RURAL MARKETING ASSIGNMENT (PGDM-Batch 1) Sargam detergent bar -By Anish Surve Concept: To understand and analyze the marketing strategy of a domestic product sold in rural areas and also to understand rural markets. Demographics: Padgha is a village in the state of Maharashtra‚ about 13kms from Kalyan station. It is located on the Mumbai Agra
Premium Marketing
Earlier this year‚ Jayanti Chauhan‚ 24‚ joined her father’s business Parle Bisleri. Dad Ramesh Chauhan is best known for building cola brand Thums Up‚ which he later sold to Coca-Cola. (Thums Up remains the leading cola brand in India‚ despite all-out efforts to establish Coke.) For Sminu Jindal‚ 34‚ managing director of tubular pipe company Jindal SAW (her father‚ Prithvi Jindal‚ is vice chairman)‚ joining the firm was a matter of choice. “Neither of my two sisters have followed suit‚” she says
Premium Coca-Cola Pepsi Thums Up
Diffusing Capacity Tests Diffusing capacity test it’s done to measure the lung’s ability to exchange gases through alveolar-capillary membrane by using gas mixture. In this test they assess 3 things to see the efficacy of the lung; 1- Lungs’ surface area with contact diffusing alveoli which is "alveolar volume". 2- Thickness of alveolar-capillary membrane. 3- blood volume available in the pulmonary capillaries. Physiology: In normal lung the gas exchange occur by passive diffusion of the gas via
Premium Lung Asthma Respiratory physiology
Entering the Soft Drinks Industry in India Global and International Business Contexts Word Count: 2896 Contents Contextual Analysis: Page: 3: Background to India: Page 3: Porter’s National Diamond: Factor Conditions Page 3: Porter’s National Diamond: Demand Conditions Page 4: Porter’s National Diamond: Firm Strategy‚ Structure and Rivalry Page 5: Porter’s National Diamond: Related and Supporting Industries Page 5: Porter’s National Diamond: Role of Chance Page 5: Porter’s
Premium Soft drink
A research on effectiveness of training & development programme at t. t. minerals pvt — Document Transcript BACKGROUND OF STUDY The Nigerian industry is waking up to the challenges thrown in by market economy. To survive in this highly competitive scenario‚ managers are being pressurized to improve quality‚ increase productivity‚ cut down waste and eliminate inefficiency. The collective efforts of the employer and the employee assume relevance in this context .And this is where human resource management
Premium Drinking water Human resource management Bottled water
The Relationship Between Work Rate And Oxygen Uptake During Incremental Submaximal Exercise Introduction Oxygen uptake () describes the rate at which oxygen is utilized by tissues (Burton et al‚ 2004). is determined by heart rate (heart beats each minute)‚ stroke volume (the volume of blood pumped from one ventricle each beat) and arteriovenous oxygen difference (difference in blood-oxygen content between arterial and venous blood). Oxygen is needed for respiration‚ the chemical process that
Premium Blood Heart Oxygen
PRODUCT PORTFOLIO Coca-Cola India offers a comprehensive range of beverages. They include Coca-Cola‚ Diet Coke‚ Thums Up‚ Fanta‚ Limca‚ Sprite‚ Maaza‚ Maaza Milky Delite‚ Minute Maid Pulpy Orange‚ Minute Maid Nimbu Fresh‚ Minute Maid Mixed Fruit‚ Minute Maid Apple‚ Georgia‚ Georgia Gold‚ Kinley‚ Kinley Club Soda and Burn.Some of the recent product launches that have added to the company’s product portfolio have been launch of Fanta Fun Times‚ and Nimbu Fresh. In addition in course of exploring
Premium Coca-Cola Thums Up Soft drink
Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
Premium Brand Brand management Target market
Project On Advertising & sales Promotions On nestle ” Maggi 2 Minute Noodles ” ------------------------------------------------- PROJECT SUBMITTED BY: ------------------------------------------------- ------------------------------------------------- MANDAR BANSODE (PG20090107) -------------------------------------------------
Premium Maggi Instant noodles Noodles
सबसे पहले यहाँ स्पष्ट कर देना जरुरी है की यहाँ केवल जीरो तकनीकी ( zero technology ) से बनी स्वदेशी वस्तुओ के बारे में कहा जा रहा है . जैसे आचार‚ पापड़ ‚ साबुन तेल शम्पू टूथ पेस्ट आदि जिनको बनाने में कोई विशेष तकनीकी की जरुरत नहीं होती ‚ जो छोटे छोटे लघु उद्ध्योग लगा कर आम आदमी भी रोजगार कमा सकता है . अगर ये जीरो तकनीकी का सामान भी विदेशी कंपनी आ कर बना कर बचेंगे तो छोटे छोटे उद्योग बंद हो जायंगे और आम आदमी का रोजगार चला जायगा . और मुनाफे का पैसा विदेशो में चला जायगा . BE INDIAN BUY INDIAN:
Premium Colgate-Palmolive Mumbai