Research in Motion: Managing Explosive Growth January 20‚ 2013 Words Count: 4‚590 Table of Contents Executive Summary 3 Identification 4 Analysis and evaluation 4 External Analysis 4 Competitive environment 4 PESTE analysis 5 Industry Key Success Factors 6 Five Forces Analysis 7 Implications 8 Internal Analysis 8 Financial Analysis 8 SWOT Analysis 9 Corporate and Functional strategies 10 Discussion of alternatives and key decision criteria 11 Recommendations
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Canada-based Research in Motion (RIM)‚ a little-known maker of pagers‚ launches the BlackBerry smartphone‚ named such because its physical keyboard resembled the small drupelets of the blackberry fruit. It attracts people who want email as well as a phone on a mobile device‚ and its secure network is favoured by companies and governments. RIM shares quadruple during the year to nearly $15. October 2007 BlackBerry counts more than 10m subscribers‚ just months after Apple launches its iPhone. A month
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the maker and provider of BlackBerry wireless devices and e-mail services. The major products of RIM are Blackberry devices‚ e-mail services‚ related software and services.The company is divided into two main strategic business units (SBUs): personal digital assistant (Blackberry smartphone and Playbook tablet) and software research and development (mobile e-mail processing system and apps). The worldwide demand for smartphones is fueling a tense business market‚Blackberry‚ HTC‚ Nokia‚ Iphone‚ Motorola
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References: http://blogs.zdnet.com/blackberry/?p=323 http://www.pcworld.com/article/143118/blackberry_dominates_enterprise_but_iphone_users_happier.html http://www.bloggingstocks.com/2009/04/02/will-rims-deep-dive-into-consumer-market-yield-treasure/ http://macdailynews.com/index.php/weblog/comments/22610/
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Case Study Bye Bye BlackBerry. How Long Will Apple Last? Just five years ago‚ “BlackBerry” was virtually synonymous with “smartphones.” It was well on its way to becoming a generic trademark‚ like Kleenex or Band-Aid‚ that would seemingly forever be associated with its entire sector. “For many‚ the Blackberry is a must-have gadget‚ a wireless hand-held computer that can send e-mail and make phone calls”. Today‚ however‚ Research In Motion Ltd. (RIM)‚ the maker of BlackBerry smartphones‚ is a financial
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MARKETING PRINCIPLES AND BUSINESS PRACTICE GLYNDWR LONDON SCHOOL OF MANAGEMENT AND SCIENCE ASSIGNMENT-1 Date: 20th July‚ 2012 LEVEL 4 Submitted to: Glyndwr University CONSUMER BEHAVIOUR Every individual is a consumer. They consume and buy products for daily use based upon their needs‚ preferences and buying power. They may be consumable goods‚ durable goods‚ specialty goods and industrial goods. Different consumers have different choice‚ perception; set of concept‚ social
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Competitive Strategy Analysis for Research in Motion Ltda. A. Overall Description of the Business and its Markets “Research In Motion (RIM)‚ a global leader in wireless innovation‚ revolutionized the mobile industry with the introduction of the BlackBerry ® solution in 1999.” Founded in 1984‚ with Headquarters in Waterloo‚ Ontario‚ Canada and offices in North America‚ Asia-Pacific and Europe‚ RIM designs‚ manufactures‚ and markets wireless solutions for the mobile communications market worldwide
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existent marking life experiences. ‘Blackberry Picking’ by Heaney‚ is a chronological and descriptive poem in which the poet uses a nostalgic tone to recall his childhood world of ‘Blackberry Picking’. The poet begins with a pathetic fallacy “Late August” which directly reflects the attitude portrayed in the poem by creating a happy atmosphere even though it is the end of summer as blackberries ripen in late summers in which children gather and collect enough blackberries to fill a whole bath but cannot
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896‚497 #6‚244‚758‚ #6‚269‚392‚ #6‚300‚863‚ and #6‚507 ‚ ‚914. Canadian Patents #2‚205‚370 and #2‚284‚806. U.K Patents #EP793823‚ and #GB2338101. German Patent #695 125 34.6-08. Australian patent #699045. Japanese Patent #JP4067035. The Trademarks BlackBerry®‚ RIM®‚ Electron™‚ Pearl™‚ Pearl Flip™‚ Storm™‚ Curve™ and Bold™ are owned by Research In Motion Limited and are registered in the United States and may be pending or registered in other countries. Absolute Software Inc. is not endorsed‚ sponsored
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everything in life eventually comes to and end. Seamus Heaney depicts this advancement of time in "Blackberry Picking" by combining both pleasing and harsh words to describe the blackberries at the time they ere picked and at a later date. The poem begins with a straightforward description of the act of the blackberries maturing. "Late August‚ given heavy rain and sun/ For a full week‚ the blackberries would ripen" (ll 1-2). These opening lines set a mood of peacefulness and tranquility which ill
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