TOOLS AND TECHNIQUES IN PUBLIC RELATIONS INDEX 1. TOOLS IN PUBLIC RELATIONS 2. PUBLICITY MEDIA 3. TYPES OF PUBLICITY 4. OTHER FORMS OF PUBLICITY 5. TECHNIQUES USED TO SOLVE PR PROBLEMS 6. PR PROCESS 7. ISSUE MANAGEMENT SYSTEM (New Jersey Physicians case) 8. CRISIS MANAGEMENT SYSTEM ( Mattel‚ Pepsi‚ Bhopal Gas Tragedy and Exxon case) 9. MODELS IN PR : Open System‚ Cybernetics and Roles of PR. Tools in Public Relations Publicity is the deliberate attempt to manage
Premium Crisis management Public relations Management
Accounting 2200 Project 2 Responses to the Form 10-K of NVE Corporation Professor Jane Morton Muhan Li‚ Madhur Mittal‚ Adam Rosen ------------------------------------------------- Question 1 NVE Corporation is in the business of nanotechnology‚ founded in 1989 in Minneapolis. NVE develops and sells devices that use a new technology known as “spintronics‚” and was founded by James M. Daughton‚ Ph. D.‚ and spintronics pioneer. NVE has been awarded $50 million+ in government research contracts
Premium Balance sheet Generally Accepted Accounting Principles Asset
Chevron Corporation What began as the Pacific Coast Oil Company on September 10‚ 1879 in San Francisco transformed into what is now Chevron Corporation‚ recently ranked 8th among the world’s top oil companies by Petroleum Intelligence Weekly in 2011‚ second among US oil companies behind ExxonMobil. The company has a market capitalization of over $204.9 billion. They have expanded into essentially every area of the energy industry‚ including exploring for‚ producing‚ and transporting crude oil and
Premium Petroleum Natural gas
Table of Contents 1.0 Abstract Biovail Corporation‚ a large pharmaceutical company and had applied advanced drug-delivery technologies to improve the clinical effectiveness of medicines. It is recently had its stock downgraded by a well-known pharmaceutical analyst and a number of other analysts were also scrutinizing the company. The outcome was not favorable‚ as Biovail ’s acquisition methods were labeled as unethical and their accounting practices were questioned
Premium Corporation Investment Economics
1) What were the major mistakes made by Corwin Corporation? Inappropriate handling of the Peters project and improper project selection process. They went for a new product development project that does not fit within Corwin’s conservative business perspective. Even though Corwin Corporation had a product selection policy defined‚ they did not evaluate the request from Peters‚ in line with the policy. If Corwin Corporation had followed its policy guidelines‚ the project might never been accepted
Premium Project management
by Acme Corporation? -Acme Corporation faces the ethical issue of bribery in order for buyers to purchase their products. This type of behavior can cause the corporation million dollars of fees and decline of consumer trust. Moreover‚ if outsiders get a word of Acme’s misconduct‚ the corporation can loose large portion of revenue and damage its reputation. What should Acme do if there is a desire to make ethics a part of its core organizational values? -In order for Acme Corporation to prosper
Premium Ethics Business ethics
Marriott Corporation Jacob Piquette Jingjin Cen Chen Huo Wenkao Wu Accurately Measuring Debt Capacity For Marriott Corporation While management was correct in some aspects of measuring debt capacity for Marriott Corporation‚ the method used to obtain the ratio of 6.64 did not include the debt from the previous repurchase‚ grossly overstating the ratio and leading to believe that Marriott Corporation had a large unsused portion of debt capacity. This is shown in Exhibit 5. After thorough analysis
Premium Stock Hotel chains Stock market
………………………………………………………………………………………………………………..19 1. EXECUTIVE SUMMARY 1.1 Company profile Continental Computer Corporation (CCC) is a corporate with worldwide operations encompassing just about every aspect of the computer field. CCC operates with three divisions apart from corporate headquarters‚ namely the Eton Division‚ the Lampco Division and the Ridge Division. Lampco produces about $2 billion worth of revenue each year. Eton division is however the biggest money maker. The organisation restructured during the early
Premium Project management
User Friendly Sales by Product Line: A. Anaerobics : $17.2 mil B. CAs SuperBonder (91.8k lbs@37.45) 3.44 mil Quick Set (14.2k lbs@129.40) 1.84 mil 5.28 mil C. Equipment System Division accounted for at least $4.8 mil ($32 mil x.3 x .5) SWOT Analysis Strength Weakness 1. Distributor holds 50% Superbonder sales. 2. Relationship with distributor is highly valued. 3. BAM offer many advantages to end user. 1. Commission percentage
Premium Marketing
Municipal Corporation is a local government body that administers the city. Under the panchayati raj system‚ it interacts directly with the state government‚ though it is administratively part of the district it is located in. The Municipal Corporation consists of members elected from the wards of the city. The Mayor and Deputy Mayor are elected by the members among themselves. A Municipal Commissioner‚ who is from the Indian Administrative Service is appointed to head the administrative staff
Premium Delhi Noida Uttar Pradesh