uk/commentisfree/2011/dec/08/social-media-blackberry-messenger http://www.nytimes.com/2011/08/26/world/europe/26social.html http://www.ibtimes.com/articles/194883/20110809/uk-media-riots-fueled-by-blackberry-facebook-and-twitter.htm http://www.decodedscience.com/uk-riots-empowered-by-social-media-and-blackberry-bbm/2372 Books/E books www.icrossing.co.uk/.../What_is_Social_Media_iCrossing_ebook.pdf * Social media is different forms of media online such as Facebook‚ Twitter‚ Blackberry Messenger and You
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[pic] [pic] [pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6:
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problem; Blackberry is experiencing an extreme decline in sales i.e. declines in smart-phone shipments and a loss in market share of operating systems while its competitors experience a continued growth. 1.2 The consequent research problem; The resulting research problem is to determine how to increase the sales of Blackberry while staying ahead of competitors‚ and to increase the market share in operating systems. 1.3 Three possible research questions; (i) What are the reasons Blackberry is experiencing
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marketed the very popular line of BlackBerry products that had recently reached 14 million subscribers worldwide and had just over $6 billion in revenue. * RIM generated revenue through the “complete BlackBerry wireless solution‚” which included wireless device‚ software‚ and services. Revenues were heavily skewed to handheld sales (73%)‚ followed by service (18%)‚ software (6%) and other revenues (3%). * Just six months after launching Facebook for BlackBerry‚ downloads of the popular social
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cellular phones and other communication devices. RIM’s success started in August 1998 when they launched the inter@active pager 950. In 2003 RIM became one of the most recognized brand names with the introduction of their most popular device the BlackBerry. In June 2011‚ RIM announced that their revenue was going to drop for the first time in eleven years. From June 2008 to June 2011‚ RIM’s shareholders lost almost $70 billion (The Economic Times 2011). The following paper will analyze and compare
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Atavia Vigil Case Study One 1. What is the correlation between today’s successful companies and marketing? The correlation between today’s successful companies and marketing is that the successful companies cater to their customers. This creates a positive relationship between existing customers while also gaining new customers through recommendations‚ reviews‚ etc. Successful marketing creates successful companies because the company and the customers are both gaining value equally. 2. What is the
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Report Student Name: Cy Gabriel Module Code: 6MM006 Module Name: Individual Project Project Title: Comparison of smartphones operating systems such as Apple ’s iOS‚ Google ’s Android OS‚ Microsoft ’s Windows Phone OS‚ and RIM ’s BlackBerry OS. Module Leader Name: D.I. Beardsmore Supervisor Name: Cheong Teck Kee Submission Date: 25TH May 2012 Award Title: Bsc Computing Department: School of Computing and Information Technology Declaration Presented in partial fulfilment
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technology. Copyright John Wiley & Sons Canada 4 OPENING CASE CASE 1.1 Will Blackberry Survive? THE PROBLEM In 2012‚ BlackBerry (formerly Research In Motion or RIM) was losing money. The Canadian company laid off thousands of employees in an attempt to reduce costs by as much as $1 billion. After several other wireless products‚ RIM‚ founded in 1985‚ had a highly successful BlackBerry e-mail service in 1999. BlackBerry is no longer an only player. Instead‚ we have seen several competitors constantly
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phones use stripped down mobile version of an OS that doesn’t provide as many features and capabilities as more advanced mobile operating systems. These higher end mobile operating systems that we will be focusing on are iOS‚ Android‚ Windows Phone‚ Blackberry‚ and webOS. While there does exist a greater variety of mobile operating systems‚ the following operating systems are the main OS’s that exist in the United States and around the world. What is a mobile operating system? How do you know which mobile
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MKTG Assignment What is microenvironment? A microenvironment is force particles that help an organization to serve the customers with its capability. Those particles which will be including under consideration are the consumer market‚ competitors‚ market channel firms‚ etc. The microenvironment of airway industries is like a web construction of related industries and parties. The figure 3.1 indicates that suppliers‚ company‚ competitors‚ marketing intermediaries‚ customers and public are constituted
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