Assignment 1 Due on 4pm on 10-Sep You should read the chapter Three! 1. Compare and contrast a company’s microenvironment with a company’s macroenvironment. 2. What are the differences among Baby Boomers‚ Generation X and Millennials? 3. Discuss current trends in the economic environment of which marketers must be aware and provide examples of companies’ responses to each trend. 4. Under the Hood: Marketing Technology If you thought that getting 50 miles
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1 Marketing: Managing profitable customer relationships Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return ( satisfying customer needs 2 goals of marketing: • Attract new customers • Keep and grow current customers by delivering satisfaction Marketing process: understand the marketplace and customer needs and wants ( design a customer-driven marketing strategy ( construct
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evaluate the strengths and weaknesses within a business is by using Marketing Memo: checklist for performing strengths/weaknesses analysis. EXTERNAL ENVIRONMENT( OPPORTUNITIES & THREAT) A business unit must monitor key microenvironment forces and significant microenvironment factors that affect its ability to earn profits. Good marketing is the art of finding‚ developing‚ and profiting from these opportunities. SWOT analysis helps in Goal formulation. -------------------------------------------------
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become a peer mentor volunteer We take on new peer mentor volunteers twice a year‚ so if you’re interested in joining the programme‚ ask one of our team to give you an application pack. Contact us BSDAS‚ The Blackberry Centre‚ Blackberry Hill Hospital Manor Road‚ Fishponds Bristol‚ BS16 2EW Blackberry Centre: 0117 3784500 Stokes Croft: 0117 9232077 Colston Fort: 0117 9192345 Peer Mentor Volunteering www.awp.nhs.uk You’ll need to fill out an application form‚ have a CRB check‚ and an interview. Having
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use prominent companies such as Research In Motion (RIM)‚ PepsiCo‚ Toyota and other prominent companies. “RIM’s all new BlackBerry Torch 9800 for AT&T capitalizes on BlackBerry’s historical strength by including awesome keyboard and killer email while featuring a plethora of new features including a proper touchscreen‚ upgraded camera and the highly anticipated BlackBerry 6 operating system. It will be available August 12th for $199.99 after contract. Research In Motion may not have invented the
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Distribution models of few mobile phone companies: Apple Apple has sold the iPhone through Indian telecom providers‚ who bundle the phones with data services. As Indian telecom companies don’t subsidize the cost of iPhones‚ as in the U.S.‚ these sales have been limited. Recently tied up the local operations of Ingram Micro Inc and Redington (India) Ltd.‚ a local distributor with 12‚000 smaller partners across the country Samsung The Distribution of Samsung mobile phones is divided by zones
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Cited: "App Picks." motorola.com. motorola‚ 2011. Web. 19 Sep 2011. . "Business software." Blackberyy.com. Blackberry‚ 2011. Web. 19 Sep 2011. . "iPad in Business." apple.com. apple inc‚ 2010. Web. 19 Sep 2011. . "iPhone in Business." Apple.com Laudon‚ Kenneth‚ and Jane Laudon. Management Information Systems. 11. 1. Upper Saddle River: Pearson Prentice hall
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like her BlackBerry Smartphone until she realized that she could now check email from anywhere. She worried a lot about missing important messages when she was away from her computer. Without even noticing‚ she began to get urges to check her Smartphone when pulled up to a stoplight. She even claims that she has been a long time critic of texting while driving; realizing she was very near on the verge of doing just that herself. She went so far as to even now know why her BlackBerry was nicknamed
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I have a weird thing for words. They stir a strange exictment in me‚ and I store them up in my padlock mind for a rainy day. Or‚ at least for a good debate if I need to undermin my opponent. Yes‚ the more elaborate and intense the better. However‚ the worst moment is being stuck searching for the right word that would bring the argument home and send somone scurrying away‚ tail tucked between their legs‚ and finding nothing. Absolutely notihng. Both authors Will Eaves and Galway Kinnell know exactly
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Qantas is the world’s second oldest airline‚ having been founded in the Australian outback in 1920. It is Australia’s largest domestic and international airline. The name comes from the initial letters of the words in the original registered title—Queensland and Northern Territory Aerial Services Limited. The Qantas Group employs approximately 32‚500 people and operates a fleet of over 250 aircraft‚ comprising Boeing‚ Airbus and Bombardier aircraft from full-size long-haul aircraft to smaller
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