Module | Session | Course/Theme | Case | Who | When | Where | Case Leads/Due Date | T1 | 8 | Winning Through Marketing Management | Black & Decker – Power Tools Division | Joseph Galli‚ VP of Sales and MarketingNoran Archibald‚ CEO | January 1991 | Towson‚ MarylandUnited States | November 28‚ 2012 | What – Situation/Issues/Risks/ Decision | 1. B&D lost its market share of professional-tradesmen tools segment against Makita Electric of Japan 2. Makita held an 80% share in cordless
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ESSAY TOPICS FOR IBM‚ AY2012-13 Example for group discussion: “The study of international business is fine if you are going to work in a large multinational enterprise‚ but it has no relevance for individuals who are going to work in small firms.” Evaluate this statement. Choose ONE essay question (or topic) below‚ and answer it carefully: 1. Conduct a PESTAL analysis for the airline industry‚ focusing on Europe. 2. What are the advantages of a joint-venture entry mode for Starbucks over entering
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Q-1Explain how trade lowers the costs of making computer peripherals such as mice and keyboards. ANSW.It is amazing to think that trade helps to lower the costs of a product. As we saw in the previous question‚ if the United States were to build a product entirely domestically‚ the retail price would not be feasible to most consumers. With trading in place it allows for economies of scale. The technology can be developed in one country‚ the ergonomics in another country‚ the production in another
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Chapter 03 Differences in Culture / Questions 1. (p. 88) In today’s world of global communications‚ rapid transportation and global markets‚ cultural differences have ceased to exist. Difficulty: Medium 2. (p. 88) Culture is static. Difficulty: Medium 3. (p. 89) Values are abstract ideas about what a group believes to be right‚ good and desirable. Difficulty: Easy 4. (p. 89) A society is another name for a country. Difficulty:
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CYWORLD CASE 1-WHY DO PEOPLE USE SOCIAL NETWORKS In my opinion: 1. It saves time. In our busy lives‚ making time to schedule face to face meetings doesn’t fit into our schedules. We can "catch up with one another" as time permits. 2. Meeting others with similar interests is easier. 3. As emails‚ addresses and cell phone numbers change throughout your life‚ you always have a constant place to reach someone. *Using a social networking site brings like minded people together for chat‚ conversation
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Study: The Black & Decker Corporation (A) Power Tools Division Course: International Marketing Management Prof. Dr. Lutz H Schminke Authors: Marc Gerlach (323514) Tobias Holler (725219) Björn Kleindienst (425169) Robin Mack (223377) Marina Sukhareva (127387) Celia Yan (431144) Fulda‚ 24th May 2011 Table of Content Table of Content 2 1. Introduction 2 2. Case Summary 3 2.1 The Black & Decker Corporation
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HARDWARE/SOFTWARE ASSIGNMENT Overview You are a graphic designer/writer for a computer magazine. Using Word‚ design a one-page‚ two or three-column layout for one of the hardware/software topics listed on the following page. Click for MS Word HELP Instructions for this assignment Instructions Part One 1. Each student will be assigned one of the topics described on the second page. 2. Research your topic and write a short report that will help describe either
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GLOBALIZATION AND ITS IMPACT ON INTERNATIONAL FINANCE CONTENTS 1. Overview……………………………………………………………………...1 2. Introduction to the concept of globalization…………………………………..2 3. Different areas of effect of globalization……………………………………..5 4. International finance…………………………………………………………..9 5. The impact of globalization on international finance i. Relationship between globalization and international finance……....12 ii. Globalization and its impact on developing countries………………
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Globalization refers to the increasing unification of the world’s economic order through reduction of such barriers to international trade as tariffs‚ export fees‚ and import quotas. The goal is to increase material wealth‚ goods‚ and services through an international division of labor by efficiencies catalyzed by international relations‚ specialization and competition. It describes the process by which regional economies‚ societies‚ and cultures have become integrated through communication‚ transportation
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Business School Marketing Cases Black & Decker Corp.: Household Products Group‚ Brand Transition Case © The McGraw−Hill Companies‚ 2001 Harvard Business School 9-588-015 Rev. October 6‚ 1992 The Black & Decker Corporation Household Products Group: Brand Transition In April 1984‚ Black & Decker Corp. (B&D) acquired the Housewares Division of General Electric Co. (GE)‚ combining the GE small-appliance product line with its own household product line to form the Household Products Group
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