Center for Business Studies (CBS) University of Chittagong Assignment on: Marketing Mix analysis of Incepta Pharmaceuticals Ltd. [pic] Prepared for Professor Shawkatul Meher University of Chittagong Prepared by Group Member ID • Sk. Syed Ali 1201016 • Sk. Md. Mostafizur Rahman 1201039 • Sajjad Hossain 1201027 • Pralay Chakraborty
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Product : Mundane products are ordinary or banal products that are bought by consumer for everyday use. It is also a product without any specificity‚ whose purchase is regular and habitual and may be automatic or semi-automatic. To explain what are the different dimensions of a mundane product we will use the example of a pack of pastas. * Its concrete or material dimension is that : The product is a pack of pastas. It is basic food that can be eaten everyday by a lot of categories of
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Critical Analysis Paper #1 2/24/2014 Blackberry is facing company-wide issues proven by disappointing financial performances posted by the Wall Street Journal. Blackberry’s financial reports included revenues dropping by 45% in fiscal second quarter‚ $1.57 billon down from $2.86 billion a year ago (Connors‚ 2013). Blackberry posted a profit loss of $965 million this quarter‚ up from a loss of $235 million a year ago (Connors‚ 2013). Blackberry’s cash flow was $2.6 billion at end of the quarter
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4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
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products. We have decided to improve on blackberry mobile. We were planned to improve the elements of blackberry mobile and not to create a new version of the mobile. The reason we wanted to improve the mobile was because blackberry mobiles have a negative reputation among consumers. Blackberry mobile also don’t have play store as other mobiles. Moreover‚ the mobile was slow to react into market changes and it was not cool as other mobiles. Blackberry was almost all the models had similar utility
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2012 [4P’S & 5C’S MARKETING ANALYSIS ON FACEBOOK] This report is to research on the 4P’s and 5C’s of Facebook. With analysis and research done on Facebook‚ we come out with a prediction on Facebook whether Facebook will continue to grow or otherwise. Contents Executive Summary....................................................................................................................................... 4 Introduction ...............................................................
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Analysis‚ segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and
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Marketing mix (Price‚ Place‚ Promotion‚ Product) When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses have to meet the following conditions: The product has to have the right features - for example‚ it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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In the poem “Blackberry-Picking” by Seamus Heaney‚ the use of multiple tones‚ diction‚ imagery‚ and metaphors are used to convey a deeper understanding of the experience of the poem. Heaney also uses these literary devices to help express his theme. The theme implies that pleasure does not last and decays like everything else. Throughout this poem‚ Heaney uses multiple tones to help get a better idea of the experience of picking blackberries. In the first stanza he is excited and enthusiastic
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dearth of cellular phones available in the market today. The two most common phones people tend to choose - to get the best are RIM’s Blackberry and the Apple iphone. Consider it a battle for hearts and minds than for thumbs and ears. Apple launched the iphone in 2007‚ Based on the iPod‚ it was effectively an entire computer that happened to make phone calls. Blackberry was introduced in 1999 by a Canadian company‚ Research In Motion . Smartphones are the new generation of phones which can not only
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