Report Biscuit Industry INDEX |Sr.No. | Topic | Page No. | |1. |Introduction to the product |3 | |2. |Section Analysis |4 | |3. |Major Players and Market
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~ BISCUITS ~ A biscuit is a baked‚ commonly flour based food product. A small‚ typically round cake of bread leavened with baking powder‚ baking soda‚ or sometimes yeast. In some countries the word biscuit historically refers to a hard cookie or cracker. A biscuit is "any of various hard or crisp dry baked product" similar to the American English terms cracker or cookie‚ or "a small quick bread made from dough that has been rolled out and cut or dropped from a spoon." Today‚ according to the American
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BISCUIT MARKET India is the third largest biscuit manufacturing country after USA and CHINA .Estimated annual turnover of Indian biscuit industry is around INR 65.0 billion .Biscuit Industry in India is entering into competitive phase from period of two major players dominating the industry to number of player making mark on national scene and getting share of the market which is good for the industry. Overview: • The total production of biscuits in India is estimated to be around 30 lakh MT
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Malaysia Biscuits (M) Sdn. Bhd. Was incorporates in 1990 at Sibu Sarawak with the workforce of 140 people up to date‚ Malaysia Biscuits under small and medium category and distributes his product to all retailer outlets and supermarket all over Malaysia. Malaysia Biscuit looking to expand his business into International level and two of his products that receive award from International Institute of quality Selection is Pineapple Cookies and Chocolate Chip‚ Malaysia Biscuit intend to make
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IBMA: Indian Biscuits manufacturers associationIndustry Profile | 1. Segments: The organized and unorganized sectors of the biscuit industry is in the proportion Of 55%:45% ratio. 2. Exports of Biscuit is estimated to around 10% of the annual production during the year 2006-07. 3. Imports of biscuits into India has not shown any significant growth during the last two years and has not affected production/sales by the Indian Biscuit industry. 4. Marketing: Wholesale and Retail marketing
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EXECUTIVE SUMMARY FOR BISCUIT INDUSTRY IN INDIA • Biscuit industry in India in the organized sector produces around 60% of the total production‚ balance 40% is produced by the unorganized sector (i.e. bakeries). • Biscuit market in India is around 12‚662 crores. • There are around 150 medium to small biscuit factories in India • Indian biscuit industry is the 3rd largest industry‚ behind U.S.A and China. PERCENTAGE OF MARKET SHARE BRAND WISE • Parle- 40% • Britannia- 38%
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7009IBA - Research Paper (25%‚ 1500 words – excluding references‚ tables and diagrams) Central theme: Module 1 - Opportunity identification and selection Topic area: Australian Retail Grocery Industry Category: Savoury Biscuits The focus of the report is to explore opportunities for new products within the given topic and category areas relating to external mandates discussed in module 1 including but not limited to: quality studies; customer needs; competitive threat/s and
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Demand Estimation for Britannia Biscuit Industry 1.Introduction: Our objective was to study the demand variation of Britannia Biscuits in India with respect to certain variables like‚ Price‚ Price of the substitute (Parle Biscuits)‚ Income of Consumer and Population. To achieve this we assume all other factors like Tastes of Consumer‚ Advertising etc are constant. The biscuit industry is taken as a whole without differentiating between various segmented brands. To arrive at the demand function of
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HISTORY Perfect Food was established in 1981 in Alor Gajah‚ Melaka. The factory back then was small‚ operating a single oven line. In early 1984‚ two brothers‚ Sai Ah Sai and Sai Chin Hock‚ were invited to take over the factory as major shareholders. Sai Chin Hock’s vision played an important role in the development of the company. He purchased a second oven line in 1989‚ a third in 1991 and a fourth in 2004. Before the participation of the Sai brothers‚ the company’s biscuits were marketed through
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INTRODUCTION: The story of one of India’s favourite brands reads almost like a fairy tale. Once upon a time‚ in 1892 to be precise‚ a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but‚ By 1910‚ with the advent of electricity‚ Britannia mechanized its operations‚ and in
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