1970s and 80s the company grew more rapidly than ever‚ based on innovative products and new businesses. For example‚ they diversified into cosmetics‚ hygiene and floppy disks. By 1991 sales were $4.7 billion and the company made 564 household products; by 2000 these figures were around ¥100bn across 650 products. How They Manage Innovation Kao combine the strengths of a disciplined and formalized product development system with the cultural values of learning and continuous improvement to
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Manion Course: Product Management MBA 759 Case: Harrington Collection Harrington Collection’s is considering broadening their product classification and selection offering by potentially introducing a new active line of clothing‚ as consumer demand for casual comfortable clothes has increased on an annual basis. Despite these increases in consumer demand and clothing preferences‚ Harrington still has many concerns to address in order to effectively develop and implement new clothing lines‚
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Stephanie do: institute a basic reorganization‚ or re-create the Jack Donally model of strong leadership? Big Shoes to Fill by Michael Beer • Reprint R0605X A larger-than-life CEO left Innostat with larger-than-life problems. The new boss knows the company needs fundamental change‚ but the image of her predecessor hovers. HBR CASE STUDY Big Shoes to Fill COPYRIGHT © 2006 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Michael Beer The memorial
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developing the networking equipment for the industry. Cisco wants to develop a new generation router Aggregation Services Router (ASR) 9000 to satisfy the growing demands of market for faster and cheaper networking equipment. Cisco realized that to protect its leadership position in the market it needs to launch a higher capacity router within two years. Generally it takes 3-5 years to develop a complex product like this. Maintaining low cost was also very important to maintain the growth in global
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Health products are sold to veterinarians‚ livestock producers‚ and horse and pet owners in more than 140 countries around the world and used in more than 30 species. Pfizer Animal Health is committed to providing high-quality‚ research-based health products for livestock and companion animals. The company continues to invest more in research and development than any other animal health company. This offers opportunities for substantial growth and internal synergy. Pfizer has more new animal health
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Campbell Soup Company (CSC) was a diversified food processor known for its strong brands and product quality. One of its products is produce ready-to-serve soups for customer who is not able to make soup. Formerly‚ Campbell’s products spread all over 3 segments of condensed soups‚ ready-to-serve soups and dry soup‚ and it is considering to expand its product to microwavable soups to make customer more convenient for preparing soup without container. The following figure showed the foundation of CSC
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1993 and has gone through 17 years of formation and development. Up to now‚ Kinh Do has become a system of corporations in the field of foodstuff including: cake‚ candy‚ beverage‚ ice-cream‚ and products from milk. The development strategy of Kinh Do is to maintain as one leading foodstuff group in Vietnam and orient to become a multi-sector group including: foodstuff‚ real estate‚ finance and retail in order to ensure the sustainable development in the future. From the size of only 70 staffs at
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Explain why the process of new product development is frequently represented as a linear process. Activity-based models of new product development have come to dominate thinking on the subject of NPD. Unfortunately‚ many new marketing management textbooks continue to represent the process as a linear activity with no provision for feedback. Moreover‚ new ideas can be generated from many different sources‚ including marketing and manufacturing. The linear activity-based models do not recongise
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BRIEFLY DISCUSS THE RESEARCH AND DEVELOPMENT FUNCTIONS UNDER THE FOLLOWING HEADINGS: FUNCTIONS OF THE RESEARCH AND DEVELOPMENT DEPARTMENT. DISCUSS THE FUNCTIONS OF BASIC RESEARCH. DISCUSS THE FUNCTIONS OF PROBLEM BASED RESEARCH DISCUSS THE FUNCTIONS OF APPLIED RESEARCH AND DEVELOPMENT DISCUSS THE FUNCTIONS OF PATENT‚ TRADE MARKS AND SERVICE MARKS. QUESTION 1 FUNCTIONS OF THE RESEARCH AND DEVELOPMENT DEPARTMENT. A company’s research and development department plays an integral role
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economy Our client is an FMCG major that sells its products across many large and small retailers. The client is facing pressure from one such large retailer to cut prices across brands and categories. The client is therefore losing money on several products. Our client would like to use analytics to bring in some science into the pricing decision. Our analysis should help the client decide what pricing strategies should be applied to each product. How would you approach this analysis? The data
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