Manual on Elective III – Hospitality Marketing By Amy Tan‚ Ph.D. Eliza Ching-Yick Tse‚ Ph.D. Cynthia Ling Wong‚ M.S. School of Hotel and Tourism Management The Chinese University of Hong Kong Hospitality Marketing Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright of this manual belongs to the Government of the Hong Kong Special Administrative Region. Commercial use is strictly prohibited. Offenders will be liable to legal
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Marketing Management Presented to: Prof. Sherif Elaasi Student Name: Faridah Bukhari ID#: MAM 105 Chapter 1: An Overview of Marketing What’s it all about Marketing? Marketing is the planning and implementation of four activities called 4 P’S “Marketing Mix” -‐ -‐ -‐ -‐ Product Place of Distribution Promotion Price When they are designed effectively
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Required Text: Marketing: An Introduction‚ (2013) 11th ed. by Gary Armstrong and Philip Kotler. Pearson ISBN: 978-0-13-274403-4 Resources All materials are posted on BlackBoard Instructor Lee D. Goldring‚ MBA Mobile /Text 321-578-9288 E-mail lgoldrin@stetson.edu Office Phone 386-822-7432 Office Location LBC 415 Office Hours Mondays and Wednesdays 1:30PM – 2:30PM‚ and by appointment Course Objectives: Identify the processes of segmentation‚ target marketing‚ and create a
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Marketing The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification‚ selection and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. For example‚ new Apple products are developed to include improved applications and systems
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Task 1 What is marketing? What does the term marketing mean? Many people think of marketing only as selling and advertising. And no wonder‚ for every day we are bombarded with television commercials ‚newspaper ads‚ direct mail campaigns‚ Internet pitches and sales calls. Although they are important‚ they are only two of many marketing functions and are often not the most important ones. Today‚ marketing must be understood not in the old sense of making a sale – ‘telling and selling’ – but
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Branch‚ Daneshjou Blvd‚ Iran b‚c‚e MBA(GM) Graduate‚ Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia d Senior Executive at SYABAS‚ Pursuing MBA(GM) at Multimedia University‚ Cyberjaya‚ Malaysia ABSTRACT Green concept and green marketing had an exponential growth over the last decades and it had a significant impact on the market and environment globally. Following a widespread review of existing literature‚ this study has adopted the TPB model by Ajzen‚ 1991. The relevant
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Chapter 11 – Marketing Channels: Retailing and Wholesaling Marketing Channels and the Supply Chain The nature and importance of marketing channels: * Marketing channel or distribution channel – a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user How channel members add value: * Producers use intermediaries b/c they create greater efficiency in making goods available to target markets thru contacts
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According to Justin Wyatt the high concept film is valued by some in the film industry and derided by others. He states‚ ‘Whereas creative executives such as Katzenberg would stress the originality of a high concept idea‚ media critics would suggest that high concept actually represents the zero point of creativity’. Discuss the validity of both points of view with reference to Terminator 2: Judgment Day (James Cameron‚ 1991) and one other film. The high concept film represents the economically invested
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Literature The nature of drama Drama utilizes plot and characters‚ develops a theme‚ arouses emotion or appeals to humor. It may be escapist or interpretive. Much drama is poetry. But drama has one characteristic‚ it is written primarily to be performed‚ not read. It presents its actions through actors‚ on a stage‚ and before an audience. Of the four major points of view open for a fiction writer‚ dramatists are limited to one- the objective‚ or dramatic. Dramatists cannot enter the
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Electrolysis Feb. 22‚ 2012 Introduction: Jan Rudolph Deiman and Adriaan Paets van Troostwijk used in 1789 an electrostatic machine to produce electricity which was discharged on electrodes in a jar with water. In 1800 Alessandro Volta invented the voltaic pile‚ a few weeks later William Nicholson and Anthony Carlisle used it for the electrolysis of water. When Zénobe Gramme invented the Gramme machine in 1869 electrolysis of water became a cheap method to produce hydrogen. A method of industrial
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