A Project Report On DISTRIBUTION NETWORK OF Submitted to: Ms. Reenu Kalani Submitted by: Owais Shafi Wani Roll No. 08-AEMU-MBA-023 ACKNOWLEDGMENT I would hereby like to thank my project guide‚ Ms. Reenu Kalani (Faculty-Marketing)‚ for giving her valuable guidance and assistance during the course of this study. Her inputs were of great help with respect to the selection of the topics and also for the preparation of the project report on the same. Here I would also to mention
Premium Coca-Cola Soft drink
Abstract Advertising is one of the key elements in building a brand personality‚ which is equally important to the marketer & consumers. Brand personality is distinct‚ non preemptible enduring and associates the brand with certain values. Brand personality acts a potent brand differentiator and offers sustainable competitive advantage. Advertising by creating or reinforcing brand’s personality enhances brand value or equity ‚ which in turn can be leveraged through brand extension. Brand
Premium Brand Brand equity
PARLE V/S BRITANNIA By – Manish Dubey Nirav Fruitwala Rajeev Jha Sachin Patil CONTENTS 1. BISCUIT INDUSTRY IN INDIA………………….. 2. PARLE BACKGROUND…………………………... 3. BRITANNIA BACKGROUND…………………….. 4.
Premium Food industry Food Britannia
CASE 13 Coke and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD In 2007‚ the President and CEO of Coca-Cola asserted that Coke has had a rather rough run in India; but now it seems to be getting its positioning right. Similarly‚ PepsiCo’s Asia chief asserted that India is the beverage battlefield for this decade and beyond. Even though the government had opened its doors wide to foreign companies‚ the experience of the world’s two giant soft drinks companies in India during the 1990s
Premium Soft drink Coca-Cola
A Training Report To Study marketing strategies of coca-cola (Submitted in Partial fulfillment of the requirement of bachelor of business Administration‚ Distance Education) Punjab Technical University Training report guide: Submitted by: Name: Name: Designation: Enrolment no: Specialization: Remark of External Examiner Name: Marks Scored: Designation Signature:
Premium Coca-Cola Soft drink
Stix Hippo (baked wheat snack) Monaco Smart Chips Confectioneries: Poppins (Sugar based candies in various fruit flavours.) Melody (Chocolate candy) Xhale (Mint) Mango Bite Kaccha Mango Bite Kismi Toffee Orange Candy [edit] See also Bisleri Parle-G Parle-G Parle-G or Parle Glucose biscuits‚ manufactured by Parle Agro‚ are one of the most popular confectionary biscuits in India. Parle-G is one of the oldest brand names in India and is
Premium Brand
Introduction RETAIL MANAGEMENT The word ’retail’ is derived from the French word ’retailer’ meaning ’to cut a piece off’ or ‘to break bulk’. In simple terms it involves activities whereby product or services are sold to final consumers in small quantities. Although retailing in its various formats has been around our country for many decades‚ it has been confined for a long time to family owned corner shops. Retail marketing is an essential component of an overall marketing
Premium Retailing
Impact of humour in ads Humour can be defined as the capability to be laughing at things‚ the way in which everybody sees that some things are entertaining‚ or the value of being funny. Funniness is generally used within publicity nowadays whether this is on radio‚ in newspapers‚ or on TV as part of daily advertising communications campaigns. TV marketing tells most of its stories in thirty second periods. With such short time frame to communicate a message across‚ advertisers have used humour
Premium Advertising Communication design Brand
International Business Contexts Section A Introduction This report will consist of a contextual analysis of the Indian competitiveness and investment attractiveness of the Indian soft drink industry. The author will use Porter’s National Diamond as a framework to conduct the industry analysis of the Indian soft drink industry and will draw clear conclusions and recommendations of entering into the Indian market. Market Overview Throughout 2010‚ the Indian soft drinks market generated total
Premium Soft drink
| 2012 | | | Consumer behaviour in maggi noodles | | Submitted By: Nidhi Sharma Shubham Jain Stuti Goel Sumit Gugnani Submitted To: Prof. Ranjita Gupta Acknowledgement Apart from the efforts of me‚ the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We would like to show my greatest appreciation to Prof. Ranjita
Premium Maggi Ramen Instant noodles