Black & Decker Case Questions Address the following questions with regard to the Black & Decker case study in up to two pages (one-sided) or two sides of one page. Do not use a font smaller than 12 or margins less than 1 inch. Please consider the writing rubric as you begin (available on Angel). Also‚ do not hesitate to use bullet points when listing items. 1. Briefly‚ what is the nature and background of the company? Black & Decker Corporation is an organization located in Towson
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Company Name: Black and Decker 2 Team members and their respective functions 1 Sal Salvino – Management 2 Carl Ruffier – Management 3 Kevin Stephen – Marketing 4 Dan Howells – Marketing 5 Ryan Alexander – Marketing 6 Candis Robison – Economics 3 View our group is taking according to business function 1 Entrepreneurial a. Analyzing “the heart” of the actual operation b. Decision Making analysis c. Analyzing Black and Decker’s
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In this case‚ Black & Decker Corporation (B&D) is facing a major challenge in the power tools market. The industry is segmented into three categories; Consumer‚ Professional-Industrial‚ and Professional-Tradesmen‚ and while B&D holds the biggest market share in the Consumer segment‚ they are trailing far behind in the Professional-Tradesmen segment‚ with a meager 9% market share. Though this is a growing market segment‚ B&D is barely making any profits from it‚ and a new strategy is needed if they
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BLACK & DECKER CASE Problem Statement: With Black & Decker being one among the most powerful brand names in the world and establishing its professional tools to be the highest quality in the industry‚ B&D failed to make an impact in the Professional-tradesmen segment. B&D was known for offering high quality‚ differentiated products and excellent service in the Professional-Industrial segment whereas its brand recognition‚ and image helped it attain the #1 position in the
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Brittani Edwards April 6‚ 2011 MKG 631 Black and Decker Case Study Cause of B&D’s 9% share in the Tradesman segment; In the 1990’s Black and Decker had a great position in the market for their products to appeal to the Professional Industrial segment and the Consumer segment but when it came to the Professional Tradesmen segment they were lacking. Their 9% market share vs. Makita’s 50% market share in the tradesmen segment was incomparable. Makita clearly had a better product in the
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Questions 1. What do you think of Grunewald’s plan for creating a “global lock business”? What factors favor this action? What factors stand in the way? I think Grunewald’s plan for creating a global lock business might turn out to be a profitable idea. His plan for a “global lock business” would include having marketing managers‚ product managers‚ and a project manager within each lock company. As well as each group having a group product manager that would help with the organizational design
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Despite maintaining a very strong brand name and being #1 in the Consumer & Industrial segments of the power tools market‚ Black & Decker (B&D) was being significantly outsold by Makita Electric of Japan‚ who had taken over the Tradesmen segment with 80% market share in cordless drills and 50% overall share in this segment. Tradesmen appeared to perceive the B&D brand as a household product unworthy of their usage given B&D’s success in the Consumer segment and Makita’s dominance
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Black & Decker International: Globalization of the Architectural Hardware Line Company Background Black and Decker was founded in 1917. It manufactured and sold a wide line of electric and battery-powered power tools and accessories‚ household products‚ outdoor products‚ locks and hardware‚ plumbing products‚ and mechanical fastening systems. Black and Decker acquired Emhart Corporation in 1989. In 1985‚ Nolan Archibald became the CEO. Two of Mr. Archibald’s key actions had been to develop
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The Black & Decker Corporation Case I. Problem Statement While Black & Decker is one of the 10 most known brand in the US‚ the brand’s branch selling tools to the professional-tradesmen‚ which was the original heart of consumers since the creation of the company‚ is facing a branding problem. Indeed‚ the entire range offered to the professional-tradesmen segment is considered by those buyers as a bad brand compared to Makita’s brand. The market shares highlight this rejection of B&D’s brand :
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I. Background and Problem Identification Black and Decker (B&D) was founded in 1910 by Duncan Black and Alonzo Decker. By 1917‚ B&D had world’s first patent in portable power drills. Since then‚ B&D has been the world’s largest producer of power tools and power tools accessories. The power tools market in 1990 in the US mainly comprised of three segments-Professional Industrial Tools (PI)‚ Professional-Tradesmen (PT) Tools and Consumer tools. B&D was a market leader in America power
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