showing‚ the frequency of consuming the bisleri product. Sl No Particulars No of respondents Percentage 1 Yes 70 70% 2 No 30 30% TOTAL 100 100% SOURCE: PRIMARY DATA ANALYSIS: From the above table depicts that‚ 70% of customers are frequently consuming bisleri‚ whereas 30% of customers are not consuming bisleri GRAPH 4.3 Graph showing the frequency of consuming the bisleri. SOURCE: TABLE.3 INFERENCE: 70% of customers consume bisleri frequently. Table-4
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Bisleri - Marketing Strategy Sanjib Dutta "Old cola rivals Coke and Pepsi are discovering there is more money in water than coloured water. Things are warming up in the Rs 10 billion bottled-drinking water market and competitors‚ including Parle ’s Ramesh Chauhanjace the threat of a whitewash." - Business Today‚ September 16‚ 2001. The case talks about the various marketing strategies adopted by Parle Bisleri Ltd. to arrest the sliding market share of its branded water brand-Bisleri. Bisleri
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An Interim Project Report On A Comparative Study of B2B Marketing Strategies Of Bisleri and Aquafina (Industry: Packaged Drinking Water) Submitted to Andal Amisetti Adjunct Professor IMT Hyderabad By Rohit Goyal Ruhi Gupta Gaurav Surana Ankur Sharman Shashwat Parth Gupta 1. INTRODUCTION The tradition of bottled water and mineral water is not very old. Even in western countries the practice of bottled drinking water started in 1950s. The trend of having mineral water gained grounds in the market
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Mahindra & Mahindra Limited (M&M) It is an Multinational automobile manufacturing corporation headquartered in Mumbai‚ Maharashtra‚ India. It is one of the largest vehicle manufacturers by production in the Republic of India. It is a part of Mahindra group‚ an Indian conglomerate. The company was founded in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra andJ.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan was formed‚ Mohammed
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PROJECT REPORT ON BISLERI INTERNATIONAL PVT. LTD. Academic year (2010 -2011) Submitted By: Ria Gupta B.B.A. 5th Semester ACKNOWLEDGEMENT I owe a great many thanks to a great many people who helped and supported me during the writing of this project report. My deepest thanks to Lecturer‚ Mrs.Nidhi sharma the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary correction as and
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Frito-Lay India & Ors. Versus Radesh Foods & Anr by admin — last modified 2009-08-13 16:20 NLS 8/4/2009/TM/CR/Del. CS (OS) No.1686/2003 HON’BLE MR. JUSTICE MANMOHAN SINGH JUDGMENT 1. The present suit has been filed by the Plaintiff for Permanent Injunction‚ infringement of Trademarks‚ Copyright and passing off and damages etc. against the Defendants. 2. When the suit was instituted‚ Plaintiff no. 1 was Fritolay India which now stands merged with Plaintiff no. 2 Company. During the pendency
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My most complex project within the last three (3) years was the California Email Services 2 (CES2). While working with STPD‚ I completed the Invitation for Bid (IFB) for the CES2 project that provides email services to departments’ statewide. The purpose of the CES 2 IFB was to obtain a contractor managed and hosted email service to support the State’s email environment. I was the procurement lead for CES2 project and I had a back-up procurement staff that worked diligently with me to complete the
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Mineral bottled water in India under the name ’Bisleri’ was first introduced in Mumbai by Bisleri Ltd.‚ a company of Italian origin in 1965. Mineral bottled water were in glass bottles in two varieties - bubbly and still in 1965 This company was started by Signor Felice who first brought the idea of selling bottled water in India. Parle bought over Bisleri (India) Ltd. In 1969 and started bottling Mineral water in glass bottles under the brand name ’Bisleri’. Later Parle switched over to PVC non- returnable
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for achieving their ultimate goal. Project Title : Market Share and consumer preference towards mineral water with special reference to Bisleri . The topic has been already given by the company to collect information about current status of the cooler purity that is given by the company to the retailer for selling of every brand mineral water of Bisleri. The main objective of the research was to know the company’s position in the mineral water . Location: Lucknow THE RESEARCH OBJECTIVE
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de ionization or reverse osmosis‚ it can be categorized that way‚ and does not have to state on its label that it is from a community water system or from a municipal source. Processing methods such as reverse osmosis remove most chemical and microbiological contaminants. 2.2 TYPES OF WATER Packaged waters Packaged waters‚ other than natural mineral waters‚ are waters for human consumption and may contain minerals‚ naturally occurring or intentionally added; may contain carbon dioxide‚
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