oxyglobin  and  Hemopure.     Oxyglobin   -­‐ Used  as  a  substitute  for  blood  transfusion  in  dogs.   -­‐ Target   market   is  30%   of   all   the

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    Q1. Should Biopure launch Oxyglobin? Why? Support your arguments with quantitative analysis (ie. calc. of market potential). We believe that Biopure should launch Oxyglobin now. First of all‚ the potential market demand is huge. While current annual demand is 354‚750 units (95% primary care practices x 17 units canine blood/primary care practice + 5% specialty care practices x 150 units canine blood/specialty care practice)i accounting for only 2.5% of the cases‚ potential market demand including

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    Carl Rausch President and CEO of Biopure Corporation FROM: Hoang‚ Ann and Mishra‚ Ravi RE: Whether and When to Launch Oxyglobin Biopure needs to determine the best course of action to launch two new products‚ Oxyglobin a blood substitute for the veterinary market and Hemopure a blood substitute for the human market. Oxyglobin has been approved for commercial use and is ready for launch while Hemopure is expected to be FDA approved within two years. Biopure needs to decide whether and when

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    Occasion Segmentation

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    Task 1a Occasion and benefit segmentation There are many behavioural characteristics of buyers and consumers and one way to segment these groups is to associate their purchasing habits with Occasional and benefit segmentation. Occasion Segmentation In its simplest form Occasion segmentation is the process of dividing a consumer group or groups into groups according to an occasion or occasions when consumers purchase or use a product or service. For example some major religious/cultural occasions

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    Marketing Segmentation

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    Marketing Segmentation Targeting‚ and Positioning   Segmentation‚ targeting‚ and positioning together comprise a three stage process.  (1) Determine which kinds of customers exist. (2) Select which ones we are best off trying to serve and‚ finally. (3) Implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs exist

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    exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-based Segmentation Targeting | Scenario 2: Fashionista focus | Scenario 3: Fashionistas + Planners/Shoppers | Pros | * Mixed based audience. * Investment

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    3.0   Target  Market  Segmentation   To  identify  and  deconstruct  the  market  of  the  Hair  Salon‚  particular  importance  was  placed  on   psychographic  characteristics  of  personality‚  lifestyle  and  motives  (Elliot‚  Ferrell‚  Paladino‚  Pride‚  Rundle-­‐ Thiele‚  &  Waller  2006‚  p.  120).  A  behavioural  analysis  was  also  conducted.    Brief

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    Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions

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    Segmentation‚ Targeting‚ and Positioning   Segmentation‚ targeting‚ and positioning together comprise a three stage process.  We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs

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