Ans 1-: E-Commerce There has been a tremendous rise and increase in the e-commerce. E-commerce refers to Electronic commerce which includes buying and selling of goods carried out electronically mostly on the internet and World Wide Web. E-Commerce concept is in its full swing in India. The people of India have welcomed the E-commerce concept. There is continuous increase in the buying and selling of goods on the Internet. Psychographic Segmentation of Indian People And E-commerce Segmentation
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A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR‚ RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. 02680303913_BATCH NO. 2013-15 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE‚ HRD Ministry‚ Govt. of India)
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Ertiga‚ with a mixed sample of the population and to know the reason for purchase of car‚ the brand preference of the car consumer‚ factors which affect the consumer preference at the time of purchasing cars. This study has been done to know the market potential‚ the price categorization and scope of the designs and brands of cars which find liking by the various consumers of different age groups. A descriptive research procedure on demand and supply has been followed to come to the conclusions
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Cultural factors:- One of the main influences on consumers during the buying process is culture. The most basic wants and behaviors of a person is influenced by his/her culture. As children grow‚ they pick up values and perceptions of the world from family members and people of authority within the community. (Bason‚H 2010).In the past 20 years‚ the UAE has become a melting pot of different cultures from all around the world. In a culturally diverse market such as the UAE‚ patterns arise in the
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Retailing and Consumer Services 20 (2013) 400–407 Contents lists available at SciVerse ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser A model of consumer’s retail atmosphere perceptions Steven W. Rayburn 1‚ Kevin E. Voss n Spears School of Business‚ Oklahoma State University‚ Stillwater‚ OK 74078‚ United States a r t i c l e i n f o a b s t r a c t Available online 12 February 2013 The authors propose a new model of the effects
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schema of Hyundai in US Market . In the US market‚ Hyundai is well-known as a brand of budget car which is really affordable for people in United States. Now Hyundai wants to broaden their market by increasing its product range from only low-priced models to the better and exclusive car with a higher priced. In order to broaden their market‚ they have to create a new market segmentation by changing their schemas‚ images and personalities. The statement is made to create a new schema that now Hyundai
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Self-referencing (SR) is defined as a cognitive processing strategy where a consumer relates message information to his or her self structure (Burnkrant and Unnava 1995). From this perspective‚ the self represents a frequently-used construct in memory that aids the elaboration of encoded information. Hence‚ self-referenced information is more easily associated with previously stored information. A general definition of consumer involvement refers to the level of perceived personal importance‚ interest
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“To Study the Consumption Pattern of Bottom of Pyramid Group in Noida and Recommend a Product based on the Analysis” (A Consumer Behavior Assignment) Submitted to: Submitted by: Ms. Mamta Mohan E – 38 to E - 55 CB Group: 3 [pic] Amity Business School Noida List of Team Members: 1. E38 Pradeep Kapil 2. E40 Arpit Shukla 3. E41 Sagar 4. E42 Ankit Rajvanshi 5. E43 Vishal Sishodia 6.
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THE PENCIL BOX Nobody liked Jane. As soon as Emily Sweet found that copy of Anne of Green Gables—a three-hundred-page-long book! —in Jane’s faded purple kindergarten backpack‚ that was it. Any hope Jane had for a normal life‚ for swing on the swings‚ for making a life long friend‚ someone to share secrets and giggles with‚ someone to teeter totter with‚ was over‚ because nobody likes the smart girl. Nobody likes someone who totes a three hundred page long book to read on
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Indian women are partial towards fairer skin. Recently‚ noted dermatologists commented that people are now openly asking for a solution to something that has been an obsession through the ages. Equating fairness with beauty has turned out to be a key consumer insight in the case of the fairness creams industry with Hindustan Unilever capturing nearly 53% of the market share with Fair & Lovely. The company has drawn particular scrutiny for its promotions and advertisements featuring darker skinned women
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