Module | Session | Course/Theme | Case | Who | When | Where | Case Leads/Due Date | T1 | 8 | Winning Through Marketing Management | Black & Decker – Power Tools Division | Joseph Galli‚ VP of Sales and MarketingNoran Archibald‚ CEO | January 1991 | Towson‚ MarylandUnited States | November 28‚ 2012 | What – Situation/Issues/Risks/ Decision | 1. B&D lost its market share of professional-tradesmen tools segment against Makita Electric of Japan 2. Makita held an 80% share in cordless
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Case Study: The Black & Decker Corporation (A) Power Tools Division Course: International Marketing Management Prof. Dr. Lutz H Schminke Authors: Marc Gerlach (323514) Tobias Holler (725219) Björn Kleindienst (425169) Robin Mack (223377) Marina Sukhareva (127387) Celia Yan (431144) Fulda‚ 24th May 2011 Table of Content Table of Content 2 1. Introduction 2 2. Case Summary 3 2.1 The Black & Decker Corporation
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Company Name: Black and Decker 2 Team members and their respective functions 1 Sal Salvino – Management 2 Carl Ruffier – Management 3 Kevin Stephen – Marketing 4 Dan Howells – Marketing 5 Ryan Alexander – Marketing 6 Candis Robison – Economics 3 View our group is taking according to business function 1 Entrepreneurial a. Analyzing “the heart” of the actual operation b. Decision Making analysis c. Analyzing Black and Decker’s
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Identification Black and Decker (B&D) was founded in 1910 by Duncan Black and Alonzo Decker. By 1917‚ B&D had world’s first patent in portable power drills. Since then‚ B&D has been the world’s largest producer of power tools and power tools accessories. The power tools market in 1990 in the US mainly comprised of three segments-Professional Industrial Tools (PI)‚ Professional-Tradesmen (PT) Tools and Consumer tools. B&D was a market leader in America power tools industry worth $1
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Black & Decker Case Questions Address the following questions with regard to the Black & Decker case study in up to two pages (one-sided) or two sides of one page. Do not use a font smaller than 12 or margins less than 1 inch. Please consider the writing rubric as you begin (available on Angel). Also‚ do not hesitate to use bullet points when listing items. 1. Briefly‚ what is the nature and background of the company? Black & Decker Corporation is an organization located in Towson
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BLACK & DECKER CASE Problem Statement: With Black & Decker being one among the most powerful brand names in the world and establishing its professional tools to be the highest quality in the industry‚ B&D failed to make an impact in the Professional-tradesmen segment. B&D was known for offering high quality‚ differentiated products and excellent service in the Professional-Industrial segment whereas its brand recognition‚ and image helped it attain the #1 position in the
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In this case‚ Black & Decker Corporation (B&D) is facing a major challenge in the power tools market. The industry is segmented into three categories; Consumer‚ Professional-Industrial‚ and Professional-Tradesmen‚ and while B&D holds the biggest market share in the Consumer segment‚ they are trailing far behind in the Professional-Tradesmen segment‚ with a meager 9% market share. Though this is a growing market segment‚ B&D is barely making any profits from it‚ and a new strategy is needed if they
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Brittani Edwards April 6‚ 2011 MKG 631 Black and Decker Case Study Cause of B&D’s 9% share in the Tradesman segment; In the 1990’s Black and Decker had a great position in the market for their products to appeal to the Professional Industrial segment and the Consumer segment but when it came to the Professional Tradesmen segment they were lacking. Their 9% market share vs. Makita’s 50% market share in the tradesmen segment was incomparable. Makita clearly had a better product in the
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Case Analysis: The Black & Decker Corporation Synopsis Black & Decker Corporation is a corporation based in Towson‚ Maryland‚ United States‚ that designs and imports power tools and accessories‚ hardware and home improvement products‚ and technology based fastening systems. Recent research studies showed that B&D is one of the powerful brand names in the world because of its professional tools that has high quality in the industry. During the early 1980’s; sales started to decline and it posted
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BLACK AND DECKER CASE ANALYSIS Black and Decker a company that has a long history of innovation‚ is a great example of how an organization must constantly adapt to a changing environment. As a company that has a presence of over one hundred years it had to reengineer itself‚ when after years of dominating the market it started losing market share. It is easy to see why a company that was the first to introduce products like the first ½“ special drill was the first all-sleeve-bearing power tool
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