[pic] [pic] [pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6:
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problem; Blackberry is experiencing an extreme decline in sales i.e. declines in smart-phone shipments and a loss in market share of operating systems while its competitors experience a continued growth. 1.2 The consequent research problem; The resulting research problem is to determine how to increase the sales of Blackberry while staying ahead of competitors‚ and to increase the market share in operating systems. 1.3 Three possible research questions; (i) What are the reasons Blackberry is experiencing
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Organization of the Future—Designed to Win Organizational Capabilities Matter The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private‚ public‚ and not-forprofit sectors in all regions to identify their highest-value opportunities‚ address their most critical challenges‚ and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and
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marketed the very popular line of BlackBerry products that had recently reached 14 million subscribers worldwide and had just over $6 billion in revenue. * RIM generated revenue through the “complete BlackBerry wireless solution‚” which included wireless device‚ software‚ and services. Revenues were heavily skewed to handheld sales (73%)‚ followed by service (18%)‚ software (6%) and other revenues (3%). * Just six months after launching Facebook for BlackBerry‚ downloads of the popular social
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cellular phones and other communication devices. RIM’s success started in August 1998 when they launched the inter@active pager 950. In 2003 RIM became one of the most recognized brand names with the introduction of their most popular device the BlackBerry. In June 2011‚ RIM announced that their revenue was going to drop for the first time in eleven years. From June 2008 to June 2011‚ RIM’s shareholders lost almost $70 billion (The Economic Times 2011). The following paper will analyze and compare
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Strategic management Definition of strategic management Strategic management is defines as the set of decision and action resulting in formulation and implementation of strategies designed to achieve the objective of an organization. It involves attention to following nine critical areas: 1. Determining the mission of the company‚ including broad statement about its purpose‚ philosophy and goals. 2. Developing a company profile that reflects internal condition of both capabilities. 3. Assessment
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(Smith‚ Ansoff) or brand expansion (Borden‚ Ansoff‚ Kerin and Peterson‚ 1978)" (48). Market maturity strategies "In maturity‚ sales growth slows‚ stabilizes and starts to decline. In early maturity‚ it is common to employ a maintenance strategy (BCG)‚ where the firm maintains or holds a stable marketing mix" (48). Market decline strategies At some point the decline in sales approaches and then
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SWOT Analysis 2 Strengths 3 Weaknesses 3 Opportunities 3 Threats 3 2.4 The BCG Matrix Analysis 3 3. FUTURE MARKETING STRATEGIES 4 3.1 Product Range Strategy 5 3.2 Pricing Strategy 6 3.3 Promotional Strategy 7 3.4 Selling and Distribution Strategy (Place) 7 4. CONCLUSION AND ADVICE 7 BIBLIOGRAPHY 8 REFERENCES 10 TABLE OF FIGURES Figure 1: Andersen ’s BCG Matrix 4 Figure 2: Facets of marketing strategy (source: Chisnall 1995) 4 Figure 3: The Ansoff
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TVS Group Batch-B Group 9 This report contains a brief description of TVS Group and its subsidiaries. About mission‚ vision statements of the company. This report also includes BCG matrix of various TVS industries‚ Porter’s five force analysis on TVS motors‚ Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN ANOOP KUMAR S BALRAM RAIKAR KARTHIK G VIGNESHKUMAR B [TVS GROUP] November 2‚ 2012 INTRODUCTION The TVS Group was established in 1911 by T
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business” (kotler & Armstrong‚ 2007). Based on the SBU’s the company uses a portfolio planning method to establish the positioning and attractiveness of their products. The best known portfolio planning method used is the Boston Consulting group (BCG) approach. The BCG approach is a growth share matrix used to categorize the company’s SBU’s into four categories based on their growth rate and market share to help the firm in understanding which brands the firm should invest‚ divest ‚ hold or harvest. The
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