Trainee Shaheed Sukhdev College of Business Studies Delhi University 2 CERTIFICATE This is to certify that Ms. Sonam Agrawal‚ has successfully completed the project ‘Consumer Mobile Internet Behaviour’ during her summer training of six weeks (June –July 2013) under the supervision of Mr. Vishal Jain‚ Marketing department‚ Bharti Airtel Ltd. She has met all the requirements and submitted all required reports. ________________ Authorized signatory 3 Executive Summary The project I undertook
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Strategic Brand Management Brand Positioning and Repositioning B.U.Deepankar PGP13077 IIM Kashipur A. Positioning – Introduction Positioning is to identify and establish the points of parity and points of difference for the right brand identity and brand image. Brand positioning is an important concept and is at the heart of the marketing strategy. It is the act of designing the company’s offer and its image so that it occupies the mind space of the consumer in a distinct way and has a value that
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forward to 2012. My life with a full time career‚ husband who works full time outside of the home‚ three children‚ and two dogs‚ is a very different story. In addition‚ technology has exploded‚ with computers at home that allow access to work‚ and BlackBerries that allow 24/7 contact with work. I have selected the topic of technology and work life balance‚ as it impacts me directly in my roles of mother and career woman. The chance to further explore the challenges and opportunities presented by technology
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Also‚ Blackberry has joined forces with Apple to get iTunes downloading and music library on the Playbook‚ which is very unique. The most spectacular feature about the PlayBook is that you can easily have many tasks going on at once and they are all in clear view
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TABLE OF CONTENTS | | Page | 1 2 | EXECUTIVE SUMMARYIntroduction | | 3 | LITERATURE OVERVIEW | | 3.13.23.33.43.5 | What is organisational communication?What is social media?Role of social media in organisational communicationImplications of social mediaBest practices | | 4 | EMPIRICAL STUDY | | 4.14.2 | General informationSocial media and organisational communication | | 4.3 | Conclusion and Recommendations | | | List of sourcesAPPENDIX A | | | | | 1 EXECUTIVE
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In this paper a framework for theorizing about mobile learning to complement theories of formal and informal learning are presented. As such‚ activity theory will form the main theoretical lens through which the elements involved in formal and informal learning for mobile learning will be explored‚ specifically related to context-aware mobile learning application. The author believes that the complexity of the relationships involved can best be analyzed using activity theory. Activity theory‚ as
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was facing problems ·with its CRM system. Sales agents felt that they derived little value from it and also it was time consuming. The company is investigating if it could solve this problem by introducing mobile CRM to be accessed wirelessly on blackberry devices. But what are the key factors that have contributed to the success of mobile CRM initiative at Evergreen? Evergreen investments’ background Evergreen investments are the America’s 25th largest asset management company and 32nd largest
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Social media’s impact on youth marketing‚ media By: Bradley Maseko Social networking and smartphones will play an all-important role in the youth marketing and media trends for 2011‚ as they have become part of the youth lifestyle and culture. The following trends will make it easy to see why they are and will continue to be a dominant force in the youth market for the year 2011 and beyond. 1. Social media Seen by most as the biggest shift since the industrial revolution‚ social
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Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.
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A private company will take over the UK’s helicopter search and rescue operations‚ the Department for Transport has announced. The Bristow Group has won a 10-year contract to run the service from 2015. The £1.6bn deal ends 70 years of search and rescue from the RAF and Royal Navy. Bristow will replace ageing RAF and Royal Navy Sea King helicopters with modern Sikorsky S-92s and AgustaWestland 189s. Under the new contract‚ 22 helicopters will operate from 10 locations around the UK. Ten S-92s
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