cellular phones and other communication devices. RIM’s success started in August 1998 when they launched the inter@active pager 950. In 2003 RIM became one of the most recognized brand names with the introduction of their most popular device the BlackBerry. In June 2011‚ RIM announced that their revenue was going to drop for the first time in eleven years. From June 2008 to June 2011‚ RIM’s shareholders lost almost $70 billion (The Economic Times 2011). The following paper will analyze and compare
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Report Student Name: Cy Gabriel Module Code: 6MM006 Module Name: Individual Project Project Title: Comparison of smartphones operating systems such as Apple ’s iOS‚ Google ’s Android OS‚ Microsoft ’s Windows Phone OS‚ and RIM ’s BlackBerry OS. Module Leader Name: D.I. Beardsmore Supervisor Name: Cheong Teck Kee Submission Date: 25TH May 2012 Award Title: Bsc Computing Department: School of Computing and Information Technology Declaration Presented in partial fulfilment
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technology. Copyright John Wiley & Sons Canada 4 OPENING CASE CASE 1.1 Will Blackberry Survive? THE PROBLEM In 2012‚ BlackBerry (formerly Research In Motion or RIM) was losing money. The Canadian company laid off thousands of employees in an attempt to reduce costs by as much as $1 billion. After several other wireless products‚ RIM‚ founded in 1985‚ had a highly successful BlackBerry e-mail service in 1999. BlackBerry is no longer an only player. Instead‚ we have seen several competitors constantly
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phones use stripped down mobile version of an OS that doesn’t provide as many features and capabilities as more advanced mobile operating systems. These higher end mobile operating systems that we will be focusing on are iOS‚ Android‚ Windows Phone‚ Blackberry‚ and webOS. While there does exist a greater variety of mobile operating systems‚ the following operating systems are the main OS’s that exist in the United States and around the world. What is a mobile operating system? How do you know which mobile
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This strengthens RIM’s internal structure through reducing employee turnover and having happy employees who enjoy their jobs and in-turn demonstrate good work ethics. One of RIM’s greatest strengths is the security of information provided by the blackberry. Their smart-phones maintain a high level of security through securing information behind company firewalls and the encryption of information when it is being transferred to other consumers. This allows RIM to capture large organizations that demand
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com/windows/embedded/default.mspx. "How does Windows Embedded CE 6.0 Start? - Windows CE Base Team Blog - Site Home - MSDN Blogs". Blogs.msdn.com. 2007. Piloting Palm‚ Andrea Butter & David Pogue‚ Wiley 2002. "BlackBerry – Company". Us.blackberry.com. http://us.blackberry.com/company.jsp. 2010. Davis‚ Jim (1999). "Short Take: BlackBerry wireless email device debuts". CNet. Available at: http://news.cnet.com/Short-Take-BlackBerrywireless-email-device-debuts/2110-1040_3-220388.html?tag=mncol;13n. "Gartner Says Worldwide Mobile
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once-a-force-of-innovation‚ Blackberry had a dwindling fall too. In light of the recent market scenarios‚ Microsoft had plenty of options available. Yet‚ it was Nokia that they chose. THE CHOICES THAT NEVER WERE The following excerpt compares BlackBerry and Nokia in terms of market share: “BlackBerry (formerly RIM) held a 6.7 percent sales share for the whole of the first-quarter of 2012‚ down by 29.7 percent year over year‚ according to IDC figures. Meanwhile‚ comScore said BlackBerry had a platform share
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Heaney is a poet who’s work focus’ on nature quite a lot. This is influenced by his heritage and nationality. Heaney was born in 1939 in County Derry‚ Northern Ireland. His first collection of poetry‚ Death Of A Naturalist‚ was published in 1966. He has since won numerous awards‚ including The Whitbread Prize for The Haw Lantern‚ and in 1995 he won the Nobel Prize for Literature. He has worked as a lecturer at many universities including Harvard and Oxford. (Heaney‚ S. New Selected Poems 1966 – 1987
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as each mobile OS offers different advantages and disadvantages. Use this handy chart of features to compare the best Operating Systems and choose the best mobile phone contract for you. The types of mobile operating system are Android‚ iOS‚ and BlackBerry OS. The first mobile operating system is Android. Android is a Linux-based operating system for mobile devices such as smartphones and tablet computers. It is developed by the Open Handset Alliance led by Google. Google purchased the initial developer
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in any of the financial‚ market‚ brand or legal factors can dramatically affect brand equity”. ( 1997: 42). A brand needs something different compared to other brands so that it can be unique. Two brands that will be mentioned in this essay are Blackberry and Apple as unique brands. “A genuine brand is about benefiting the customer‚ and the more differentiated a brand is‚ the easier it is to communicate efficiently with the customer”. (Hill 2000:9). A genuine brand is seen by the consumer as unique
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