A Project Report On “IMPACT OF PSYCHOLOGICAL BEHAVIOR OF CONSUMER TOWARDS PACKAGED DRINKING WATER” Submitted for partial fulfillment of requirement for the award of degree Of Master of Business Administration Of CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY‚ BHILAI (C.G.) Session 2012-14 Submitted by Priya Kaushal - 1201050 MBA III Semester Section-‘B’ 2013 Department of Management DISHA Institute of MANAGEMENT AND Technology (Disha Education Society)
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CHAPTER 1 INTRODUCTION Demand forecasting refers to the prediction or estimation of a future situation under given constraints. Demand Forecasting is the activity of estimating the quantity of a product or service that consumers will purchase. Demand forecasting involves techniques including both informal methods‚ such as educated guesses‚ and quantitative methods‚ such as the use of historical sales data or current data from test markets. Demand forecasting may be used in making pricing decisions
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INTRODUCTION Water is the most essential element to human life; the body usually cannot survive longer than several days without water .Water is essential to the functioning of every single cell and organ system in the human body. Water makes up greater than 2/3 of the weight of the human body; the brain is 75% water‚ blood is 83% water‚ bones are 22% water‚ muscles are 75% water‚ and the lungs are 90% water. Water is essential for the efficient elimination of waste products through the kidneys
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110019 9.Apollo #19‚ Bishop Gardens‚ Raja Annamalaipuram‚ Chennai (Madras) Tamil Nadu 600028 10.Indian Oil Indian Oil Bhavan‚ G-9‚ Ali Yavar Jung Marg‚‚Bandra (East) Mumbai Maharashtra 400051 PRIVATE LIMITED COMPANIES 1.Bisleri INternational Pvt. Ltd. Western Express Highway‚ Andheri (E)‚ MUMBAI‚Maharashtra‚India 400099 2.Hindustan CocaCola BEverages Pvt. Ltd. Enkay Tower Udyog Vihar 5 Gurgaon : 122 106‚ Haryana‚ India 3.Sabic India 5th Floor‚ Apartment No. 105B
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BOTTLED WATER – A REPORT 1. INTRODUCTION: The global bottled water industry has become very profitable in the past ten years. Huge multinational companies currently make billions of dollars on water they simply extract from the ground‚ slap a label on and sell at competitive prices. Examples of these companies includes: Aquafina (Pepsi)‚ Dasani (Coke)‚ Perrier (Nestle)‚ Evian‚ and Fiji Water among hundreds of others. Many countries have become very oriented toward bottled water. According to
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Introduction :(history) Company history starts in 1976. At that time we were a small US-based business known as great waters of france‚inc.‚later to be the Perrier group of America‚ inc. they sold one brand‚ business known as Great Waters of France‚ Inc.‚ later to be The Perrier Group of America‚ Inc. They sold one brand‚ Perrier Sparkling Natural Mineral Water‚ with a handful of employees. Perrier was the beginning of a shift in Americans beverage habits bottled water was a socially
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the customer satisfaction can be improved and how the sales can be increased. * Top 20 Fast Moving Goods At Big Bazar Are : 1) Colgate 2) Gillette 3) Cadbury 4) Dove 5) Maggie 6) Everest Masala 7) Pepsi 8) Bisleri 9) Amul Butter 10) Lays 11) Parle – G 12) Surf Excel 13) Harpic Cleaner 14) Oral B Tooth Paste 15) Vaseline 16) Axe 17) Garnier 18) Nascafe Coffee 19) Saffola Vegetable Oil 20) Bikaneri Bhujiya
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This stage is when the product is in development. Right from when the idea is born until the product is released onto the market. This stage is crucial in getting everything right before the launch and can last years‚ depending on the product. Eg: Bisleri Packaged Drinking Water Stage 2 - Introduction The day has arrived and the product is launched onto the market. The main characteristic of this stage is that figures are small and only grow slightly as the product becomes known and the public
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This article is about the beverage. For other uses‚ see Juice (disambiguation).A glass of orange juice.Juice is a liquid that is naturally contained in fruit and vegetables. It can also refer to liquids that are flavored with these or other biological food sources such as meat and seafood. It is commonly consumed as a beverage or used as an ingredient or flavoring in foods.Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents
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Parle Products Ltd. manufactures‚ markets‚ and sells biscuits and confectioneries. It offers glucose‚ milk‚ sweet and salted cream‚ wafer crème‚ cumin seed‚ and cheese biscuits; toffees and hard-boiled candies in chocolate‚ mint‚ cola‚ and tropical fruit flavors; and snacks‚ including chips and wafers. The company sells its products to customers in India‚ the Middle East‚ Africa‚ South East Asia‚ the United States‚ the United Kingdom‚ Canada‚ Australia‚ New Zealand‚ and internationally. Parle Products
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