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    Kotter's Leading Change

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    Bibliographical Entry Kotter‚ J. P. (1996). Leading Change. Boston‚ MS: Harvard Business Review Press. Biographical Sketch of Author John P. Kotter is an American educator and author. He earned a Bachelor of Science in electrical engineering and computer science in 1968 from Harvard University‚ a Master of Science from MIT in 1970‚ and a Doctor of Business Administration from the Harvard Business School in 1972. He joined the Harvard Business School in 1972 and is currently the Konosuke Matsushita

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    culture and vision to meet the demands of these changes. In the 1980’s Intel’s vision was a performance driven organization focused on new product development with action orientation from the front lines (Bartlett & Nanda‚ 1994). According to John P Kotter (1995)‚ “A vision says something that clarifies the direction in which an organization needs to move” (p. 63). Intel frequently moved in different organizational directions in the 1980’s to meet the needs of the company. The emerging primary challenge

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    Brand: Apple iPhone 5 Competitors (flagship devices of competing phone manufacturer): a. Direct: Android phones (Samsung Galaxy S4 (main)‚ HTC One‚ Sony Xperia Z) b. Indirect: Windows Phone (Nokia Lumia 920)‚ Blackberry (BB Z10) 4P’s Analysis: |PRODUCT |PRICE | | |

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    risk of customer data being stolen. b) Global Management Information System/ Risks Name of the company: Blackberry Date of impact: 7th October‚ 2013. Impact of Global MIS failure and risk: 10m of the 70m blackberry users were affected by the incident. Reputation hampered. Stock exchange values decreased. One of the leading smart phone companies BlackBerry suffered one of the biggest breakdowns in the history which left millions of its users unable to send or receive emails‚

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    Henri Fayol or Henry Mintzberg; Management‚ management today is one of the subjects with the most widely branched areas. Management is an area under discussion and criticised since many years before till today by many contributors and authors. There have been developed many ideas and notions regarding the right way to manage and been successful manager. Some of the most important contributors are Henri Fayol and Henry Mintzberg with two different views but‚ in the same time very similar

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    L. (2002). Obstacles to effective organizational change: The underlying reasons. Jiang‚ J Kent‚ R. H. (2001). Installing change: an executive guide for implementing and maintaining organizational change. Unfreeze/Refreeze: A simple change model‚ Kotter‚ J Kwahk‚ K.-Y.‚ & Lee‚ J.-N. (2008). The role of readiness for change in ERP implementation: Theoretical bases and empirical validation. [doi: 10.1016/j.im.2008.07.002]. Information & Management‚ 45(7)‚ 474-481. Liberatore‚ M. J.‚ Hatchuel

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    Social Media

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    uk/commentisfree/2011/dec/08/social-media-blackberry-messenger http://www.nytimes.com/2011/08/26/world/europe/26social.html http://www.ibtimes.com/articles/194883/20110809/uk-media-riots-fueled-by-blackberry-facebook-and-twitter.htm http://www.decodedscience.com/uk-riots-empowered-by-social-media-and-blackberry-bbm/2372 Books/E books www.icrossing.co.uk/.../What_is_Social_Media_iCrossing_ebook.pdf * Social media is different forms of media online such as Facebook‚ Twitter‚ Blackberry Messenger and You

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    Smartphone Brand

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    [pic] [pic] [pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6:

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    problem; Blackberry is experiencing an extreme decline in sales i.e. declines in smart-phone shipments and a loss in market share of operating systems while its competitors experience a continued growth. 1.2 The consequent research problem; The resulting research problem is to determine how to increase the sales of Blackberry while staying ahead of competitors‚ and to increase the market share in operating systems. 1.3 Three possible research questions; (i) What are the reasons Blackberry is experiencing

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    marketed the very popular line of BlackBerry products that had recently reached 14 million subscribers worldwide and had just over $6 billion in revenue. * RIM generated revenue through the “complete BlackBerry wireless solution‚” which included wireless device‚ software‚ and services. Revenues were heavily skewed to handheld sales (73%)‚ followed by service (18%)‚ software (6%) and other revenues (3%). * Just six months after launching Facebook for BlackBerry‚ downloads of the popular social

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