HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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Case 2: Starbucks | The coffee Goes Cold | | | | | 11/3/2013 | | INDEX 1. STATE OF THE ART 3 2. STARBUCKS MISSION‚ VISION AND VALUES. EVOLUTION 4 3. ANALYSIS OF THE EXTERNAL ENVIRONMENT: PESTEL AND PORTER’S 5 FORCES MODEL. KSF’S 6 4. STARBUCKS R&C 11 5. CONCRETE STRATEGIC DECISIONS AFTER SCHULTZ COMES BACK 14 1. STATE OF THE ART The Starbucks company born from the idea of Alfred Peet‚ after that‚ Jerry Baldwin‚ Zev Siegel and the writer Gordon Bowker
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10.28.14 Case Study The first was a 12-year-old girl. Her parents said that she was awake in the middle of the night complaining of a stuffy nose and sore throat. They gave her an extra strength Tylenol and sent her back to bed. At 7am the next morning‚ the parents discovered that the girl had collapsed on the bathroom floor. An ambulance rushed the girl to a nearby hospital‚ where she was pronounced dead. That same day‚ paramedics found the second victim unconscious on his kitchen floor after
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Thelma drove by Myrtle’s Family Restaurant and noticed a “for sale” sign in the window. Bob and Thelma quickly made arrangements to purchase the business‚ and Hoosier Burger Restaurant was born. The restaurant is moderately sized‚ consisting of a kitchen‚ dining room‚ counter‚ storage area‚ and office. Currently‚ all paperwork is done by hand. Thelma and Bob have discussed the benefits of purchasing a computer system; however‚ Bob wants to investigate alternatives and hire a consultant to help them
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a typical restaurant? How do these differences affect a customer’s dining experience? Incorporated the hibachi table concept into his operations (from concern about rising costs and increased competition) Eliminated the need for a conventional kitchen (keeping labor cost to 10-12% of gross sales and also increase the floor area proportion devoted to productive dining space) Less required back space compared to a normal restaurant (22% vs 30%) Only offering a few simple middle American entrees
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‘one-design-suits-all’ (Research) global expansion strategy. According to the case (Hill‚ 2012‚ p. 37‚ Line 14-24)‚ IKEA applies the concept of globalization of markets when it opens a new store in a new market by using a simple yet bright method. It has 5 universal practices: 1) Open a large warehouse store designed in the blue and yellow colors of the Swedish flag and sell 8000 to 10‚ 000 items‚ from beds‚ wardrobes‚ hall furniture‚ and kitchen cabinets to candlesticks. 2) Use wacky promotions to drive traffic
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Case IKEA 1. What are the core competencies and end products of IKEA? How are they linked with each other? The most important core competencies of IKEA is their ability to design furniture and interior products with a strong focus on a nice and appealing design combined with the lowest integral costs. IKEA uses its open warehouse and self-service approach as a USP (unique selling point)‚ while at the same time it reduces space requirements and thus costs. Their unique level of core competencies
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w rP os t S 910D05 OPERATIONS STRATEGY AT GALANZ op yo Dr. Stephen Ng and Barbara Li wrote this case under the supervision of Professors Xiande Zhao‚ Xuejun Xu and Yang Lei solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation
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\ CASE STUDY National Foods Limited (NFL) History In 1970 the spice industry in Pakistan was unstructured‚ unbranded and loosely sold. It all started when the present management took over a small company called “National Food Laboratories Limited”. The company began its journey in a rented ware house in Dinar Chambers with the initial sales of only Rs. 16‚500 in the first year. The company created a spice mill and packaging plant
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Case Study One: People management at Seaside hotel Seaside Hotel is an independently-owned‚ three-star hotel situated in Newquay in Cornwall. It has 108 rooms and permanently employs 30 full-time staff and approximately 40 part-time employees. During the period of peak demand between May to August‚ the hotel virtually doubles its labour force with casual and temporary labour. Cornwall presents a challenging environment for any business‚ particularly those that serve the tourism market. Business
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