"Research In Motion Limited (RIM) (TSX: RIM‚ NASDAQ: RIMM) is a Canadian wireless and telecommunication equipment company. It is headquartered in Ontario‚ Canada and employs more than 17‚000 people. It is famous as the production of the tablet and BlackBerry smartphone." (Research In Motion Ltd.‚ 2012) With the increasing competition in the telecommunication industry and the development of smartphone technologies‚ more and more corporations enter into the mobile phone industry. RIM Ltd. is now
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3 Industry Overview 4 Key Players and Market Size of Wireless Industry 5 Communications Equipment Industry 6 Global Mobile Phones Industry 6 Global Integrated Telecommunications Service Market 7 Global Networking Equipment Market 7 External Analysis 7 Industry Analysis 7 Growth Areas 10 Internal Analysis 13 About RIM 13 Key Financials 16 Strategy 20 Value Analysis 20 Technology Strategy 22 Complementary Assets 24 Intellectual Property Management 24 Competitor Analysis
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from the office. They called it the BlackBerry (BBRY). RIM grew into one of the world’s most valuable tech companies.
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company competing in the telecommunication and wireless devices industry and proved to gain tremendous successes with the introduction of the BlackBerry mobile e-mail solution in February 1999. RIM’s top-notch security has become a double-edge sword as government in some key emerging markets‚ where RIM is looking for growth has threaten to block the BlackBerry service over national security concerns. If the issue is not solving immediately‚ RIM could see enormous losses in consumer base in the near
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Canada-based Research in Motion (RIM)‚ a little-known maker of pagers‚ launches the BlackBerry smartphone‚ named such because its physical keyboard resembled the small drupelets of the blackberry fruit. It attracts people who want email as well as a phone on a mobile device‚ and its secure network is favoured by companies and governments. RIM shares quadruple during the year to nearly $15. October 2007 BlackBerry counts more than 10m subscribers‚ just months after Apple launches its iPhone. A month
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(“Research In Motion‚” 2003). RIM became a household name as market leader in the manufacturing pagers. However‚ the company gained notoriety as a global icon when it first released the BlackBerry and provided integration of corporate email to a device. RIM won many prestigious awards and honors for the Blackberry product line. RIM’s goal is reflected in its corporate statement of manufacturing innovative wireless solutions in both‚ the Smartphone and Tablet world. The purpose of this case study
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founders and is headquartered in Waterloo‚ Canada. The company is listed on the NASDAQ stock exchange‚ USA. and Toronto Stock Exchange‚ Canada Best known as the developer of the BlackBerry smartphone and tablet. Also offers Enterprise and Government Network related services in the form of BlackBerry Enterprise Servers. They are the middleware software packages by Research In Motion (RIM). This software connects the enterprise network for redirecting email‚ documents‚ contacts etc.
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RIM – Research In Motion STRENGTHS Application Development: I couldn’t find much on this‚ please research on this. Brand Image: BlackBerry remains a favorite among professionals and corporate users. Email‚ calendar management‚ messaging‚ durability‚ battery life and security are the areas where BlackBerry stands out Better Hardware: Superior physical keyboards - it allows users to type without looking at the phone because of the QWERTY keypad. It is durable enough to stand up repeated
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Case Study- Research in Motion (RIM) “Leading the Way the World Communicates” “It is the partnership and teamwork that underpinned the company and transformed the world!” The blackberry has challenged a number of very basic concepts in work and life. It eliminates distance and time and challenges the boundaries between work and home. It has enabled us to do things that would have been impossible 10 years ago. As a company itself RIM breaks the status quo by encouraging teamwork‚ empowering
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Course : BEPC-1 Nowadays‚ many people uses Blackberry and its application Blackberry Messenger. According to the press release‚ from RIM (Research In Motion)‚ the manufacturer of Blackberry‚ during DEVCON 2010‚ RIM at that point had 28 million users on BBM. We can assume that the number have already gotten higher now. What is Blackberry Messenger (BBM)? In general‚ BBM is a proprietary Internet-based instant messenger application include on Blackberry (BB) devices that allows messaging between BB
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