The 4P ’s Classification of the Marketing Mix Revisited This article‚ addresses the prime classifications scheme in marketing‚ the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix‚ not only to stimulate conceptual integration and purification of the discipline‚ but also for meaningful measurement of marketing mix efforts and their effects. Also‚ managers need a clear classification of all instruments at their disposal in order
Premium Marketing
Assignment 1 – Manufacturing company Johnson & Johnson Johnson & Johnson is an American multinational company that was founded in Brunswick‚ New Jersey in 1886 by American entrepreneurs Robert Wood Johnson and Edward Mead Johnson. It manufactures pharmaceuticals‚ medical devices and consumer products. Johnson and Johnson and its subsidiaries have operations in over 60 countries and sell their products in over 175 countries. They are one of the world’s largest manufacturer of health care
Premium Cost Costs Inventory
"Babylon Revisited" by F Scott Fitzgerald F. Scott Fitzgerald is known as the spokesman of the "Lost Generation" of Americans in the 1920s. The phrase‚ "Lost Generation‚" was coined by Gertrude Stein "to describe the young men who had served in World War I and were forced to grow up to find all Gods dead‚ all wars fought‚ all faiths in man shaken" (Charters 489). Fitzgerald exemplified the generation that Stein defined. His family‚ with help from an aunt‚ put him through preparatory school and
Premium Poetry United States Tragedy
Babylon Revisited Literary Analysis In F. Scott Fitzgerald’s short story Babylon Revisited the narrator‚ Charlie Wales‚ arrives in Paris at his old stomping ground in hopes to regain custody of his daughter Honoria. As a former “party boy” he sets out to prove to Marion‚ his sister-in-law‚ that he has become a new man; however‚ he keeps bumping into his past demons. Before custody is agreed to be turned over to Charlie‚ Lincoln Peters‚ Charlie’s brother-in-law‚ states‚” I think the main point for
Premium English-language films Family Short story
Production Management (MGMT 403) Dr. Garsombke Abstract Green Manufacturing is a method of manufacturing that minimizes waste and pollution achieved through product and process design. It is also a method that supports and sustains a renewable way of producing products and/or services that do no harm to you or the environment. Green Manufacturing goals are to conserve natural resources for future generations. The benefit of Green Manufacturing is to create a great reputation to the public‚ saves useless
Premium Environmentalism Environment Recycling
int. j. prod. res.‚ 2001‚ vol. 39‚ no. 16‚ 3561±3600 A review of agile manufacturing systems LUIS M. SANCHEZy and RAKESH NAGIy* About a decade ago‚ the agile manufacturing paradigm was formulated in response to the constantly changing `new economy’ and as a basis for returning to global competitiveness. While agility means di erent things to di erent enterprises under di erent contexts‚ the following elements capture its essential concept: agility is characterized by cooperativeness and synergism
Premium Manufacturing
Green Manufacturing & ISO14000 -Abhishek.V -Ankit Puri -Venkatesh Kumar Green Manufacturing Disturbing? Disturbing? Disturbing? Introduction • Manufacturing plays a very strategic role in an organization‚ especially to build competitive advantage and improve performance. • With rapid changes in technology‚ customer needs and globalization‚ manufacturing itself is constantly transforming and evolving. Goals.. “To prevent pollution and save energy through the discovery and development of
Free Recycling
Additive manufacturing or 3D printing[1] is a process of making a three-dimensional solid object of virtually any shape from a digital model. 3D printing is achieved using an additive process‚ where successive layers of material are laid down in different shapes.[2] 3D printing is also considered distinct from traditional machining techniques‚ which mostly rely on the removal of material by methods such as cutting or drilling (subtractive processes). London and Paris fashion weeks are months away
Premium Inkjet printer
Topic: “In a news article titled‚ Shifting Gear: Chrysler Gains Edge by Giving New Flexibility to Its Factories (WSJ‚ 04/11/2006) presented the benefits and case for flexible manufacturing. Comment on the advantages and disadvantage of flexible manufacturing? Comment on the scope economies presented in the news article? What does the existence of such economies imply about the production of autos in growing fragmented market? “ In the news article‚ “Chrysler Gains Edge by Giving New Flexibility
Premium Manufacturing Costs
1.0 Introduction Lean manufacturing is the systematic elimination of waste from all aspects of an organization’s operations‚ where waste is viewed as any use or loss of resources that does not lead directly to creating the product or service a customer wants when they want it. In many industrial processes‚ such non-value added activity can comprise more than 90 percent of a factory’s total activity Lean manufacturing or lean production are reasonably new terms that can be traced to Jim Womack‚ Daniel
Premium Lean manufacturing