Case Study: The Fashion Channel 1. Define the segmentation scenarios considered by Dana Wheeler and discuss the pros and cons of each scenario. In the HBS Fashion Channel case‚ Dana Wheeler considered 3 different market segmentation scenarios. Various market research firms had divided viewers into 4 distinct groups: “Fashionistas”‚ “Planners and Shoppers”‚ “Situationalists”‚ and “Basics”. These four groups were comprised of a mix of consumers with a plethora of demographics‚ all with specific
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Case Review: Rohm and Haas Thayer School of Engineering 11/4/2010 Background 2 1983: $2B worldwide sale from 4 segments Kathon microbiocide products: $25M Polymers‚ resins‚ and monomers Plastics Industrial chemicals Agricultural chemicals Fluid Process chemicals Specialty chemicals Petroleum chemicals Kathon 886 MW Kathon MWX Thayer School of Engineering 11/4/2010 Background 3 Metalworking fluid: 60 million gallons in the US Biocides kill microorganisms
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Harvard Business Case Cabo San Viejo: Rewarding Loyalty 1. What are the characteristics of Cabo San Viejo‘s customer base? In general the customer base in summer differs slightly from the one rest of the year due to reductions in price to maintain optimum occupancy levels. 70% to 80% of the guest are female‚ affluent and middle-aged. 82% of the guests base have a household income of over $150K‚ however‚ in winter the percentage of guests with HHI > 150K drops to 59%. Palm Springs summer
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Background John Amasi is the Director of Production and Engineering at RL Wolfe‚ “a $350M privately held plastic pipe manufacturer headquartered in Houston‚ Texas” (Gavin & Collins‚ 2009). John is Director of two companies soon to be three and is looking to implement Self-Directed Teams‚ (SDTs) into RL Wolfe’s third company which will be called Corpus Christy. RL Wolfe’s other two companies are unionized and are facing many issues. Amasi has done much research and has learned that Self-Directed Teams
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| |“Play It Safe at Home or Take a Risk Abroad?” | |A Decision-Case Analysis | |
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Martin Partington‚ when writing about the Criminal cases Review Commission‚ declared that “One of the most serious challenges facing the criminal justice system is ensuring that miscarriages of justice do not occur”‚ (Partington‚ Introduction to the English Legal System‚ Oxford University Press‚ 2012/13 (7th ed.) at page 135. Critically consider the proposition that the Criminal cases Review Commission is routinely failing innocent people wrongly convicted of serious crimes and should‚ in the
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Harvard Business Review Reflection Lee‚ H. 2010. ‘Don’t Tweak Your Supply Chain – Rethink It End to End’ Harvard Business Review. Vol. 88‚ Issue 10‚ 63-69. Introduction The article: ‘Don’t Tweak Your Supply Chain – Rethink It End to End’ by Lee‚ H. in the Harvard Business Review of Oct. 10 (Vol. 88‚ Issue 10‚ page 63-69) is mainly about the improvement of the supply chain by pursuing structural change earlier. We would state the main aim of the article as follows: To improve sustainability
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Cipla 2011‚ Harvard Business Case‚ March 27‚ 2012 1°) Since AIDS was identified in 1982‚ various entities have been aiming at limiting the expansion of the pandemic. However each of these entities has had a different role and thus different results: * The World Health Organization has had a critical role through the coordination of the different actors involved. It has obtained significant results in terms of treatments coverage in the last few years. Its action has been completed by the UNAIDS
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Project Management 10‚ October 2013 Review of Tom Bray Case At the end of the case Tom found out that his employees are busy working. He understood it as a negative sight but it may not be so. Toms’ employees are responsible for the installation of furniture and equipment; this is supposed to be mainly physical work that does not require much creativity or high level of communication among workers. Tom should assess the extent to which it is appropriate to interfere with the work of his employees
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Case Study: BMW of North America: Dream It. Build It. Drive It. Brief Description: Set in 2011‚ this case describes how BMW‚ the leading luxury car manufacturer in the U.S.‚ successfully implemented a new marketing initiative based on its online video services and increased sales of customized vehicles. The case addresses the challenges of catering to the North American consumer‚ where most car buyers want or have become conditioned towards immediate gratification with their purchases. Main
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