Introduction: Brand equity is a conceiving premium value for the brand through marketing strategies by providing a product to consumers. Moreover‚ Brand equity is considered as defensive and offensive types which should be: memorable‚ likable‚ recognizable‚ and transferable. In addition to‚ Brand equity measurement system is a set of processes to deliver accurate information about the brand in order to make tactical decisions on short run and strategic decisions on the long run through: brand audit
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The Chums Consulting present the following recommendations to the board of directors of HTC for your review. Challenge HTC‚ while maintaining its current ODM business‚ will develop a strategy that leverages its core competence as a mobile phone manufacturer to create a premium HTC branded smart phone to achieve a 12% global market share of all end-user smart phones within 3 years. HTC will form strategic partnerships with one or more operating system providers to ensure the design of the smart phone
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IIM Indore | Polaroid Corporation: European Distribution system | Logistics Management system | | Submitted to | Prof. S. Venkatramanaiah | | Group 2 | AludaiyaarasuAsvin VMohan M S Prabu PRajasekar VijayaraghavanSrinivasan DK.M.Venkatraj | Synopsis: Polaroid Corporation‚ headquartered in Cambridge‚ Massachusetts‚ was a company marketed a wide variety of instant photographic products for consumers and industries. After the deregulation of US motor industry consolidation
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Table of contents Case comprehension p. 2 Situation analysis p. 2 Diagnosis p. 4 Alternative choices p. 5 Predicting outcome p. 5 Choice p. 7 Solution outline p. 8 Case comprehension Dell Computer Corporation was founded in 1984 by Michel Dell‚ as a result of a growing demand for his pre-formatted hard-disks and upgraded IBM-compatibles. Within a year‚ Dell introduces its first own-design computer system and in 1989‚ the company introduces its first laptop. The first
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Situation Analysis Company: SK Comms Product line Internet Cyworld Social networking Biggest player Value proposition: providing users with a free and clean community with limited advertising and an almost exclusive focus on social networking Life cycle: mature phase of growth NateOn Instant messaging Biggest player Linked to Cyworld Home2 Social media Media platform Video: 50M; +50K/day News: Pictures: +5M/day Cyworld revenue segmentation (2006) Paid items: $67M (72%) Virtual
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Mattel Case Analysis Problem Definition The problem surrounding Mattel Inc. is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends.” This is supported by Mattel’s legal battle with Carter Bryant and MGA‚ their forced recall of certain toys that were manufactured overseas‚ and the increasing
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BUS-670 CK MILLER M4 CASE STUDY Costco Wholesale in 2012: Mission‚ Business Model‚ and Strategy 1. What is Costco’s business model? Is the company’s business model appealing? Why or why not? Costco’s business model is based on a best-cost strategy. They take the low-cost provider approach and combine that with creating value for the various stakeholders by focusing on excellent customer service‚ a strict code of ethics‚ treating employees like family‚ respecting suppliers‚ rewarding shareholders
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Top quality‚ fresh-roasted‚ whole-bean was the company’s differentiating feature. After Howard Schultz joined the company‚ he expended the Starbucks’ differentiation strategy and help company pass through the difficult economic period. External Analysis Nowadays‚ globalization has changed worldwide trend of doing business. Government pays more attention on coffee bean business. The government will levy coffee bean export quotas and issue some regulations to protect local farmer. Also‚ government
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Case Analysis: Macy’s Table of Contents Company Overview……………………………………………………………………………….5 History…………………………………………………………………………………….5 Products and services……………………………………………………………………...5 Executive Summary……………………………………………………………………………….6 Philosophy………………………………………………………………………………...6 Mission…………………………………………………………………………………….6 Vision……………………………………………………………………………………...7 Objectives…………………………………………………………………………………7 Strategies………………………………………………………………………………….7 Industry…………………………………………………………………………………
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Microsoft Corporation Case Analysis 03/27/04 Microsoft is the leading and the largest Software Company in the world. Found by William Gates and Paul Allen in 1975 Microsoft has grown and become a multibillion company in only ten years. It all started with a great vision – “a computer on every desk and every home” - that seemed almost impossible at the time. Now Microsoft has over 44‚000 employees in 60 countries‚ net income of $3.45 billion and revenue of 11.36 billion. Company dramatic growth
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